How To Distinguish Between Genuine And Fake Customers?

01, the company name: general customers have their own company name (company's full name), if not even the company name, so consider this customer.

02, company address: when a general regular company provides information to you, it will provide detailed address information, such as national, state name, city name, street name, building name, building number, postal code number and other basic information. Otherwise, it is necessary to consider whether such a client is a real customer or whether there is genuine cooperation intention.

03, the phone number, fax number: telephone number, fax number at least try to dial to see if it can be opened, at least not a blank number; fax number can also try to fax a piece of information to see if it is good, but also conducive to future contact with customers;

04, the general customers will provide their company's website. You can first check their products on the website and see if the products are consistent with the main business of your company. If it is the same, the authenticity of the customers is relatively high.

05, e-mail address: there are two situations.

(01) company email address: the general suffix of this email address is the domain name of its company's website, so that the customer can be determined to be from the company.

(02) free email address: we can only confirm the origin or origin of the customer through the suffix of its free email address.

Then, according to whether the country code provided by the telephone and fax numbers is consistent with the source of the mailbox address.

Two, the first time it is best not to provide quotes directly to customers, to send blank information to buyers (INFORMATION FORM), and fill in complete and return to you, then provide information to customers to verify, and then consider whether to provide the potential customers with quotations, which will show you the proficiency and professionalism of business, and second, you can completely touch the cards of the other side's intention.

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Three, look at the contents of customer enquiry:

01, if customers simply ask what categories of products they need, such customers are net casting enquiries, and they are in the process of collecting quotations in large quantities.

02, if customers are more professional about the technical parameters, packaging requirements, payment terms, pportation terms, delivery terms, quality and certification requirements, sample requirements and other related aspects of the products they need to purchase, or if they specify which items are interested in your company, such a customer can say that the sincerity of purchase has gone one step further.

03, if customers do not ask questions about the price, they will directly ask you for samples free of charge. Such customers will have to pay attention to it. Most of them will try to cheat the samples. Generally, the cooperative customers with sincerity will pay the mold fee first. The sample fee can be two times the price or slightly higher than the price of the product. If the quantity or amount of the order is larger, you will be required to deduct the cost of the mold and the sample fee in the payment.

04, if a customer's enquiry, a large section, long, and the contents are related to the content of the product is relatively small, a large number of polite words or exaggerated statements, such as: even the sample orders have not been down, that is to say, a few containers or dozens of containers should be delivered each month, so ignore them. 100%

Four, look at the performance of customers before and after the factory:

The details to be filled out, the samples or items to be prepared, and so on, can be used to see the degree of professionalism of the customer in terms of procurement and the degree of assurance of the product itself, product production process, product quality control and requirements. In addition, from the point of view of the factory's concerns and inquiries, it can be seen whether the customer is a professional customer or a sincere customer. Generally speaking, it is not recommended for the factory to pay the booking fee for the customers. Generally speaking, the restaurant chooses a suitable dining place according to the customers' eating habits. Generally speaking, a factory or a factory takes a little more responsibility, so that it can properly integrate the foreign strict AA payment mechanism with the hospitality of China. Generally speaking, customers will come to see the factory before placing a large order, whether they are compact from the guest's itinerary, the hotel's star rating and room rating required by the hotel, and the documents required to prepare the factory before it sees the factory.

Five, read its company website, professional buyers website can make you feel:

01, website access speed is fast.

02, website design is simple or atmospheric.

03, the website column is clear and the content of the website is natural.

04, websites focus on brand, quality control, after-sales service, branches, service outlets and other related elements.

05, there is professional expression for products.

01, customer enquiries come from the B2B website: generally large B2B websites will provide the source of enquiries. The countries that IP and IP belong to should be careful if the countries mentioned by the IP address are inconsistent with the countries mentioned in the way of customer contact.

02, customer enquiries come from the message boards of the company's website. Many company websites will have IP address analysis system. If we analyze the differences between the countries mentioned in the IP address and the customers mentioned in the contact mode, we should be careful.

Seven, to distinguish between payment terms.

01, the deposit is too small: it is generally recommended that the deposit range is between 30%-50%, if less than 20-30%, we must be very careful.

02, the balance payment method: TT must be paid before the goods export factory; the letter of credit must receive the letter of credit issued by the customer before the goods export factory, and the term of the letter of credit can not be too long, usually at the spot or 30 days. If it is 60 days or 90 days, it will bring some difficulties in the cash flow of the factory. Generally, it is not recommended to accept such a long letter of credit or to ask the customer to obtain a certain percentage of bank charges, so that you can pfer the letter of credit as soon as possible before the credit expires.

Eight. Priority of contacting customers.

01, mail contact;

02, if customers haven't replied to email for several days, they should contact them again.

03, if there are obstacles in telephone contact with language, it is recommended to fax or email again.

