Single Product Lacks Scale &Nbsp; Hainan Outdoor Clothing Market Is Weak.

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Following the fishermen's wandering around Haikou, they found that there were few shops selling outdoor products, and the products of various stores were also uneven, which was difficult to meet the consumption needs of various outdoor sports enthusiasts.

Tianyun outdoor located on the northern part of long Kunming road. There are not many products located in the middle and high-end market, but the price of outdoor products is not high. If its members enjoy twenty percent off benefits, the staff say it is to establish the store's image with quality.

On the island of Haidian, the donkey's home is very close to the outside world, but its products are various. It is located in the middle and low end. If it is the first time playing outdoor, you can buy the equipment you need at the right price.

Some donkey friends reflected that there were two stores in the liberation West Road and Xinhua North Road, which also ran outdoor stores. Now they do not know where to move.

Opposite the Xiuying wharf, there was originally an outdoor goods shop called the walking world. Only a brand "HeineKen high" was operated, mainly knapsack.

Donkey friend tadpole said that she had bought a 35 liter bag, and felt that the design was very humane, and the system was also very good. It was hot sweat that did not feel close to her body, especially after sale service. "Unfortunately, I took a friend to look for it some time ago, but I could not find it."

Lack of product size

According to the personage inside the industry, there is a long term product in Haikou outdoor goods shop, which makes it difficult for the real demand to buy the ideal products. The facade and scale are too small, so it is difficult to put them on the street of clothing shops.

In addition, because of the lack of packaging and brand awareness, operators always use the traditional "old customers with new customers" marketing law, lack of publicity, so that many donkey friends do not know.

An Alice friend said that the outdoor products brands sold in Haikou shopping arcade had "Columbia" and "Pathfinder". There was a "polar backpack" store in Sanya pedestrian street. Among the three, Columbia was the most famous, but its price was the highest. Unfortunately, apart from clothes and shoes, the other products were less.

The route of the Pathfinder is similar to that of clothes and shoes. Although the tent is very practical and the price is not very high, it is only a dream for a new donkey to buy a complete set of equipment here, let alone "goods ratio three".

Market calls for industrial development

Hainan is a paradise for outdoor characteristic tourism, but there is no professional outdoor goods mall, which makes many consumers who want to be equipped with equipment from the mainland disappointed.

Mr. Zhang, an Alice friend from Xinjiang, said that from now on, from north to south, more and more people like to go camping on foot, and more and more outdoor equipment and special products are needed. This can form a larger industry and even produce, supply and sell one-stop services.

"Haikou's outdoor products shop generally gives people a feeling of being scattered and chaotic, and some locations are hard to find, let alone easy shopping."