China'S Shoes And Other Manufacturing Industries Enter The Era Of "Anti OEM"

November 15th, in

Compared with mechanical and electrical enterprises, textile

More and more European and American designers have become employees of Chinese shoes and clothing enterprises.

Guo Xiaoping, chairman of Dongguan Huahong shoes industry Co., Ltd. has hired two international design masters, ErrolArendz and PacoBernabeu, who spend millions of dollars to pay their two salaries only a year. But Guo Xiaoping counted a bill and he thought it was worth it.

Under the leadership of the two designers, the design and R & D team composed of more than 300 members of Huahong shoes industry has introduced ten thousand new pairs of shoes to the market every year, and achieved the pformation from scale to small batch and diversified scale customization. The export price of shoes has also increased from $seven or eight to 15 to 40 US dollars.

Nowadays, about 2 million pairs of women's shoes have been exported to Huahong shoe industry, about 1 million 800 thousand pairs have entered the European market with their own brands such as GOLDENPARTY. Through their cooperation with local footwear manufacturers in Italy, their own brand high-heeled shoes have entered hundreds of retail terminals in the locals.

In order to break through in the design and international brands, some Chinese companies even spend a lot of money on acquiring international brands to raise their overall level.

Wenzhou