Sports Shoes Enterprises Carry Out A Strong "Asian Games Offensive" &Nbsp, Seize The Asian Games Business Opportunities
November 15th sixteenth session Asian Games The opening ceremony of the Asian Games was held on the evening of November 12th in Haixin Sha Island, Guangzhou. Premier Wen Jiabao attended the opening ceremony and announced the opening of the Asian Games. The opening ceremony takes the Pearl River as the stage and the city as the background. The scene is fireworks, and the whole atmosphere is deafening. This time Asian Games and China once again embrace, is undoubtedly the major. Gym shoes In order to win the battle against gold and gold, the major businesses have launched a more intense "Asian Games offensive" in order to seize more Asian Games business opportunities.
According to a survey, more than 150 thousand overseas tourists and 500 thousand domestic tourists will arrive during the Asian Games.
Guangzhou
Consumption, when more than 600 thousand of the consumption Force stationed.
Businessmen from all walks of life are glued to the market to exploit opportunities for Asian Games.
Some sports shoe brands are competing for sponsorship of the Asian Games, practicing their international marketing strategy, making the Asian Games economic war fierce.
As a leader in the sports shoes industry, the strategy of the Asian Games is also excellent. After winning the Asian Games supplier's identity, the great bird not only sponsors the training, competition, and award dress of the 8 teams from the National Center of small ball games.
At the same time, "happy birds to Asia campaign" has also been launched in CCTV5, Hunan satellite TV, Zhejiang satellite TV and other major TV stations as well as Youku, Sohu and other network platforms. With more extensive advertising channels to inform its audiences across the country, with the increasing enthusiasm of the Asian Games, the appearance of "birds and birds" has aroused wide attention of consumers throughout the country.
It is understood that this bird showed the public a new Asian Games special equipment, a total of more than 30 categories, including race clothes, T-shirt, T-shirt, sweater suit, short cotton clothes, pull rod bag and so on.
In addition, the design elements of the Asian Games award dress are "water" and "fire" as the thematic elements. "Water" symbolizes the wave's magnificence, goodness and softness. "Fire" symbolizes intense passion and strong Yang, which embodies the concept of "passion and harmony and harmony" in the Asian Games of Guangzhou.
In the pattern elements, the image of "water" and "fire" is applied to the digital printing of scientific and technological content. In the performance of colors, the perfect matching of the same elements with flamboyant red and gold is a strong visual impact. Red represents the red flag of the Chinese flag, the golden ornament symbolizes honor and victory, and also indicates that Asian athletes win the gold medal.
In addition, China's sports goods brand has always been 361 degrees.
After spending $350 million to become a senior partner of the 2010 Asian Games in Guangzhou, the Asian Games marketing strategy was launched actively, and the slogan of "Asia's more than one love" was released, and the Asian Games marketing platform was gradually constructed around this theme.
On the product level, 361 degrees on the basis of the original product category, specifically for the Asian Games to carry out new product development, and make full use of sports technology, design innovation and other areas of advantage.
It can deduce the brand characteristics and sports attributes of all kinds of products and develop the professional competition equipment of the Asian Games.
Admittedly, the Asian Games in Guangzhou will be the largest international comprehensive sports event in China, and will provide the best sports marketing opportunities for domestic sports shoes and clothing enterprises.
And through the Asian Games platform, the domestic sports shoe enterprises will establish their own voice power in the Asian region, leading the domestic sporting goods to the world.
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