Six Signs Of Corporate Corruption

Enterprises are not afraid of years, but they are afraid of old age.

Every year, people tirelessly introduce the world's top 500, and open up China's management magazines, most of which are reported by successful enterprises. In fact, when China's economy is growing at a rate of two digits per year, the enterprises that do well are actually very boring. Basically, the only thing they can do is to make no stupid mistakes. As for the media to portray them as heroes, that is the need for market operation.

This is a reason for making stars in Hollywood. People who read are not necessarily serious, but they are afraid that the hero in the story will take it as a truth. I want to point out that there are still some readers who read in a learning attitude. The story of heroes is basically a successful lecture for them, and when they listen to it, they will soon forget it after two days. What can really inspire people is the story of some enterprises failing. To be able to close a business in such a good market requires some skill.

Of course, enterprise Of Decline and fall There are various reasons. Short term life in China's private enterprises is a fact known to everyone on earth. Those who have made their own death are required to die after three hundred. They are miserable by competitors or the market, and have their own "old" deaths. At the age of 5, "old" died, but also 10 years old. Although business is not long, many are premature.

In fact, people are not afraid of old age or fear of decay. They have heard of "rotten wood can not be carved" and have never heard of "old wood can not be carved". Enterprises, like people, are not afraid of old age. Otherwise, many large enterprises in China want to be a century old shop. An enterprise is made up of people. Therefore, if an enterprise is old or bad, it is actually a look at whether the people there are old or rotten. Besides, it's just to see if the leaders there are old or rotten.

There will always be elderly people in the enterprise. Old is not terrible, afraid of decay, that will be a bad thing. How can you know that the old people around are getting rotten. Here is the list. Six signs According to importance, they are arranged from small to large.

Sixth signs: turning a blind eye to changes in the industry

1, in a single industry for more than 10 years, the company has made a lot of contributions. I always think that I know the industry best and ignore all the changes that happen in the industry. I always feel that everything is in my hands. Such leaders are basically "rotten".

Many people who succeed in an industry today are outsiders when they first enter the industry. Sometimes chatting with these people can always hear them say how interesting the past is, though they do not know the way, but when they fumble, they earn a lot of money. Then I send out a sigh: how can this business become more and more difficult now? It is always complaining that the market competition is too fierce, but seldom hear them find themselves.

We can draw two images for these people. First, they just started their business. When they first started their business, they did not have a "total" title. The only thing I want to do is to do things. This kind of person has one thing in common: the figure is low, and there is nothing that can be arranged. So what we see is a young person who has an open mind, willing to learn and genuinely to learn. Another portrait is the boss after success. It is qualified to put on airs. The problem is that the business environment is changing all the time. Can they still lay down their bodies to learn? It is difficult! Can they really learn? Without time, I am afraid there is no need for it.

In fact, just take a piece of paper and write down all the industries you are familiar with, and then push it back for 30 years to see what the industry looks like then. You will be surprised, because many industries may not exist at that time. Today, a large number of industries are developing at an unprecedented acceleration. If you have been in an industry for more than 10 years, if you do not think deeply, you will think that this industry is the same. A rotten person does not like to learn. Under what circumstances can a rotten person learn? Of course, when there is little change in the environment and there is nothing to learn, there is no need to study. Therefore, a person who is not prepared to learn will try to find something eternal in the environment to prove his wishful thinking rationality.

We can draw two images for these people. First, they just started their business. When they first started their business, they did not have a "total" title. The only thing I want to do is to do things. This kind of person has one thing in common: the figure is low, and there is nothing that can be arranged. So what we see is a young person who has an open mind, willing to learn and genuinely to learn. Another portrait is the boss after success. It is qualified to put on airs. The problem is that the business environment is changing all the time. Can they still lay down their bodies to learn? It is difficult! Can they really learn? Without time, I am afraid there is no need for it.

In fact, just take a piece of paper and write down all the industries you are familiar with, and then push it back for 30 years to see what the industry looks like then. You will be surprised, because many industries may not exist at that time. Today, a large number of industries are developing at an unprecedented acceleration. If you have been in an industry for more than 10 years, if you do not think deeply, you will think that this industry is the same. A rotten person does not like to learn. Under what circumstances can a rotten person learn? Of course, when there is little change in the environment and there is nothing to learn, there is no need to study. Therefore, a person who is not prepared to learn will try to find something eternal in the environment to prove his wishful thinking rationality.

