Exclusive Interview: Tan Zhiqiang, Director Of The Economic And Trade Office Of The People's Government Of Humen Town

In the fifteenth China (Humen) International Clothing trade fair On the eve of the launch, our newspaper reporters on the comprehensive energy and industrial development of Humen's clothing industry. Environmental Science And the trade fair itself interviewed Tan Zhiqiang, director of the economic and Trade Office of the people's Government of Humen Town, and launched a deep dialogue.

"The superiority of geographical location is a double-edged sword".

If you can give Humen clothing How many points do you score for the comprehensive energy score of the industry?

Tan Zhiqiang: in general, I think I can score 80 points.

　　 Why 80 points?

Tan Zhiqiang: in China, there are not many places where clothes can be made. Jiangsu, Zhejiang, Shanghai, the Pearl River Delta, and Fujian can be found that these areas are coastal areas, because most of the fashionable things are permeated from the coast to the mainland.

Although the reputation of the city is not comparable to that of the big cities, our biggest advantage lies in the fact that there are many garment enterprises and fierce competition. The fierce competition has forced the enterprises to constantly introduce new ideas.

Our positioning may not be comparable to that of Shanghai and other metropolises because our clothing is dominated by popular products. On the surface, it is not so beautiful, but it is solid.

In addition, another advantage of Humen lies in catching the clothing industry earlier. We have the advantage of first out. Otherwise, Humen will not be able to gather so many enterprises as a town - the herding effect has attracted other enterprises to come.

How many points can Humen apparel industry play in geographical location?

Tan Zhiqiang: geographically speaking, that's 85 points. Humen is the most central point of the Pearl River Delta, where all the Pearl River Delta transport junctions are located. Humen is close to Guangzhou, Shenzhen, Hongkong and Macao. This is why many foreign enterprises choose Humen for the first time.

Geographical location can make information sources fast, and the matching of industrial chains is easier to obtain.

Tan Zhiqiang: Yes. But geographical advantages are also sources of stress from another aspect. The superiority of geographical location is a double-edged sword. Because the traffic is too convenient, and so close to Shenzhen, Guangzhou, we must constantly break through from the encirclement of these big cities, and avoid Guangzhou and Shenzhen in many aspects of industrial development. It's like the rich people next door to you. If you are caught in the middle, you will have to spend more time and effort.

　 So what are the advantages of Humen in terms of industry matching?

Tan Zhiqiang: in China, the two most perfect industries are the Pearl River Delta and the Yangtze River Delta. In the "Pearl River Delta", within one hour, all industrial matching can be found. The Yangtze River Delta is also similar. In China, no place can surpass these two places.

" Supporting high-end environment for high-end talent

Recently, how has the garment industry in Humen been doing in talent?

Tan Zhiqiang: we should say that talent is a short board for us. We are aware of the shortage of high-end talent. We have long been aware of this problem and have been making great efforts to change it. It is easy to introduce talents in a short time, but it is not easy to retain talents for a long time, because high-end talents also need corresponding cultural and environmental atmosphere.

In order to provide a supporting environment for talents, what are the new initiatives of Humen town?

Tan Zhiqiang: in order to have a long-term plan, the Humen town government and Hong Kong Polytech University have established cooperation, set up a branch of Hong Kong Polytech University in Humen, and enroll in nationwide enrollment. Students enrolled in Hongkong study for two years and study in Humen for two years. Last July, the vice president of Hong Kong Polytech University has visited the Weiyuan island of Humen town. The Dongguan municipal government and the Humen town government will also invest tens of billions of dollars. It is estimated that three years later, the school will be completed. A top-grade international academic city will be established in Humen. This will continue to import high-end talents for Humen.

Why is the Hongkong Polytechnic?

Tan Zhiqiang: the industrial design of Polytechnic is very famous, and this is directly related to the development of Humen's industry. After graduation, students will be very familiar with the local industrial environment and enterprises in Humen. They will also be willing to stay in Humen. Even if 30% of the graduates can stay, Humen will also be a large fortune.

