Yoobao Shanghai Unveiling New Trend
The "annual event" is sponsored by the "China time honored brand" business enterprise, sponsored by Shanghai Hui Luo company and the national garment quality supervision and Inspection Center (Shanghai).
The twenty-eighth Hui Luo down garments Expo
It was unveiled before dawn.
In addition to the 2500 square meters of the third floor and four floor shopping mall of 100 Nanjing East Road, Yoobao will set up more than 10 disposal venues in Tianxing department store, Hui union shopping mall and Wenfeng Plaza, so that the total business area of Yoobao will reach nearly 10000 square meters, which will bring convenience to consumers.
The theme of Yoobao will be "seize the post Expo opportunities and create a new dynamic Yoobao club", opening up a new "dynamic exhibition area", based on the expansion of the fixed exhibition area on the third floor of the main venue.
Exhibition sale combination
The new model focuses on the latest product design and fashion trends of feather garments, and makes dynamic articles.
It has changed the way that it did not sell in the past, and it was a schedule every ten days or so, constantly replacing it with new products.
During the four months' exhibition, the organizer will make a statistical analysis of the sales data at different stages, and promptly adjust the brands that are not well received by the sales and the style of the products. Therefore, a special brand will be set up in the dynamic exhibition area.
It is precisely this continuous new marketing measures that have made the 28 year Yoobao conference, which has been held for the past three years, has become a trade fair for Shanghai and even East China's down products, and has won many honorary titles such as "Shanghai famous brand" and "Shanghai down feather first house".
Therefore, every year, Yoobao will attract a large number of famous brands from the industry.
This year is no exception, such as Bosideng, Xue Zhong Fei, KangBo, Yalu, playboy, Wei Peng, duck, Cajumi, North Swan, Han Bu Shi, Hui Luo, Yan Huang, Bing Jie, Qiu Yan, Jia Li, Sun Valley, snow leopard, snow Li and other more than 50 well-known domestic and foreign feather brands.
At the same time, this Yoobao will continue to set up a number of special exhibition hall for the down products according to their brand, function and characteristics, such as "Shanghai brand hall", "bedding hall", "fashion pants Gallery", "happy children's wear hall", "warm old people's Pavilion", "small piece hall", "seamless underwear shop" and boutique area, so as to make it convenient for consumers to purchase.
This is another traditional feature of Yoobao.
Also,
Innovative service
It is the driving force behind Yoobao's constant development.
During the Yoobao meeting, we will continue to carry out knowledge publicity on down garments, so as to enhance consumers' awareness of the use and maintenance of down products.
Continue to do well the "Ma school art" and "Hui Luo feather hotline", receive the consultation of the consumers; customize the special stature of the two-day weekend; provide the professional feather washing service for the consumers; provide a small down repair service for the customers with free feather, and undertake the series of activities such as repairing zippers, repairing holes, changing the length and changing the torn buttons, etc., for door-to-door activities such as those who are inconveniences, "Yoobao's community service team for the people" and so on, and carry out the business of valuable recycling of old down products, and donate the old down garments to the charity organizations of Shanghai to offer their love.
In addition, this year Yoobao will also receive feedback from consumers through various forms such as down consultation hotline, Yoobao official website and questionnaires.
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