Reverse Thinking And Rich Way In Toy Marketing

In the 60s of last century, the big cars in the United States were large, comfortable and fuel consuming. The popular beetle attracted a large number of loyal fans by advertising slogans, "think or little good".

According to traditional thinking, children like those beautiful dolls and lovely toy toys, but some people do the opposite thing, specializing in production.

Unexpectedly, "ugly toys" fired, and brought considerable economic benefits to the company, so that their peers were very envious.

So "ugly toys" soon became popular, such as "crazy balls" on a string of balls, printed on a lot of ugly faces; also like the rubber "rude man", with a withered yellow hair, a green skin and a pair of bulging and bloody eyes, blinking when it will give a very ugly voice and so on.

These ugly toys sell at a much higher price than those beautiful toys, but they have been selling well since they came out.

Human needs are very complicated. Don't take it for granted.

In nineteenth Century, Mr. LV was a technician specializing in packing luggage for the French royal family. His technology of making leather suitcases was excellent, and gradually spread from Paris to Europe, becoming the most exquisite symbol of travel products.

In 1854, he created the Louis Vuitton brand in his own name. In 1896, Louis Vuitton's son George designed the famous international LV pattern with his father's name.

Over the past 150 years, people's pursuit and aesthetic concepts have been changing, but LV always takes the lead. The products under the brand include leather goods (including handbags, luggage, briefcases, etc.), fashionable garments, shoes, watches, jewelry, writing supplies and accessories, all of which now hold an unparalleled charm. Of course, the price is also shocking. A bag from RMB 5000 to about 100000 has become a dignitary for the wealthy and dignitary.

It is said that those who buy the brand LV are not either rich or expensive. Many of the monthly salary is 3000.

The Wuhan tobacco group has launched the Yellow Crane Tower series "high price cigarettes" such as "sky Tour" and "1916". The highest grade has reached 3000 yuan (5 packages), and the price of each cigarette has reached 30 yuan.

At the beginning of the sale of these high priced cigarettes, people were queuing up to rush to buy, and the black market prices continued to rise.

Although many citizens do not approve of this ridiculous high price, there is a strong demand for gift giving. "Buying people who do not smoke and buying cigarettes" create a strange phenomenon that the supply of high priced cigarettes is in short supply.

Chinese culture pays attention to ostentation and appearance, and gives gifts to some important people. It is cheap to get rid of it. Money is also naked. Sending high-grade smoke pie is not a taboo. It is a genuine gift.

Peck pen is famous in the United States and even in the world. It is noble, elegant, exquisite and valuable. It is a gift and collection of treasures that the upper class often gives.

But for some time, the management decided to cut down sales in order to expand sales. As a result, the annual report deficit was close to bankruptcy.

High prices indicate high quality, and also represent the financial and honorable status of people.

Ordinary people sometimes want to be extravagant. Of course, besides price, other indicators are needed to make users feel the high quality of products.