Eye Catching! Competition Of Dress Brands In Sports Competitions

Whose sponsorship is more valuable? Is the competition on the competition field more attractive, or is it even more important to get on the podium? Ding Shizhong, chairman and CEO of Anta's board of directors, said: "the needs of different brands are different.

For Anta, we are determined to become China's first sports brand for the broad audience.

So, to get the resources of China's sports commanding point is the most important, which has always been the most lacking and most desired strategic resource for Anta.

From this perspective, it is unmatched with the Chinese Olympic Committee and the Chinese sports delegation.

Moreover, we can join the Chinese sports delegation on the podium.

But Nike said that China's competitive sports have an absolute leading position in Asia. For the Chinese legion, in all competitions of the Asian Games, only one match is the most important, that is, the final contention of the Chinese men's basketball team.

In Yuan Weimin's autobiography "Yuan Weimin and the sports scene", it was recorded that in 2002 Busan Asian Games, when the Chinese team was finally reversed by host Korean team, it was criticized by Premier Zhu Rongji.

And Liu Xiang's personal influence is no one's enemy. No matter injury or comeback, it will always be the focus of attention.

Although Adidas's sponsorship of Chinese football has swept the image and achievements, its attention is the highest among all sports, and the Chinese football, which has been subjected to fierce domestic gambling and gambling, has not ruled out the possibility of brave men under the pressure of the Asian Games in Guangzhou. The women volleyball team is also the one who has won five consecutive championships. Because of the reserve talents problem, although the downhill path is going downhill, the complex in the older generation is still beyond the scope of sports.

The Li Ning Co said that more than half of the gold medals of the entire Chinese sports delegation were made by six gold medals sponsored by Lining.

At the 2008 Beijing Olympic Games, the interests of Adidas, a partner of the Chinese sports delegation, had also been questioned. The attention and exposure of the competition were often higher than the award.

But Adidas global president Eric Stermung hit back at the time: "we learned from the survey that all Chinese people are very supportive of the Chinese delegation, so we chose to sign the Chinese delegation. We think it can win the support of all Chinese people. We do not believe that we will get fewer opportunities to show than others."

Zheng Jie, executive vice president of Anta, said: "sponsoring the Chinese sports delegation will help the audience form a direct impression of Anta on behalf of Chinese sports.

This supreme brand image is also an important reason why Anta's market value is nearly twice that of other competitors, ranking the third place in the global sports brand.

However, he also acknowledged that sports sponsorship and timing are important.

"When other popular sports resources have contracts, the Chinese Olympic Committee is our only choice."

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For Anta, they also need to pass the "mid-term exam" of the Asian Games to serve the final test of the London Olympic Games.

"Sponsoring the Chinese Olympic Committee is a huge task. For Anta, we need to accumulate experience."

Zhang Tao, vice president of Anta, said, "for example, the time for us to produce various kinds of equipment for the delegation is about 60 days from cutting, plate making, printing and dyeing and sewing to the factory.

However, the list of delegations can not be announced as early as possible, because it involves confidentiality and guarantees the normal training needs of athletes.

For example, the Chinese Asian Games delegation was founded in October 18th, and the Asian Games opened in November 12th, leaving us less than a month to install. If it is not ready for production at this time, we need to produce ahead of time.

But because of the cost considerations, often the scope of the stock is concentrated in the normal size, such as 170cm-180cm, at this time, if the list of delegations changes, there is a special size, it needs urgent deployment.

Sometimes there is a sudden increase in demand, because the composition of the delegation is very complicated, not only for athletes, but also for coaches, staff and officials.

So we have to reserve two production lines to deal with unexpected situations.

Moreover, the equipment we provided to China's Asian Games delegation has 35 products per person, including hats, scarves, jackets, gloves, socks, shoes, outfits and awards clothes.

This requires meticulous logistics supply as a guarantee. "

During this period, athletes' business sense also needs to be cultivated.

"Some athletes don't know what clothes to wear on occasions.

In general, according to the agreement, apart from training and competition, the official costumes of the delegation need to be worn.

But after the press conference, athletes sometimes wear their race clothes, which is a violation.

This also requires the accumulation of time to form a unified understanding. "

Zhang Tao said.