One industry will undergo various changes from emergence to maturity, one of which is the change of rules of the industry game. When mobile phones have just appeared, technology and production are the key, and the phones that can produce effective calls can not be sold without worry. Now the key has shifted to marketing and product design. At the end of the two war of last century, there was a serious shortage of materials in society, and people could buy products if they could produce products. At that time, the bottleneck of enterprises was mainly in the background. Now it is different, almost all consumer goods are oversupply, the bottleneck has moved to the front desk. The rules of the game have changed. If we do not want to admit this change and do not want to learn how to adapt to this change, then we are rotten. {page_break}

　 Fifth signs: people who only use their own habits.

2, physical labor or mental work tired, the latter may be more tired. A group of people work together for a long time, forming a tacit understanding. When leaders know most of these people, their interests are naturally allocated among their own people. Over time, small groups formed in the company. In fact, this is nothing, as long as the environment remains unchanged. It is said that there has been an industry like this. For many years, nothing has changed much. That is nail riding. So if you are a nail horseshoe, you don't have to read this article with ease. In almost all other industries, technology is changing and the market is changing. If a leader still uses his own habit, the business will begin to rot.

The old man can learn and adapt to the new environment. A Nobel prize winner named Kuhn has found that a new academic system can not be established by learning from those old systems. On the contrary, those trained by the old system strongly oppose the new system. Then, when will the new academic system be finally established? Until the defenders of the old system are "physically disappearing". How do you give up? Then I'll go on.

Such a team made up of "accustomed people" will become increasingly far away from the market. In the end, before they can "physically disappear", the company will "physically disappear".

　 Fourth sign: when you are in a meeting, you always talk more time than you listen.

3, there are several reasons why leaders talk much. First, I do not think there is any other way of meeting. For them, subordinates are hand to hand. Two, they refuse to admit their own backwardness. They must insist that the party should be round. The three is that their subordinates choose not to speak, so at this time, leaders even say one sentence, which also constitutes "more time than listening time". At this point, what you can do is not to go to meetings and go to work.

Third sign: to sneer new ideas away by sneering.

4, if the company comes to a layman or a consultant, you should pay attention to the fact that the leader is there to listen to him in a very lively way, and he will talk about some very likely ideas, or continue to use some industry terminology and data to discuss with others. When the other party fails to answer the question, he will look around with a kind smile and let the other party have no time to wipe off the ash on his nose.

Refusing to accept new thinking is a natural response to the self protection of "rotten people". Because new thinking represents the negation of the past, including the brilliance of the past, representing the need to rethink and represent the energy to do things that have not been done before. Recently contacted a Products Design Company, they do consumer research to achieve the target consumer's bedroom, let their engineers in the target consumer's bedroom to add a bed to understand the consumer's thinking and behavior. Such in-depth consumer research is a few orders of magnitude worse than buying data from market research companies. If you do not actively embrace, listening to these is like listening to stories.

Second sign: company resources are concentrated in individual departments for a long time, and the company's strategy always assumes that resources are not reconfigured.

5, the value chain of enterprises is a cycle, from product conception to raw material procurement to sales is a cycle without starting point and ending point. It is not necessary for an enterprise to get competitive position in the market to do everything well. As long as there are outstanding competitiveness in several key links, most of them can get good returns in the market. Chinese enterprises are mostly in the production and sales of these two links on the relatively large efforts, as time passes, enterprise resources will also focus on these two areas. However, the development of an enterprise requires that it constantly adjust the focus of its own attention according to the needs of the market. That is to say, the enterprises that focus on manufacturing today may need to consciously tilt the resources to R & D to enhance the ability of product innovation, otherwise, enterprises will not be able to further develop. Concentrating resources on individual links is the need of the market for a period of time, but it is the needs of the internal interest groups in the long run.

　 First sign: nothing has been done.

6, the company has a budget every year and has a work plan. At the beginning of the year, everyone was so busy that they made a lot of slogans and caught a person to say his grand blueprint. To do this, tell employees, tell the media, tell the bank, tell the government that they have a match with Xiang Linsao. By the end of the year, nothing had been done. Such things can enter the ranks of decay in 3 years.

Why can't a business talk about what can't be done without saying anything? Because it wants to do it, but it can't afford it. It's not easy to say something that has not been done. Wood is often rotten because of borers, and it is impossible for enterprises to get rid of pests. Here I want to talk about how the "moth" worked hard, and set a line in Guo Degang's cross talk, "maybe the government will not let", so I will not say so.