The Footwear Industry In Guangdong Has Entered The Second Climax.

November 15th, 2006 to 2007, Guangdong system

Guangdong footwear industry pformation and upgrading, relocation northward trend

After more than 20 years of industrial economic development, it is necessary for Guangdong to adjust its economic structure and carry out industrial pformation and upgrading. The government departments have the responsibility to demand and guide relevant industries to pfer to industries suitable for the survival of industries. In the process, the government should first indicate the direction to the enterprises and reflect them in policies, so that different industries begin to look for their own development direction in the macroeconomic adjustment and the adjustment of the regional industrial economy, which is reflected in the brand upgrading and the overall relocation of the footwear industry.

In fact, as early as 2008, many shoe factories in Shenzhen, Dongguan, Guangzhou, Zhongshan and other places began to pfer to the outside world, or consider pferring to Southeast Asia and other overseas areas.

At that time, some enterprises were pferred to or pferred to northwestern Guangdong, Hunan, Jiangxi, Hubei, Henan, Guangxi and Vietnam.

Today, things are changing. This shift is different from last time. First, it is pferred to the mainland instead of abroad, but the scale of pfer is unprecedented.

According to industry sources, since 2009, there are more than 300 shoe factories or part of the relocation (including the establishment of branch factories in the field) in Dongguan, with nearly 3 billion yuan invested in capital, which may actually be more.

In Guangdong, the figure is even bigger.

Last year, Taiwan Yuyuan group subordinate shoe factory turned to Hubei's total investment amount of more than 1 billion yuan.

This year, Hongkong Yong Mao Group and other shoe factories have invested more than 600 million yuan into Henan.

On the other hand, there are many kinds of investment in the field, and all kinds of investment conferences are full of Guangdong, which undoubtedly provides more choices for the relocation enterprises.

According to statistics from relevant departments, more than 200 foreign trade promotion meetings were held in various hotels in Dongguan from the second half of 2008 to the first half of 2009, of which 30% of investment projects were related to leather shoes.

It can be seen that the relocation of footwear industry in Guangdong has just begun.

The shoe factory, while preparing for production, is looking for a way out and finding a way out.

In Guangdong, the relocation of enterprises has been normalized. Especially for the labor-intensive footwear industry, relocation is almost inevitable.

There are many ways to move the footwear industry, such as relocation or relocation, investment or cooperation outside the country, branch offices in other parts of the country, or part of the relocation.

At present, almost all kinds of shoe factories in Guangdong have such pfer tendency or intention.

Relocation is an unavoidable and practical problem for Guangdong shoe factories.

From the perspective of the size and environment of the industry, the development prospects of the enterprises and the efficiency and efficiency of the factories, the owners of shoe enterprises will naturally consider the problem of relocation.

Even if you can produce smoothly today, you have plenty of orders and plenty of employees, but tomorrow you may encounter problems that can not be solved by the enterprises themselves.

Therefore, any enterprise with strategic development plans will think about this problem, only considering the difference of time.

What is the actual situation of the footwear industry in Guangdong? Although the data in front can reflect many problems, the real situation is still surprising.

The author made some investigations and found that many shoe factories are preparing for both hands.

On the one hand is normal production, on the other hand is to go out to investigate or to make preparations for relocation, and enterprises have already had actions.

Among them, a shoe enterprise boss said: "this relocation, for any shoe enterprise, will not be indifferent.

We have made two preparations, looking for a way out and looking for a way out. "

The enterprise has moved its vamp production to a certain place in Henan.

This relocation is just looking for a way out for some shoe companies, but for more shoe companies, it is better to look for a way out than to find a way out.

When they moved to the outside world, many enterprises were suddenly enlightened.

The shoe companies that have moved to the outside world are no longer limited to their original businesses, but have begun to implement diversified development and have a new business development plan.

Therefore, when more shoe companies are still waiting, some shoe factories have already prepared for the rainy day.

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Relocation is an inevitable trend.

From the recent series of moves made by the footwear industry in Guangdong, the shift of shoe factories is totally different from that of three or four years ago.

At that time, relocation was the sole action of individual shoe factories, but today it is universal.

First of all, from the macro environment, China's economy has just entered the period of industrial adjustment, which is the result of the law of economic development and is not pferred by the will of people and enterprises.

Secondly, from the internal environment, this is a phenomenon that the footwear industry will develop to a certain stage.

The cost of R & D, production, plant rent, hydropower, human resources and so on, forcing enterprises to lose their original advantages, must find a better environment for their survival.

Therefore, the general relocation or pfer of the footwear industry in Guangdong has become a trend and a trend. It is an irresistible trend of history.

Although there are other man-made factors, this is secondary.

However, in the tide of the relocation of shoe enterprises, no enterprise will move away forever.

First is the accurate positioning of enterprises, how to move, how to move to and where to move, and so on. There are many problems to be investigated and solved.

If we want to consider the choice of the place of migration, we should consider the human resources of the place of departure, and the policy environment of the relocation place. Otherwise, it will easily lead to blind action and bring unnecessary losses to the enterprises and the government.

For example, there are several enterprises in Guangdong.

Business owners have run several places, or there are problems in human resources, or there are policy problems.

Even more, a company suffered heavy losses, because it had been cheated and spent all previous investment.

Second, the final decision.

For any enterprise with relocation plan, we must make full investigation and make scientific decisions before moving out.

Generally speaking, the actual migration of footwear enterprises will do this, they will not be blindly determined by the intermediary investment, and will not enter into heavy gold.

This is a scientific approach and a positive act.

However, many enterprises will be in a passive position before the general trend. They are often in passive thinking or indifferent to new things. The result is not only inferior to forerunners but also backward ones.

In view of this, in the face of the trend of shoe industry relocation, any shoe enterprise should make comprehensive, rational thinking and all-round scientific decision-making.