04, after more mail contact with customers, or after a deeper understanding of each other, then get MSN, SKYPE, YAHOO MESSENGER and other instant messaging tools to get in touch with customers; {page_break}

Nine, the promotion mode of high quality customers:

Especially in Europe and the United States, many buyers have large professional stores, or you have good sales network. For customers with good sales network, they need a variety of media, such as traditional print media and network media and contacts, to establish a diversified marketing network. We can find a lot of promotion on the Internet by using our company name, company telephone, fax, name of contact, etc., including promoting products and business to their customers, including purchasing demand information from potential suppliers. If you can't find any information on the Internet or you have less information, you should be very careful.

01, mark the company as a query element to see if any of its companies are being deceived.

02, let's see if any of its contacts have been cheated and posted.

03, the use of mobile phone territorial inquiries, if the phone location and the distance from the company marked, it is doubtful.

04, take the goods you need as the query elements, get the price gap between the commodity price and the market price too big, the low price may be the trap.

05, use search engine to query and use cell phone number as query elements to see if there are any cheated records released by netizens.

06, please do not believe in lies such as "smuggling fines", "selling at low prices", "smuggled goods, secret trading" and so on.

07, the integrity of the state businessmen, such as: Nigeria is generally recognized as a country with a low degree of integrity, that is, many countries with cheaters.

01, when the goods arrive at the port, customers will not be able to pick up the goods, nor can they suddenly get in touch with each other. When the Chinese manufacturers are extremely anxious, they hear the customers claim that they are temporarily short of funds and have no money to redeem and pick up the goods. Then they ask the Chinese manufacturers to sell at a low price on the grounds of poor quality. If the goods are returned to China, some countries will have to go back to the country for a very complicated procedure, coupled with the high cost of the port of detention.

02, Turkey cheaters: late payment, and according to the local law, if the goods do not take delivery within 45 days (except for the importer's request for extension), the Turkey customs will confiscate the goods and conduct auctions. The importers of the goods shall have the right of preemption at the time of auction.

As a result, goods were sold into the pockets of Swindlers Company at a low price.

03, most international fraudulent businessmen first get the contact way of Chinese enterprises from the Internet or exhibition, then establish trade links with Chinese enterprises by fax or e-mail, and then cheat the trust of our enterprises through a period of contact, thus signing export contracts with them. The payment method is usually a risky D/P way (ie, payment by documents).

When the goods arrive at the ports of the importing country, the swindle will refuse to pay the goods on time for various reasons.

04, some of the excuses can not be opened up, forcing our enterprises to agree to take delivery of them first.

Some enterprises are forced to reduce their prices on the basis of product quality problems. Many times, our enterprises are compelled by the procedures of the withdrawal process, and the cost of cargo loading is too high.

What is more, neither the payment nor the certificate of return is returned to our business, and it is deliberately delayed. When the goods are over the stipulated time (usually 3 to 4 months), the local customs will participate in the auction when they are auctioned. In this way, they can buy the goods at a low price.

05, according to the officials of the Ministry of Commerce of China, after many foreign Swindlers Company set up trade relations with Chinese enterprises, the first few business pactions were very good, and the money was paid promptly.

Until China's export enterprises relax their vigilance and then cheat, it often makes our export enterprises unprepared and hard to deal with.

There are other foreign liars posing as a big buyer, sending special people to China to supervise the delivery, but once the goods arrive at the port of import country, the cheater's face will be exposed immediately.

If foreign trade enterprises want to prevent mistakes in import and export business, we should first understand what traps are in the import and export business and what are the characteristics of these traps so as to effectively prevent and evade them.

1, acquaintance "trap"

Many foreign economic and trade enterprises often introduce their businesses through acquaintances and friends in the absence of funds, brain drain and ineffective information. These businesses, while not proving their authenticity, are biased and trust their reliability and credibility in "Acquaintances" and "friendships".

2, agent "trap"

In business operation, the agency mode is the "high risk area" of fraudulent risks at present. Many lending operations and affiliated businesses are authorized by foreign trade enterprises by means of agency.

Form of representation: in the agent's import, the trustor uses the agent's import contract to defraud the goods under the letter of credit; in the sight letter of credit, he will defraud the issuing bank or pay the bill in the forward letter of credit.

In the export of agents, the principal and foreign businessmen collude with each other and set up soft clauses in the letter of credit to defraud the foreign trade enterprises from packing loans under the letter of credit.

In the process of re processing of agent feed processing, the entrustment and foreign businessmen take the entrusted export as bait, and cheat foreign trade companies to apply for registration manuals for incoming processing.

3; customer "trap"

Now all the business enterprises are eager to find customers. Because of this, some intermediaries and factories that have no production capacity at all have to seize the mentality of foreign trade companies to collude together to make joint fraud, to introduce to foreign trade companies how reliable they are, and to take out the prepared copies to prove the strength of their customers (in fact, many are forged or borrowed from other manufacturers) to deceive.

On the basis of no investigation and research, foreign trade companies are credulous and gullible in order to catch up with customers' expansion of business.

