Haining China Leather City: New Measures To Create Brand Stereoscopic Effect

　　 In November 13th, Haining China Leather City The opening ceremony of fur square is held. City leaders Shen Li Nong, Lin Yi, Dai Xuegen, Xu Hui, Shi Zhendong, Shao Xiaowen, happy Dragon, chairman of Zhejiang Leather Industry Association Li Weijuan attended the opening ribbon cutting ceremony.

　　 It is reported that fur market is the four phase of China Leather City in Haining, which was formally laid down in October 18, 2009. Located on the north side of Haizhou road and west of Haining Avenue, the square covers an area of nearly 75 mu, with a total construction area of 120 thousand square meters, with a total investment of 340 million yuan, of which the area of fur square is 62 thousand square meters, with 226 large fur shops.

"At the end of 2008, aiming at the trend of fur consumption increasing, we opened a special fur trading area in the two market, and the market reaction was very enthusiastic. In view of this situation, we launched the fur square construction in November 2009. Specially for fur Consumption characteristics The fur Plaza designed and built has been sought after by many enterprises. "Chairman of Haining leather city of China," he told reporters by law.

The opening of the fur square of Haining leather city has reached 770 thousand square meters of the leather city, which is more than 10 times the construction area of the leather city in 2004. It has formed a large platform for leisure shopping and service for the whole industrial chain, and has realized the three-dimensional development of the brand.

Fur Plaza officially opened, but also means that Haining China Leather City enriches the connotation of leather market and improves the core competitiveness of the market. Once again, China's leather fashion has expanded and upgraded. It also marks the beginning of a new round of market development in Haining leather city of China.

Ren has told reporters that with the rapid development of China's economy, domestic consumers purchasing power Year by year, the demand for fashion products and luxury goods is huge. Fur clothing also flies into ordinary people's homes. There is a trend of "fur Popularization". In the face of the huge fur market demand, Haining China Leather City has actively adjusted its business format and built the four stage fur market, which has greatly expanded the area of fur business to meet the market demand. The opening of fur Plaza will further enhance the role of Haining China Leather City as the source of leather fashion in China. Its completion is of great significance for enriching the connotation of leather market group, improving product structure and enhancing the core competitiveness of the market.

　　 The owners and operators of fur square have said that they are heading for the golden signboard of Haining China Leather City. In recent years, the development of leather city is obvious to all, and the brand effect is showing every year. This new market is also a great business opportunity, and they are full of confidence in the development of the market.