There must be a lot of money and land to build a school.

Tan Zhiqiang: in the school section, the Humen town government paid no expense. Not only does the government have to invest a lot of money, but also uses a lot of land, at least to thousands of acres of land, and this is really a big deal for Humen.

However, Humen is looking ahead in the long term, and it can cultivate a large number of high-end talents for Humen in the future, especially high-end industrial design talents. It is very important for Humen, and this is also the promotion of soft power. {page_break}

　　 "The 15 session, both sweet and sour."

China (Humen) International Fashion Fair has been the fifteenth session this year. What is the feeling in the past ten years?

Tan Zhiqiang: the 15 session has both ups and downs.

Everything is difficult at the beginning. At the very beginning, it must be very hard to hold the trade fair.

Tan Zhiqiang: at the beginning, we didn't even see the trade fair or even the trade fair. I didn't even know how to draft the invitation.

At that time, there were not many clothing trade fairs nationwide.

Tan Zhiqiang: at that time, there were only 20 clothing trade fairs in China, and even more than 400 booths were large. We have no experience from predecessors to learn from. They said they'd cross the river by feeling the stones, but we didn't even touch the stones. It can be said that the previous sessions of the trade fair were very trepidation and treading on thin ice. On the one hand, they are afraid of failing to recruit exhibitors. On the other hand, they are afraid that no one will come to see it after they do it.

How many times did the situation begin to improve?

Tan Zhiqiang: after the first three sessions, the situation has improved. We need not go looking for it. The company has begun to sign up for the exhibition voluntarily.

What is the bigger goal in the future?

Tan Zhiqiang: there are many ideas. Trade Fair is just a platform and a platform for the development of Humen's clothing industry. We hope that Humen will have a large number of influential brands in China. This is our goal.

Without a large number of influential brand support, it is impossible for a region to become fashionable. Our ultimate goal is to become a fashionable place. While training local brands in Humen, they also want to attract other influential brands in Humen to make Humen's industrial atmosphere perfect.

We hope that in the future, Humen will perform on the stage, and others will see it on the stage, so that we can attract attention from others.

"Making clothes in Humen is lucky."

What are the new initiatives of the Humen town government to help enterprises push brands this year?

Tan Zhiqiang: every year, the town government gives tens of thousands of support to enterprises to make brands. In addition, the town government chooses different cities every year to help brands expand the market. This year we went to Zhengzhou, the government invested 10 million, and nearly 100 enterprises took part. Next, we will go to Anhui in December.

Is it necessary for enterprises to attend cloth exhibitions at various places, or do they pay for them?

Tan Zhiqiang: when the enterprise is out, it is free. Not only is the exhibition free, but even the decoration is free. Businesses can only buy tickets and wear products. This is rare in other places.

Will the garment industry receive more support in Humen than other industries?

Tan Zhiqiang: the clothing industry is the industry that Humen town government has devoted most effort to, and it is also the most tilted support industry. At the beginning of each year, as a government, the government will study a special work plan and work plan, such as how the clothing trend will be, how to support and how much money it will invest in this year, so as to reduce the operation cost of the brand.

In the financial crisis, only the garment industry enjoyed the government's preferential treatment in Humen, and many tax cuts were made to the garment industry. During the annual trade fair, other industries such as catering and hotels will also provide great support.

So I think people who make clothes in Humen are very lucky.

　 What does clothing mean in Humen?

Tan Zhiqiang: Although the clothing industry is not the largest industry in Humen, we have opened a window for Humen through the clothing industry. Just like French perfume and clothing are certainly not the largest industry in France, but why mention the perfume and clothing now naturally associated with France, mainly because France has been promoting itself by this fashion industry, attracting the attention of the world.

Without clothing, the outside world's understanding of Humen is likely to remain on a smoke cannon.