4, the "trap" of high interest

In the dissemination of many business information sources, the most attractive is, of course, to get high profits and get huge economic benefits. No matter which side it comes from, the trap always raises the profit very high. At the same time, it puts forward some seemingly reasonable requirements and some conditions that can give concessions to the other party, so that you can set foot traps step by step.

Foreign trade companies, driven by the idea of quick success and instant benefit, are reluctant to abandon this rare business and relax their vigilance.

5, the benefits of "trap"

A lot of business information itself has been introduced to foreign trade companies through various channels, and some salesmen and middlemen, before foreign trade companies decide to do this business, often use their "advantages" as bait for their business pactions as soon as possible, so as to achieve pactions and grasp the initiative.

6, the "trap" of funds

With the commercialization of banks, the financing of foreign trade companies is becoming more and more difficult. Therefore, many enterprises generally pursue the business of immovable capital in capturing business information.

The trap is to seize this mindset, and that it does not need to move money. It only needs to issue a full set of documents, the funds are paid by the other side, and the foreign trade companies are seduced by simple conditions.

7, the contract "trap":

The trap of contract is the most common one. The trap often uses the contract and seduces the other party with the sign of "law".

(1) the principal part of a business card: a party in a contract has no registered capital, and can not provide business certificates or certificates of legal person qualifications. Only personal business cards are available. Such businessmen are not legal persons. They often appear in business cards in Southeast Asia, Hong Kong, Macao and Taiwan.

2. Change the terms: change the terms of the contract, change the terms of the contract, and change the terms of payment.

No written contract is signed.

(4) the terms of use.

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Twelve, how to avoid being fraudulent by foreign trade?

Find out the details of the other party and be careful of the "land mines" on the terms of the contract.

There are many reasons why Chinese enterprises frequently encounter foreign trade fraud.

First of all, most of the deceived enterprises are relatively young foreign trade enterprises, lack of experience and risk awareness, which make them the biggest victims of foreign trade fraud.

In addition, many Chinese enterprises export products without core technology and competitiveness, sometimes have to rely on relaxing the terms of payment to win orders, and even some reasonable requirements do not dare to persist.

This gives the cheater an opportunity.

Generally speaking, the payment method of letter of credit is relatively safe, but the service charge is higher. Some enterprises in China choose to pay less fees in order to keep their price advantage as much as possible and get more profits.

And this way of payment also means high risk: once there is trade fraud, there will be nothing.

The unsound market of credit investigation is another main reason why Chinese enterprises are frequently cheated.

Domestic credit investigation companies charge quite high, most enterprises do not pay enough attention to credit investigation. Few people go to the credit investigation company to find out the details of each other before signing the bill with foreign importers.

This creates a vicious circle: credit investigation companies charge less because of less business, higher fees, less business and higher costs.

When dealing with foreign importers for the first time, it is best to have a detailed understanding of them.

Most of the Swindlers Company are playing tricks on the terms of the contract. They must choose the payment method carefully and treat no customers easily.

Even if the letter of credit is paid, it is not easy to accept additional soft terms, because it is likely to bury "landmines". We should polish our eyes and treat unreasonable demands, and do not give up our principles lightly.

But at the same time, we can not eat because of choking, because we are afraid of risk and give up opportunities.

The third world businessmen who engage in business in the United States should not be deceived.

1, no matter the new and old customers, regardless of the size of the turnover, it is better to sign the contract with L/C in the main payment terms.

Under the terms of payment under L/C terms, if there are soft clauses in the evidence, such as sending the original 1/3 B/L, providing tedious inspection reports, limiting the negotiation of third countries, etc., we must implement ahead of schedule, otherwise we will never accept it.

Other terms should also be carefully examined. If we fail to do so, we should promptly notify the customers to revise them. We must carefully examine and verify the documents, tally with the documents alone, and do not give any illegal businessmen any opportunity.

2, when signing contracts for T/T, D/A and D/P, which are purely commercial credit, they must have a very reliable understanding of customers. If necessary, they can conduct credit investigation through overseas agencies concerned. They can not accept the payment of T/T or D/P without knowing all the customers' circumstances.

3, we must try to see through the fraudulent means commonly used by profiteers.

First, the single client kept his promise and paid in time without delay and delay, and the second began to defraud.

This is the trick used by all the liars. First, give you some sweetness, lure you into the catch, and then start cheating.

4, we must strengthen the management of contracts and letters of credit.

With the development of the market economy and the expansion of exports, many of our front-line salesmen have the right to decide the way of payment, but this can not relax the management and supervision of the business. If there is no special reason, it can not adopt non L/C payment, nor can it release the accounts for a long time.

For D/A, D/P and M/T, the scope of jurisdiction should be stipulated, and no one should have the final say. No matter what way of payment, we must check the money in time to prevent customers from tardy.

No payment is received under item T/T, and B/L cannot be sent.

5, strengthen communication with banks and consciously accept the guidance of banks.

Although the bank did not participate directly in the two cases mentioned above, whether L/C or D/P or D/A business, foreign trade companies must maintain close cooperation with banks, accept bank guidance and business training, and continuously improve the level of foreign exchange settlement.