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    The Down Price Makes The Boss Dizzy &Nbsp, And Sales Are Not As Good As Before.

    2010/11/16 14:53:00 80

    Down Sales

     

    After entering September,

    Zhou Qiang

    I began to get busy.

    As a family in Weihai

    Down clothing enterprise

    Purchasing manager, with the advent of the down jacket processing season, the high price of down can give him a headache.

    200 thousand yuan, 250 thousand yuan, and 300 thousand yuan, in Xiaoshan, Zhejiang, any change in the price of each ton of duck's down has made him jumpy.


    Zhou Qiang introduced that in the production cost of down garments, about 1/4 of the eiderdown, about 1/4 of the cloth made of Dan Bu, Li Bu and wool and 1/4 of excipients, the rest was processing costs.

    According to the company's production schedule, before the winter comes, he needs to buy hundreds of tons of duck down, cloth and wool.

    If only the price of duck down goes up, businesses will be able to cope.

    But the problem now is that almost all the raw materials are rising.

    The treatment of workers has just increased by more than 20%.

    The gross profit of enterprises is less than 10%, and it is impossible to digest the rapidly rising raw material prices.


    For the next eleven golden weeks, he spent almost a day, all busy with the dealer to modify the contract, to raise the price.

    If the price is supplied according to the contract price they signed at the beginning of the year, Zhou Qiang's company will not only be unprofitable, or even suffer a big loss.


    After a negotiation, the company's

    Sales situation

    It is conceivable that a large number of dealers choose to return to wait and see.

    Zhou Qiang has known many down jacket enterprises in the province, and their counterparts are all in the same situation. The slow sale is a foregone conclusion.


    In Qingzhou, Weifang, in November, all the top leaders of the company came to the forefront to catch sales.


    November 13th coincided with the weekend, with a cold air coming.

    The temperature in downtown Ji'nan has plummeted, and the municipal departments have started the trial heating.

    Wang Ting, who lives in the northern part of Shun Yu, is not in the mood to shelter from the cold at home. I heard that the price of the down jacket has increased a lot this year. She plans to add a down coat to herself in the cold winter.

    At noon, when the sun was shining, she agreed to go out.


    "How much? 980 yuan!" walked into a shopping mall near the Quancheng Square. Wang Ting saw a yellow long down jacket. Although she was psychologically prepared for the rise in price, the price of the thousand yuan still surprised her by looking over the price tag.

    After wandering around, she felt embarrassed.

    The down jacket of three hundred or four hundred yuan is also seen a lot, but it is either the old one last year or the duck's down content is not very suitable, and all the styles are new, and they can match each other close to eight hundred or nine hundred yuan.


    In the face of rising prices, it is not just customers.

    After winter, manufacturers have increased the factory price of the new down jacket this year, and then calculated that nearly 30% of the shopping mall is being pumped up. Dealers are also compelled to raise their prices.


    "The price is at least 30% higher than that of the same period last year, and sales volume is definitely affected. Many customers are scared away."

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