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    Guangshan'S Down Market Is Facing &Nbsp Bottlenecks, And Billboards Are Shaking.

    2010/11/13 15:46:00 92

    Guangshan Feather Down Market Development Bottleneck Advertising Board

    Autumn has passed.

    Henan Province

    The large market of feather and down material in Guangshan county appears very cold and cheerless. Many shops on both sides of the street are closed. Only the high street market billboards stand upright in the cold wind.


    But surprisingly, it is known for its annual output value of 3 billion yuan.

    Down

    Processing base, Guangshan County focuses on the development of a feather products trade oriented professional market.


    The Guangshan county government has high hopes that it will become the largest domestic feather down material specialty.

    market

    "The market can accommodate 1000 down run business operators, and the annual turnover is expected to reach 1 billion yuan."


    Why is the reputation of "Guangshan County down material market" so deserted?


    "As the base of Guangshan's filling army, our market seems to be playing the role of" emptying battalion "at present, but this is definitely a good thing. It means that our filling army has all been dispatched and quickly occupied the national market.

    Zhang Jinsheng, director of the Guangshan County feather material market construction headquarters office, said.


    Guangshan phenomenon


    Referring to Guangshan, people will naturally think that this is the birthplace of the famous historian Sima Guang and the contemporary revolutionary Deng Yingchao. Now, Guangshan is being called the "down feather phenomenon of Guangshan" because of its super large filling army throughout the country and forming a unique feather and down industry development mode.


    The so-called filling is the field processing and production of down garments, which complements the brand consumption of modern feather clothing, one is on-site production, the other is industrialized manufacturing and operation.

    However, the development of Guangshan down industry originated in the 80s of last century.


    Due to the popularity of duck raising in Guangshan and abundant resources of duck down, after the reform and opening up, the county has set up more than 20 small and down garments factories. But with the intensification of market competition, the enterprises that have been developing for more than 10 years have failed because of poor management.


    It is worth mentioning that the bankruptcy of the golden Yuanyang group, which has more than 1000 employees and one of the ten famous brand down garments products of the state, has caused a large number of filling technicians and marketing backbone to flow into the society. In order not to abandon the old industry and the survival needs, the "regular army" of these down coats has adopted a field filling style of operation, and has driven friends and relatives throughout the country.


    As a result, a down chain industry is developed, which is based on the field filling industry, which promotes the development of goose and duck farming, garment processing, wool processing, cloth accessories management, vehicle pportation, post consignment, technical training and other related industries.


    According to reports, there are more than 15 thousand filling households in Guangshan, and 150 thousand employees in down industry.

    Guangshan people have tasted the sweetness of the development of the down industry, bringing more and more hometown people into the filling army.


    "In recent years, on the eve of the Spring Festival, the repatriation fund of Guangshan County in the down industry has reached about 2000000000 yuan, and in 2009, it has reached about 3000000000 Yuan."

    Zhang Jinsheng said.


    Material Market


    "As an important base for the national market of filling the wool market, Guangshan's local down product trade is very popular."

    Zhang Jinsheng said that at the very beginning, merchants were spreading around the main roads of county towns. As more and more people were involved, businesses became more and more popular. Although they gradually formed the market, they affected urban traffic and needed further standardized development.


    To this end, the Guangshan county government decided to build a large market of feather and down materials in Guangshan county. In 2006, the county established the headquarters of Guangshan county's down material market construction. Since 2008, Xinyang started six cities, LIAN has made substantial progress in the construction of the market. Now Guangshan county has completed the construction of the road infrastructure and the land acquisition and construction of the project.

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