Shishi Shoes And Clothing Enterprises' Operation And Development Suffer From "Four Barriers"

With most Shishi garment enterprise The 2011 spring and summer product order meeting will be over. How will the market next year, the dealer's confidence and product sell well? There are many points for the boss of the enterprise and the psychology of the marketing director who is responsible for the specific operation. brand Missing is difficult to shape in the short term, and the financing channels are narrow. Shishi shoes and clothing enterprise Operations and development are facing great challenges.

   
This year, Textile and garment industry The main raw material for production, cotton prices are as strong as stimulants, which led to an increase of 15%-30% in autumn and winter clothing market. Mr. Ma, director of marketing of a clothing company, said that according to the past practice of the company, the annual order volume was at least 10% increments, reaching 18% at the highest time, but this year, the company adjusted its growth rate to 5% according to the market situation. Spring and summer clothing The sales volume will be flat compared with the same period this year.

   
"It was hoped that the price increase would be passed on to consumers, but now it seems that it will not work." Ma director in market research found that consumers shopping more and more rational. Many white-collar workers look at specialty stores. clothing The price of the sale, immediately captured the serial number of the product by mobile phone, or memorize it by the head, and go home to Taobao. clothes The price difference is at least more than 100 yuan. Fortunately, it can also find a price difference of about 300 yuan. For many workers, they want a good quality and cheap price, and the possibility of selling new products with expensive prices to stores is very small. In most cases, they will buy the old ones whose prices have already shrunk. These two groups of consumers overlap. Autumn winter clothing The market volume is obviously limited, "more importantly, Shishi men's overall lack of brand." Luo Xianghua, who worked as a manager of the planning department with wolves, said with deep feeling. Shishi Menswear Compared with Jinjiang men's clothing, the brand concept is more than one level, and the most direct embodiment is consumer's brand recognition and identity. In the terminal sales market, Shishi men's price and Seven wolves and Li Lang These listed in Jinjiang. Clothing enterprise There is no obvious difference. On the one hand, this shows that Shishi menswear is trying to enter the line-up lineup. On the other hand, this is enough to make consumers more determined to buy the real big names.

   
"Now some shoe and garment enterprises in Shishi seem to have entered a period of bad circulation." Shishi City Wang Zhifang, Secretary General of the Association for quality and technical supervision, said that the rise in production costs - the rise in sales prices - increased impact on online shops - the lack of brand influence - the decline in product sales - the decrease in ordering volume - the decrease in production revenue - the limited financing channels - it is difficult to put in output again. This is currently a concentrated footwear and clothing intensive industry in Jiangsu and Zhejiang and Fujian. Textile and clothing A common problem in large provinces is also a problem which is difficult to solve in the short term. Before listing, most of the financing of garment enterprises depends on bank loans. However, with the constant control of the state and the quickening pace of banks' closing funds, the loan of garment enterprises in the industrial adjustment and transformation stage is becoming more and more difficult. "If the four lions are not able to survive, the road of survival will be very worrying."