The Operation And Development Of Shishi Shoes And Clothing Enterprises Are Facing Great Challenges.

With most stone lion The curtain of the 2011 spring and summer products order meeting of the garment enterprises, next year market How can the dealer's confidence and product sell well? There are many points for the boss of the enterprise and the psychology of the marketing director who is responsible for the specific operation. However, the level of increase in the production cost is not known, and the impact of the shop has doubled. brand In the short term, it is difficult to shape and narrow financing channels. The operation and development of Shishi shoes and clothing enterprises are facing great challenges.

This year, as an important raw material for textile and garment industry, cotton prices are as strong as doping, causing autumn and winter clothing this year. market There has been an increase of about 15%-30%. Mr. Ma, director of marketing of a clothing company, introduced that according to the past practice of the company, the annual order quantity was at least 10% increments, reaching 18% at the highest time. But this year, the company adjusted its growth rate to 5% according to the market situation. From the order meeting, the sales volume of spring and summer clothing will be even better than that of this year.

"It was hoped that the price increase would be passed on to consumers, but now it seems that it will not work." Ma director in market research found that consumers shopping more and more rational. A lot of white-collar workers look at the price of clothing sales at the stores, immediately take the product serial number or remember it by the phone, and go home to Taobao. One of the same clothes, the price difference is at least more than 100 yuan. Fortunately, it can also find the difference of 300 yuan. For many workers, they want a good quality and cheap price. These two kinds of consumer groups overlap, the volume of clothing market in autumn and winter is obviously limited, "more importantly, Shishi men's overall brand missing." Luo Xianghua, who worked as a manager of the planning department with the wolf company, said with deep feeling that the difference between Shishi men's clothing brand and Jinjiang men's wear is more than one grade, and the most direct embodiment is the brand recognition and identity of consumers. In the terminal sales market, there is no obvious difference between the price of Shishi men's clothing and the listed clothing enterprises in Jinjiang, such as the seven wolves and the Lelang. On the one hand, this shows that Shishi men's clothing is trying to enter the first line line-up, and on the other hand, this is enough to make consumers more determined to buy the real big names.

"Now some shoe and garment enterprises in Shishi seem to have entered a period of bad circulation." Wang Zhifang, Secretary General of the Shishi Association for quality and technical supervision, said that the rise in production costs - the rise in sales prices - increased impact on online shops - the lack of brand influence - the decline in product sales - the decrease in ordering volume - the decrease in production revenue - the limited financing channels - is difficult to put into production again. This is a common problem in textile and clothing provinces such as Jiangsu, Zhejiang and Fujian. Before listing, most of the financing of garment enterprises depends on bank loans. However, with the constant control of the state and the quickening pace of banks' closing funds, the loan of garment enterprises in the industrial adjustment and spanformation stage is becoming more and more difficult. "If the four lions are not able to survive, the road of survival will be very worrying."