Asian Games: Unlimited Business Opportunities For Entrepreneurs
The news that Guangzhou successfully won the right to host the Asian Games boils all over Guangzhou. The successful bid for the 2010 Asian Games will bring more employment opportunities and better prospects for all sectors of the industry.
Business opportunities for Asian Games: Tourism Service Industry
During the Asian Games, there will be a large number of athletes and foreign tourists in Guangzhou. The transformation of tourist attractions, the construction of tourist boutique streets, the development of tourist souvenirs, the training of tourist talents, and the construction of tourist facilities such as star hotels, all have seen the prospects for the development of Asian Games business opportunities.
According to Shen Ya's report, the sub Commission plans to select 108 from 196 star rated hotels in Guangzhou, which will be used for the guests and related personnel of the Asian Games. Asian Sports Village, reporter village and other supporting facilities have also been carefully arranged.
Industry forecast: Wu Wei, general manager of Dongfang Dak Hotel Management Co., believes that the Asian Games is actually a super large conference. Today, holding a large conference will enable a new industry to flourish around the world. It has been calculated that an increase of 1000 square metres of exhibition space can increase nearly 100 employment opportunities. From the perspective of convention and exhibition economy, the pulling effect of convention and exhibition economy in China is about 1:5, and it can reach 1:9 in foreign countries. This pull has the greatest impact on the hotel industry. The biggest benefit of the radiation effect of the exhibition economy will be hotels, restaurants and retail businesses, which can account for about 70%.
Asian Games two: fierce competition in the food and beverage market
The Olympic Games enable enterprises to experience the influence of sports events and the business opportunities hidden behind them. The Shenzhen food and beverage enterprises, who have already heard the sweetness, are eager to try, and naturally they will not miss the opportunity of sports marketing in their own doorway.
Back in 2008, Shenzhen's most famous milk brand, Chenguang milk, became the "exclusive supplier of dairy products" for the Universiade.
Guangzhou's Asian Games, Shenzhen enterprises also want to share the Asian Games business opportunities. Shenzhen Guang Qiao Food Co., Ltd. and Shenzhen City Asia Food and beverage industry Co., Ltd. have become the designated partners of the Guangzhou Asian Games independent venues, catering and meat products, and the designated suppliers of food and refreshments.
To take the Asian Games to enhance brand image and product sales, and seize the business opportunities of Asian Games, a marketing war without smokeless smoke and relatively intense marketing has been quietly staged in Shenzhen's food and beverage enterprises.
Asian Games business opportunities three: green products
6 years ago, when Guangzhou won the right to host the sixteenth Asian Games, Guangzhou faced the embarrassment of sulfur dioxide emissions in the city falling to the three level of the country. To this end, Guangzhou launched the "Qingshan green space, blue water and blue sky" project, spent 40 billion "moving" forest into the city, and began in June 2009, "one day one hundred million yuan" to control water pollution, a series of initiatives to make a "Green Asian Games" presented in front of the world, driving the new concept of Asian Games business opportunities.
At the same time, some enterprises also use the concept of "Green Asian Games" to drive the green products into the Asian Games venues, looking for Asian Games business opportunities. It is understood that a lighting supplier of Guangzhou Asian Games has independently developed a variety of energy-saving lighting products based on the needs of the Asian Games project and the design of the venues. It is used in the lighting and LED landscape decoration of the Asian Games venues and facilities. It is reported that the entire Asian Games will use LED LIGHTS 100 thousand, which will undoubtedly produce a huge advertising effect.
Asian Games business opportunities four: IT industry into "fragrant meat and potatoes"
Hosting the Asian Games requires first-class technology. equipment And services, which require excellent hardware and software, will bring a rare opportunity for the development of related fields such as network, communication, computer and other information industries.
In 2010, Guangzhou will display digital charm and create an excellent "digital Asian Games". If the media center will set up the most advanced network facilities and facilities, the information center will be equipped with 1500 high-performance computer equipment to provide the HDTV screen wall, and the official press office will install a variety of simultaneous interpretation equipment. Guangzhou plans to build a number of advanced and perfect information systems, including the ITS, GIS and GPS, which can provide support services for the unified command and dispatch of the Asian Games. Industry forecast:
Lu Jun, chief representative of APTECH, Zhongnan Commercial Department of Peking University, believes that the technology of the Asian Games itself content Very high. Asian Sports Village To build mobile monitoring system, language translation support, these services need a lot of operation and maintenance personnel, and the employment space is broad. The IT industry itself has a great demand for talents. According to statistics, the annual talent gap is 400 thousand, and the huge investment of Asian Games can lead to many new projects.
In addition, as the software goes to scale, large-scale factory production means that software testing talents will become the future of IT industry.
Asian Games business opportunities five: language training industry
Where an international large-scale sports meet is held, there will be an upsurge in language learning. Since the introduction of Shah in Guangzhou, the slogan of "learning English by the public" has begun to circulate. Language has promoted the development of Asian Games business opportunities.
In addition, the Asian Games include more than 40 countries and regions, including Korea, Japan, India, Burma, Indonesia, Sri Lanka, Pakistan, Vietnam, Maldives and so on. There are nearly ten thousand athletes. During the Asian Games, athletes and their spectators in Guangzhou city are expected to exceed fifty thousand.
Ceng Liyun, managing director of Guangzhou Yilin Consulting Service Co., Ltd., pointed out that the Asian Games will reverse the current situation of Guangzhou's demand for high level translation talents, and urgently need some high-quality translation talents with simultaneous interpretation ability. She predicts that under the promotion of Asian Games business opportunities, professional translation talents are most popular, and those who are proficient in foreign languages and who have a better understanding of sports are most popular.
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