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Four Points To Note In Opening Underwear Shop

2010/11/16 14:18:00 31

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First, choose a good brand and proper location.

Choosing what kind of location to open a shop depends on your own investment ability. The better the location, the better the business will be.

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The risk of investment is also relatively large.

Under normal circumstances, we should choose the pedestrian street with local clothing sales atmosphere, the location must not be too remote, the smell of wine is also afraid of the alley, and the selected location must be the target consumer crowd often haunt.

Choose what brand should be decided according to your local economic level, and the manufacturers behind the brand must have certain strength and long-term development market determination, rather than the opportunistic enterprise, otherwise it will bring endless troubles; and the quality of the brand must be excellent, because underwear is a close fitting object, the quality of the product is very important, and the inferior products will hurt the delicate skin carelessly, so it will be troublesome to complain to consumers.

The mature mid and high grade underwear brand usually takes the shopping mall as the main sales channel. In order to guarantee the operation of the shopping mall, the discount to the franchised stores is usually high and the profit margins are relatively thin.

And the regular discount will inevitably affect the operation of franchised stores.

Therefore, the general low-grade brand is more suitable for the sale of exclusive stores, the price is moderate, and the profit space is relatively large.

And middle and low end Brand Mall channels are generally weak, and are not vulnerable to price shocks.

Two, choose the right style and color.

After a good brand is established, the right style must be chosen.

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It is impossible for all styles to sell well, so you should mainly sell the best selling styles, which will also save money, speed up the process of customer selection, and enhance the customers' interest in products.

Besides, the comfort of products is very important. Wearing uncomfortable underwear will not bring customers back.

The combination of products is a very profound knowledge. We must have different series of products to fully meet the needs of women's underwear.

Moreover, women in different regions have different chest types and different preferences in color. Different climatic environments result in different combinations of underwear in different regions. For example, women in the north are more chubby, with larger sizes and larger Southern women.

Three, building store image

The image of a store is very important, because you are a franchised store, not a grocery store that you can bargain at will. You must decorate a certain taste and style. You need to highlight the brand style, and the atmosphere must conform to the consumer psychological characteristics of the female consumers.

Four. Clean up inventory products in time.

Business is bound to suffer from inventory problems, and you will never be able to import one hundred percent of the sales.

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In dealing with the unsalable style, we must be decisive. We must deal with it when dealing with it, because backlog will only lead to an increasingly devaluation of the product, and at the same time, it will also bring greater financial pressure, resulting in the cash can not flow normally.

For overstocked products, they can be processed at a reduced price or as a promotional product.

At the same time, you should regularly check your inventory, clearly understand the direction of the product, and analyze the sales data in detail, so as to reduce the risk of backlog.