The Slope Theory Of Career: Innovation Is Traction

Some people lead a life of precarious life and lead a gloomy and bright life. Some people are not disturbed in their lives, but are living in this light. Some people spend their lives in the wind and waves, surpassing and breaking through.

People are born unequal, but this inequality is only temporary. If you do not work hard and do not plan your life, you may have to face eternal inequalities!

"There is a way to succeed and a reason for failure". The success of a career can not be carried by hand.

Need for success

Human nature is lazy: life is long and life is rough.

Each of us is a sphere on the slope of life.

We are under the dual pressure of inertia and external competition. If there is no stopping power and traction, the ball will roll down the slope.

Power: to work hard to overcome inertia.

If we can resolutely overcome inertia, diligent and conscientious, we will not be eliminated by society or competitors, and we can keep ourselves on the slopes and not fall behind.

Can be consistent with the people around him, live an ordinary life, live a comfortable life.

But "stop" is not our goal. We want to have an extraordinary life. We hope we can continue to climb high on the slope of life. Because there are many people working hard in this world, but there are not many people who can really accomplish their lives. Because you work hard and do not represent your methods. It does not mean you are creative. It does not mean that you are good at innovation.

In many cases, you are like an old ox, tireless and orderly, but without any breakthrough.

Life needs constant breakthroughs. In many cases, we are trapped in our besieged besieged city. We are afraid of changing, worrying about our gains and losses, for fear that going out of the besieged city will get into a trap, and eventually we will be unable to accomplish a career in plain life.

Traction: we must have traction, which means planning life and constantly innovating.

We must be able to constantly reflect on, constantly review, constantly sum up, constantly innovate, constantly break through ourselves, find the right direction, boldly step out of the besieged city, and realize the leaping forward of our life.

Part one: inertia, the invisible killer of career.

The second part: innovation, the traction of career.

What is innovation?

So, as a marketing person, what is innovation?

Innovation is rooted in the core of your mind and rooted in the idea of innovation.

This is a concept innovation.

Innovation is to jump out of problems and see problems, learn to work at high altitude, and cultivate the heights of thinking. This is the innovation of thinking.

Innovation is a problem. At least three solutions are found. This is the innovation of methods.

Innovation is to learn how to solve the problems in marketing execution from the level of mechanism and process, rather than the problems on the spot.

Innovation is to strive for the "new world", look for "blue ocean", and find market segments and business growth points.

Innovation is to reduce pressure and strengthen guidance in management; to abandon "cramming" and develop potential in training; to dilute money on incentives and to emphasize the satisfaction of deep demands;

Innovation is the ability to learn knowledge above bottlenecks and cultivate bottlenecks when you encounter bottlenecks.

Classification of innovation (1)

1) innovative "point" and "face" (breadth): "point" innovation refers to ideas, single point of innovation, single innovation, for example, you have launched a sensational over-the-counter performance for a supermarket; the innovation of "surface" refers to the innovation of mechanism and system, or the "breadth" of innovation that affects a wide range. For example, you have launched a campaign of "national day business war" for the national day, for example, you put forward a systematic marketing integration plan for a certain area market.

Our innovation should pay more attention to the innovation of "face", and the simple idea has become more and more difficult to achieve results.

2) innovative "operation" and "road" (height): "operation" refers to the innovation of tactical level, that is, in the market competition, we should adopt innovative methods to win the enemy and emphasize "how to do", such as terminal manufacturers' weekly activities, such as new product development and three-dimensional dissemination and promotion; "Tao" means innovation at the strategic level, making high-end choices, emphasizing what to do, for example, enterprises only used to be the terminal, and now the innovative comprehensive entry into the circulation market, or for example, before the enterprise's communication is focused on the creation of fame, and now it is focused on the reputation (on the 3W strategy of brand communication).

3) innovative "couple" and "constant" (frequency): "couple" means innovation is made by inspiration, intermittently, and whimper; and "constant" means that innovation has institutional guarantee, and innovation becomes the normality of an enterprise or individual and becomes the core concept.

Innovation should be the norm and consensus of the enterprise and any employee.

Classification of innovation (two)

1) concept innovation: family marketing concept, global marketing concept, knowledge marketing concept and brand marketing concept.

2) innovative ideas and methods: large integrated marketing and event marketing.

Small: regional market innovation, terminal innovation and so on.

3) management innovation: management mechanism and system innovation, management means innovation, and incentive innovation.

4) Marketing Innovation: product innovation, channel innovation, communication innovation, visual innovation.

5) communication Innovation: communication with subordinates, innovation with superiors, innovation with colleagues, innovation with distributors, and communication with terminals.

Innovation, constantly breaking the bottleneck

Psychologists put a flea into a cup without lid. As a result, fleas easily jumped out of the cup.

Then, the psychologist covered the glass with a piece of glass, so the fleas jumped up every time they bumped into the glass and couldn't jump out.

Soon after, the psychologist removed the glass, and the fleas refused to jump.

This story gives us warning: don't let yourself become a "flea" that can't jump, and be good at breaking through the bottleneck.

As a marketing person, innovation is breaking through the bottleneck again and again in the course of career.

There are many bottlenecks in career:

1) career development: for example, you have always been a grass-roots salesperson, how to break through?

2) personal ability: marketing ability is very top-notch, but management is always unable to find the feeling, although it has already sat in the management post, but it is always incompetent.

3) regional: for example, you always do not like to go abroad, but the development of enterprises or the better development of individuals must ask you to go out.

4) psychological quality: for example, always can not overcome the timidity of psychology.

So how should we break through the bottleneck?

First, the positive breakthrough law.

For example, in the company, through research and analysis, strength accumulation and continuous innovation, great achievements have been made.

Efforts should be made to find the ability requirements above bottlenecks, so as to enable them to meet the requirements of the previous level through practice.

The two is the flank break through law.

For example, when you have been unable to produce obvious results in a certain area, you should consider allowing the company to swap a place for you, so long as you believe in your ability, you can boldly raise it.

The three is roundabout breakout.

Looking for the advantages beyond their professional capabilities, and then playing out the "curve saving the nation".

For example, if you have expertise in training, you should try to become a training expert. For example, people with good executive ability and general executive ability can consider developing to the market department; for example, communication ability is very strong, and market development has something unique, and the global brand network - the lack of market maintenance personnel can be considered to specialize in investment promotion.

In depth analysis of their strengths and weaknesses, to carry forward the expertise, a circle around the bottleneck.

As a marketing person, we have strong points to play the specialty, no expertise and expertise, and a marketing person who has no special skills. He can only face "five heavens" from "salesman to general manager of marketing" and hope for "heaven".

In short, the core competitiveness of the brand comes from continuous innovation, and a person's core competitiveness also comes from constant innovation.

Without innovation and lack of ideas, you can only struggle in the bottom of social Pyramid.

DNA is deeply embedded in your body, making innovation your lifestyle.

Knowing the bottleneck of your career, you can stop in front of the bottleneck, but stop to break through the bottleneck with great innovation.