Lady Missthea: Korean Fashion

At present, the fashion trend caused by the Korean fashion fashion really makes the clothing market glitzy, and its design concept and clever marketing approach closer to the mass consumption are more classic. At present, the average annual growth rate of Korean clothing is over 21%, and the total sales volume is over 100 billion. There will be more breakthroughs in the next two years, and the sales profit is expected to be as high as nearly 400 billion yuan. At the same time, the market competition pattern of China's women's wear industry is changing from the past price competition to the competition of the comprehensive factors such as style, fashion, sales environment, and even shuffle and brand competition are just beginning. In the face of a new market environment, women's clothing enterprises can survive and develop only when they find deficiencies and shortcomings in terms of value orientation, code of conduct, professionalism and competence. In most women's clothing lingering in the discount and volume, some brands can stand out as one of the best.

Lady missthea -- market positioning and brand service first

Missthea is a marketable brand with precise positioning. Its consumers are independent, free, leading fashions in life, sensitive to fashion and quality, 18-30 year old urban women. Therefore, its style is aesthetical, the fashion elements of Japan and Korea guarantee the diversification of products and the refinement of single species. At the same time, designers adopt colorful, rhythmic and strong colors. Combined with the latest trend, we design many clothes that are comfortable and represent the world's fashion.

At the same time, missthea can make a quick new listing, so as to catch consumers, and see unexpected new listings every week, no matter in style, style and color, it will bring a lot of benefits to consumers. It not only complied with the habit of love beauty shopping, but also satisfied the desire of shopping. For the young people now pursuing individuality, the missthea is novel, and will not worry about the danger of "bump shirt". The design concept and brand positioning of missthea meet the needs of consumption. They really change with the fashion changes, and achieve the fast updating style. They can always change every week, and the most important thing is the serialization of missthea brand.

Lady missthea: "from Korea, more Korea" to create fashion

The success of missthea is that she grasped the end of the whole industry, "more Korea from South Korea", and more "Korean and Japanese style", focusing on brand, style design and marketing. These invisible intangible assets are gathered into the "fashion" point to create and guide the latest consumer demand, and to quickly gather the power of cross industry with the control of the latest demand trends, and launch another round of fashion shock waves.

Relying on its design strength, missthea has made more than 20 new fashion women's products every week. The whole industry's fast cycling fusion power is calculated by the ten day calculation; the hourly calculation of the distribution efficiency is farthest to the northern border town of Mohe County; the latest shelf can be globally synchronized in 48 hours; in a short time, the franchise mode has been adopted as the main channel to break through, and hundreds of franchisees have been set up in the key provinces and cities of the country; and the products of "Missthea" are exported to Europe and America, Japan, Korea, Malaysia, Singapore, Vietnam, Taiwan, Hongkong and other countries and regions.