The Rule Of Success Is &Nbsp; Exhibitors Should Not Be Simply Exhibited!!!
Do you choose to participate in the exhibition to bring you the highest return? You need to make the following questions before deciding. Plan - in Exhibition Plans and surveys were initiated in the first 18-24 months.
1, can satisfy us.
Market expansion
Is it necessary?
2. Is the exhibition date appropriate?
3. Are there any other exhibitions held during the same period?
4, is the exhibition location convenient?
5. How many participants came from?
target market
?
6, how many participants came from our main service areas?
7, how can the exhibition organization promote the exhibition?
8, what is the past performance of the exhibition?
9, which competitors will participate in the exhibition?
10. Does the exhibition organization provide the contact method of exhibitors in the past?
11. Has anyone in the company ever participated in this exhibition?
12, how much can we invest in this exhibition?
13. What assistance does the exhibition organization provide to the exhibitors?
14, can the exhibition organization provide professional guarantee for visiting buyers?
15. How much do we expect to get through the exhibition? The exhibitors plan to start planning {page_break} in the first 9-12 months of the exhibition.
16. Will the exhibition serve our current market strategy?
Our demand is:
Improving existing products and services in the existing market?
Can you introduce new products or services to the existing market?
Will the existing products or services be invested in the new market?
Will new products or services be invested in the new market?
To enhance the image of the company in the existing market?
To push the company to the new market?
17, what products need to be exhibited?
18. Who is our target audience at this exhibition?
19. What is the purpose of our exhibition?
20. Do we have a written exhibition plan?
21, has the exhibition budget been confirmed?
22. Have our booths been fixed?
23, has the necessary deposit for payment been paid?
24. What kind of booth design meets our requirements?
25. Can we use the existing exhibits?
26, do we need new exhibits?
27, do we need new posters?
28. What kind of exhibition services do we need to reserve?
Lintel
Electrical
Carpet
Audio-visual equipment
Water supply and drainage
Booth cleaning service
Plant decoration
Telephone number
Computer
Printer
Garbage basket
Furniture
29, is safety service necessary?
30, do we arrange the installation and dismantling of the booth? {page_break}
31, how to arrange freight pportation?
32, what are the local trade union terms that need to be understood?
33, insurance arrangements
34. Are you ready for the toolbox?
35. Is the hotel service booked?
36. Pay attention to the deadline for booth payment.
37. Do you need to provide credit card trading on the booth?
38. Do you need a business license?
39. Has the guideline card been designed and printed? The promotion plan is formulated in advance of 6-8 months.
40, how to carry out the promotion before exhibition.
Invitation letter (including introduction and reply letter)
Advertisements (trade publications, local media)
Direct mail advertising
Telephone promotion
Public relations
41. Is our booth number included in the promotional materials before the exhibition?
42, do you need to print additional leaflets, catalogues and price lists?
43, is the printed matter ready?
44. Have any plans been made for other PR activities?
45. Has our exhibition guidelines been completed and sent out? {page_break}
46, what kind of gifts can achieve better results?
47. What kind of on-site promotion activities should we organize?
Airport advertising / outdoor billboards
Hotel TV advertising
Transport advertising
Exhibition daily advertisement
Hotel room promotion
Exhibition catalogue ads
48, are we going to organize an audience competition?
49. Are our competitions and gifts according with local laws and regulations?
50. How many tickets do you want to reserve?
51. Are the welcome ceremonies ready? The staff will plan the exhibitors 4-6 months ahead of schedule.
52. How many staff members do you need on the booth?
53. Who is the best person to represent the company?
54. Is the booth manager appointed?
55, is the training of exhibitors ready?
56. Do you have a good time for the pre exhibition meeting?
57. Are exhibitors familiar with the goods and services displayed?
58, do you organize a demonstration session?
59. Is there a technical representative who is ready to answer questions?
60. Have you determined the clothing code? {page_break}
61. Have you booked enough documents for the exhibitors?
62, do exhibitors have enough business cards?
63. Is the booth schedule worked out?
64. Who is responsible for supervising the installation and dismantling of the booth?
65. Is the person in charge aware of the procedures for entry and exit of the exhibition? Efficiency is prepared for the exhibition after the exhibition.
66. Is it a guide service for visitors?
67, has the daily summary time been worked out?
68, will you send a thank-you letter to the registered visitors?
69, how to handle exhibition guidelines?
70, how to supervise sales at exhibitions?
71, what kind of reward will the exhibitors get?
72. How to evaluate the exhibition?
73, is the exhibition cost within the budget?
74, should we revise the budget for the next year?
75. What other domestic and international exhibitions are there?
The rule of success takes immediate action when needed, and prepares for unknown factors at all times.
Please remember, you should not simply display it!!!
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