The Ninety-Ninth Shanghai Shoe Fair: The Fashion Symphony Of Chinese And Foreign Brands

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World Expo, which has just come to a close, attracted about 70000000 people to watch. The ninety-eighth China shoe industry leather goods fair, which was held in the same period as the Expo, held the favor of people who know shoes, shoes and shoes at home and abroad.

Designer salon, "shoes and design" theme exhibition, fashion show, domestic and overseas boutique shoes exhibition, etc., on this platform, shoes and products at home and abroad are competing with each other.

Fashion is mobile, and every encounter has new surprises.

According to the ninety-ninth China footwear and leather goods fair and the "famous name store" docking exhibition organizing committee, the 2011 Shanghai shoe exhibition will be more exciting, with more participants and richer forms.

Apart from Taiwan, Hongkong, Macao, Fujian, Guangdong, Zhejiang, Sichuan, Chongqing and other Chinese finished products and leather goods brands competing, the shoes brands from Italy, Spain, Japan, Portugal, Germany, the United States and other places hope to understand the Chinese footwear industry market with the help of Shanghai exhibition, and then expand the layout.

At the same time, such as Di Bao, Ya Le, iron three, GOLDENPARTY, CHCH, FRANCINEL&CO, four seasons bear, Qisheng, general gate and a number of export to domestic sales enterprises have also expressed the need to make full use of the Shanghai shoe fair to fully display their R & D and manufacturing capabilities, and communicate with local shoe brands and channel providers in order to open up the mainland market quickly.

Among them, the fashionable and avant-garde women's shoes brand GOLDENPARTY has an international top-notch designer team. Every year, 1 million 800 thousand pairs of shoes enter the mainstream European society, and are highly favored by dignitaries and movie stars.

As a sports luxury brand, it has returned from the United States to seize the mainland market and vigorously promote its leisure and fashion concepts and unique products.

It is believed that the local folk brands, returnees' national brands and overseas brands are performing on the same stage. Men's shoes, women's shoes, sports shoes and casual shoes show different styles, making this fashion feast even more wonderful.

As the carrier of the brand, the product embodies the connotation and culture of the brand, and determines the competitiveness of the brand.

With the globalization and integration of the economy, the depth and breadth of the footwear industry are also upgrading.

Under the temptation of the big gold market in China, more and more "gold diggers" swarm in.

Nowadays, Chinese shoe companies are facing not only local competitors, but also challenges from foreign brands.

All along, the phenomenon of homogenization has made the brand products that are already strong competitive become overshadowed. It is imminent to enhance the ability of design, research and development and creation. Only with products that are original, adapted to the needs of consumers and keep up with the trend of the times, can the brand blossom and blossom in the market.

Therefore, the East and West shoe culture also needs an effective collision and fusion to adapt to the Chinese market.

In addition, this exhibition, in the original intention of promoting the design ability of Chinese shoe enterprises, innovated the previous "Design Salon" activities, assembled more excellent designers, and built a semi closed communication platform to provide opportunities for enterprises to exchange, promote the upgrading of Chinese footwear designers and improve brand design capabilities.

At the appointed time, Italy, Japan, Taiwan, Hongkong and other international designer team will carry the design works to the scene, and exchange with many exhibitors and professional spectators the trend of shoe leather industry and discuss cooperation.

Finally, representatives of several shoe manufacturers, who are very representative in product design, will hold fashion show activities during the exhibition, invite international top trend forecasting agencies to release the trend forecast information that is synchronized with the international fashion.

Through all these measures, we strive to create a design environment for integration of vision, listening and speaking, so as to promote the development of Chinese footwear design force.