Foreign Brands Borrow To Explore The Way &Nbsp; Domestic Brands Differentiated Management Contends.

Internationally renowned clothing brands such as Jacob Cohen, Hettabretz, Cruciani, Porosus and so on have chosen to explore the Chinese mainland market and enter China in an all-round way.

It is understood that the recently concluded Shanghai luxury show TOP MARQUES, this year is the largest international clothing brand participation.

Sheng Lei, founder of TOP MARQUES, believes that this trend is a microcosm of the global clothing brand aiming at the Chinese market.

People in the clothing industry suggest that local brands should learn from the operation and management of outstanding foreign brands in the face of foreign brand attacks, so that they can win the knowledge of themselves and differentiation.

From Greece's Avanti luxurious fur, a fashion show was held on the day of the opening ceremony of the luxury goods show in Shanghai, attracting more than 200 celebrities.

It is reported that a guest from a foreign bank invited a fur shawl over 600 thousand yuan that evening.

On the other day, another woman who came from Harbin bought a 680 thousand yuan fur on the same day and continued to bring her friends to buy it on the second day.

"Attending the exhibition is the main channel for us to understand the new market. At present, we have received very important confidence feedback, and our products are close to the needs of Chinese customers."

Mr. Marco Tiburzi, marketing director of JACOB COHEN, a luxury handmade clothing brand in Italy, revealed that

China's huge consumer market is undoubtedly coveted. As TOP MARQUES founder Sheng Lei said, "China will become the third largest luxury market in the world in five years.

The clothing brand explores the way through exhibitions, which is a microcosm of the global clothing brand aiming at the Chinese market.

Sheng Lei said that from these international clothing brands, the product line is basically based on high-end customization, and there is no plan to mass production, and market positioning is the high-end consumer group in China.

In the current era of "dancing with Wolves", what is the local brand of clothing? How can we choose to go public or take a diversified or multi brand route? Although there are many roads leading to Rome, there are not many choices for small and medium-sized enterprises.

"It is early and late to be eaten by a wolf only by the weak strength of the individual, and it is no suspense to be eaten by the wolf."

It is better to unite with many other enterprises to form a clothing brand alliance.

Guo Zhenhao, Deputy Secretary General of the clothing industry chamber of Commerce in Guangzhou, believes that a small group of sheep that unite and help each other may win over the evil wolf, and at least can strive to share the world and survive.

"In the face of competition, we must first do well, and then be bigger and stronger." meanwhile, Yun Jian, general manager of Guangzhou Pu Li Mei clothing chain store Co., Ltd. believes that the trickle of water will eventually converge into rivers: "the strength of the alliance is enormous, and many enterprises can strive for collective bargaining rights and better market conditions through groups."

It is understood that Guangzhou's first "Guangzhou clothing brand alliance" aimed at jointly developing the market was formally established last month.

Supported by the strong backing of "unity is strength", local clothing brands have launched a series of expansion "counterattack" actions: Carlo John's 3000 square meter new shop "Ai Mei Dian" has been opened in Changgang Road, Guangzhou, calling for an international brand; the heart kiss fashion program is going to add 8~10 stores in Guangdong by the end of this year.

We should know the difference between ourselves and ourselves.

"The most critical moment is to make the national brand bigger and stronger." Yu Guangnian, the vice president of the Federation of garment manufacturers of Guangzhou, Hong Kong and Macau, and the general manager of the beautiful front line fashion factory, believe that the local brands can fight against and break through from three aspects: first, the design, tailoring, matching and quality of clothing should be stabilized and promoted; two, differential competition, namely, doing different things, finding out the neutral spots ignored by foreign brands, and then breaking through and grabbing market share; third, doing well the service of good people, and local brands, after all, are more aware of their national conditions and customs.

Che Guangping, chairman of Guangzhou Yi Miao Industrial Co., Ltd. believes that in the face of competition from foreign brands, "being good at learning and being good at using" is the key.

"While foreign brands are eating into China's clothing market, we should change our minds and carry out the thinking of" role pposition "in addition to shouting" wolf. "

By taking stock of the core competitiveness of enterprises and learning the operation and management mode of excellent foreign brands, we can know ourselves and others.

And in this way, we can accurately grasp the development path that is suitable for localization and suitable for itself.

Li Sheng Zhi, executive director of Guangzhou Co., Ltd.

Zeng Wei, founder of fashion kissing fashion, said that we should learn from foreign brands to win in China and win in China.

"Overseas brands coming into China bring only brands, a LOGO and a concept. They easily use China's resources to defeat Chinese brands."

Zeng Wei said: "we must compete with foreign brands through clear and self developed positioning and mature and effective enterprise teams.

This is not just in the cage, but in the interior of our competitors, to seize the overseas market! We want to earn RMB and earn dollars!