Opening Underwear Store: Training Excellent Salesmen Is Very Important.

Underwear is very special because of its privacy. I have contacted many landlady of underwear shop. Many people sell underwear for decades.

First of all, a salesperson should have a pair of eye piercing eyes. That is to say, when a customer enters a store, you have to see clearly what kind of cup cap she is wearing, which is more appropriate, rather than measuring it with a ruler, and then you can recommend it more accurately. Of course, it is necessary to have a good judgement. But good salesperson can usually do this, and the principle is the same as that of the salesman.

The salesperson's age is best between 28~40 years old. When young girls give underwear to people, it is inevitable that they are not authoritative enough. They are too old to have their own image.

Buy underwear must be tried on, absolutely not intuition, because different brand size specifications are not the same, so responsible shop assistants should try to persuade customers to try them on, so as to ensure that customers buy underwear comfortably and comfortably, and increase the customers' interest and return to the brand.

The sale of the terminal is ultimately done by the salesperson. The survey data show that the turnover between the highly skilled salesperson and the poor salesperson may vary by more than 8 times.

Whether you are a salesperson or hire a salesperson, you must invite company trainers to carry out professional underwear knowledge and marketing training.

Five. Strategic advertising campaigns.

Usually, targeted advertising can bring direct benefits. A small underwear store can not be put into a lot of media advertisements, but it can spend a lot of money to do practical things. For example, in the main street, there are some promotional activities to show banners, to make a light box at the door of the shop, or to send some small bills or coupons in the crowd concentration area.

You can also plan a window show, invite one or two models to show live people, make a hype report with the local media, and quickly gather popularity and raise popularity.

Terminal promotion is always a magic weapon for women. Nowadays, there are always some manufacturers of underwear brands.