China (Humen) International Garment Fair Helps Humen Radiation Development

Editor's note:

From a small fishing village to "the top of thousand strong towns in China" and China's largest professional clothing One of the markets. Humen It is no coincidence that they can play today's beautiful movement. Rather, they are skilled conductors (i.e. the government and the clothing association) and a group of highly skilled performers (i.e. clothing enterprises and clothing workers). Conductors clearly understand and grasp the roles and functions of each performer, and enable each player to express himself in a timely manner, while the best performer is perfectly matched with the conductor, playing the movement of the moving people, giving the best of each other and achieving a great performance. Humen people share a common vision. They are steadfast and willing to do well. They know how to grasp every opportunity, win the opportunity to win progress, and take the big step forward by making progress, so that Humen can deduce today's melodious symphony.

At the same time, China (Humen) International Clothing trade fair With the synchronized development of Humen clothing, it is just like a miniature of Humen's clothing industry. Through the window of Humen trade fair, people can see clearly the development course and development direction of Humen garment industry.

　　 Hard work now harvest

China (Humen) International Garment Fair helps Humen radiation development

Fifteen years ago, in the small town on the south side, China (Humen) International Clothing Fair set off the first fire in town. Fifteen years later, this prairie fire has been burning. The clothing of Humen town has become a huge industry, a mainstream of consumption and a cultural guide on the Chinese soil.

We can cross the river without stones.

Why is the administrative level only the place where the town can hold the first China (Humen) International Fashion Fair held in China? Is it accidental or inevitable?

Wang Minjian, Secretary General of Dongguan Humen apparel and apparel industry association, told the reporter that Humen is the first place in the country to establish the administrative level of the clothing association. There were a lot of clothing enterprises in Humen, and everyone scattered their respective jobs. They had no uniform management and no core. In order to concentrate their businesses, the Humen town government established the Humen clothing association in 1996. The establishment of the Humen clothing association is just the beginning. How to serve the clothing enterprises in Humen is the focus that the association has begun to explore. Wang Minjian and our reporter said: "after the establishment of the association, what we think is how to use the association to help enterprises. Therefore, we consulted the Guangdong Clothing Industry Association and the Hongkong Council for the promotion of trade. After their guidance and guidance, we decided to undertake the China (Humen) International Fashion fair in 1996. The fairs are the most direct businesses facing the merchants and the most intuitive display of their platform. So in 1996, the Humen town fair was held jointly by the Humen town government, the Guangdong clothing association and Hongkong Trade Promotion Association.

According to Wang Minjian, there is no big name in the first clothing exhibitors, and at that time there was no real brand in Humen. As is known to all, Humen garment industry started with wholesale. At that time, all the exhibitors were wholesalers. Moreover, the definition of Humen Trade Fair is different from that of some other large-scale clothing trade fairs. It focuses on trading, and deals exclusively in clothing and garments. At the same time, when the first Humen trade fair was held, the Humen clothing association mobilized all the shopping malls as the venue for the trade fair. The purpose of this is to expand the momentum of Humen trade fair and promote their influence. Of course, the publicity of the media is also essential.

In the absence of experience, the Humen clothing association held the first difficult trade fair. So what are the difficulties? "Because we have never done a trade fair before, we don't know much about how to do it." There was a saying that it was called crossing the river by feeling the stones, but they didn't even know where the stones were. They didn't even understand how to write the invitation cards. "The beginning of the recruitment problem is not very big, the most difficult point is investment, we have done a lot of work on how to attract merchants from outside to visit. We once sent tickets to the Humen Trade Fair free of charge to the clothing stores in Dalian, Harbin and other places. We also applied for a list of garment enterprises in the State Administration of industry and commerce. We picked out clothing companies from this list, and sent 50 thousand promotional messages about Humen's trade fair by mail. At the same time, we also communicated with other regional garment associations through the Humen clothing association, hoping that they could lead the local garment enterprises to see Humen trade fair.

The first session is difficult, but even if it is difficult, the Humen town government and Humen clothing association have made satisfactory achievements in Humen trade fair through solid work. The number of exhibitors of the first Humen trade fair reached 282, and from all over the world, such as the United States, France, Italy, Japan and other countries and China's Taiwan, Hongkong, Beijing, Shanghai, Dalian, Hangzhou, Guangdong area, there were 406 exhibitors, and the number of visitors reached 400 thousand, with a turnover of 1 billion 260 million yuan. "Even though there are some immature places in the first Humen trade fair, it has been quite successful. This achievement has given us a sense of happiness that fills our hearts. This has strengthened our efforts in every next Humen trade fair." Wang Minjian said with infinite pride. {page_break}

　 Steady progress makes the frontier town bloom.

In this way, the Humen people have taken a firm step through their solid steps. Now the Humen Trade Fair has played a significant role in the fashion trend in China. It has played an important role in the interpretation and landing of the international dress culture in China, and has also made active exploration of the correct development direction of the clothing industry. The annual static exhibition, dynamic press conference and high level clothing Forum provide sufficient information and comparative case of enterprise development to the industry, and also a good review of the national garment industry. Industry leaders and representatives from various enterprises came to visit the exhibition. They exchanged tidal information with local exchanges and collisions and brought opportunities for cooperation. Business people learned more about the strength of the clothing brands that Humen and all parts of the country were exhibiting.

As an important part of Humen's clothing industry, Humen Fair has been successfully held for Fourteen consecutive sessions and has been rated as "the most influential professional exhibition". The Humen trade fair aims to "build an industrial exhibition platform, enhance the cultural atmosphere of clothing and promote the sustainable development of the garment industry". It is a distinctive personality and characteristics, both public and professional. It is one of the most important and grand activities in Humen every year. It can fully display the competitiveness of Humen's industrial economy and the ability of group organization and coordination. It is one of the five famous fashion exhibitions in China, and is the most important platform for promoting the adjustment and upgrading of Humen's industrial structure and ensuring the sustainable and healthy development of the garment industry.

Wang Minjian told our reporter that the success of China (Humen) International Garment Fair led to the development of Humen's garment industry. The industry promoted the development of other third industries. A fortress town in Humen, up to 4 in five star hotels, and a super five star hotel is under construction. At present, Humen's industry is flourishing, business is booming, merchants are gathering, people are well-off and society is harmonious. In 2009, Humen overcame the impact of the financial crisis and went against the trend to achieve GDP 24 billion 376 million yuan. The total industrial output value was 50 billion 917 million yuan, the disposable fiscal revenue was 1 billion 434 million yuan, the savings balance of urban and rural residents was 32 billion 139 million yuan, the tax revenue was 3 billion 600 million yuan, and the total retail sales amounted to 10 billion 383 million yuan. Humen has successively acquired the title of "the first comprehensive development level of small towns in China in the first 1000 years in 2005", "the 500 comprehensive strength of Chinese towns and villages in 2008 (first place)", and the 30 famous national and provincial honorary titles, including the national famous scenic tourism town in 2009, the ten famous towns in China, and the famous historical and cultural towns in Guangdong province.