Value Of Creative Industries In Keqiao International Textile Fair

In the interview, some 2010 China was squeezed by the continuous rise in the exchange rate of RMB against the US dollar and the rising cost of cotton prices.

"As long as the product is competitive, the cost will rise several points, or the exchange rate will rise several points, which is acceptable to our customers."

Zhejiang Jin Chan Home Textile Garments Co., Ltd., the person in charge told reporters, and this product competitiveness, in addition to brand, and more creative.

People in the industry believe that in the present Textile Fair, the "fashion creative week", which is specially established by the organizers, has signalled to the local enterprises that the pformation and upgrading of the textile industry must depend on creativity and technology.

Government: only matchmaker, not arranged marriage.

As a key supporting industry, Shaoxing county government's support for creative industries in recent years has been praised by the circle.

"At the beginning of the creation center, I have had contact with many well-known local fashion designers, and I hope you will be stationed in Keqiao.

But through negotiations, some designers hope to invest in a clothing brand for their operation with the government's financial resources, and some designers hope to come forward by the government to ensure that their studio can operate millions of dollars in Keqiao every year.

Lou Gangqiang, director of Shaoxing science and Technology Bureau, told reporters.

"But as a functional department of the government, we should try our best to win preferential policies for designers, but at the same time, we must give consideration to fair competition in the market.

In general, we are going to be a "matchmaker" for designers in Keqiao, but we can never arrange marriage.

Lou Gang laughed.

With the support and attraction of a series of encouragement policies of the local government, many excellent designers are coming, and creative studios and design centers have mushroomed on the land of Shaoxing.

In the Keqiao creative building, or large or small designer studio, after more than a year of operation, popularity is booming.

Thanks to the advantages of the textile and weaving industry, the flower design studio with digital printing equipment has a strong design team or international design resources.

But some relatively small flower studio, or some of the less well-known clothing design studio business growth, also needs the accumulation of time.

China Textile City

In order to find the business and attract the industry, the staff of the creative industry service center of China Textile City has been struggling to plan a series of activities such as upstream and downstream docking activities, and static and dynamic publication of designers.

"Through on-site visits and visits, designers can develop targeted creative products to produce real value for both sides, so that they can really be settled in Keqiao when designing."

Wang Xiaodong talked about it.

Business: creativity is the foundation.

"The digital printing products produced by the same equipment and technology are at least 3 times more expensive than those produced in China by Korea."

A Korean businessman who was "acquainted" with Keqiao Textile City for 9 years and engaged in original design was sighed at the 2010 China Keqiao International Textile Exposition.

"The original flower pattern is the source of our business development". Chen Yuming, the red and blue printing and dyeing operator, said that in order to get this "source", the company receives a large number of original designs every year in Italy and France and other European and American countries.

To this end, "red and blue" to pay tens of millions of yuan per year.

The original design of other small printing and dyeing enterprises is entirely dependent on "foreign aid".

"It also means giving up the initiative of product prices."

Insiders pointed out that this is the development of Shaoxing digital printing "short legs".

Because of this, many of the strong counterparts in Europe, America and South Korea, who have original designs and designs, are regarded as business opportunities. At this spinning Expo, it is easy to see that the original patterns become the focus of overseas exhibitors.

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Nowadays, because of green environmental protection and energy saving and emission reduction, Shaoxing printing and dyeing enterprises are not only a handful of digital printing equipment.

Not long ago, an operator engaged in dyeing and printing for more than 30 years said that digital printing will become an inevitable trend of printing and dyeing in Shaoxing and even the development of printing and dyeing in the whole country.

To this end, he invested in digital printing as the focus of enterprise development in 2011.

In addition, some well-known local digital printing equipment manufacturers also aim at the Shaoxing market and set up a distribution network in the local market.

Designer: how high is the expectation?

At the current Textile Expo, the Korean designer Union's works sold well, only 3 days. 8 union members sold 150 manuscripts, with a turnover of 130 thousand yuan and 80 intentions.

A local company in Shaoxing bought 40 drawings at once.

At the exhibition, not only did Korean designers harvest orders, but also many exhibitors from Italy and France.

At the same time, some well-known fashion designers who have already been in Keqiao have begun to help local large scale fabric enterprises expand downstream to develop clothing brands through powerful teams.

Compared with the "fame and fortune" of mature designers at home and abroad, some designers at the beginning stage are cautious in every step of their entrepreneurial journey in Keqiao.

Ma Xiaojun, a founder of the post-80s generation, is the founder of Diesel flower design center.

Now his team has gained a reputation in the textile printing industry of Shaoxing.

After entering the Keqiao creative building, he recruited several staff members, so the printing studio called "impression Diesel" was formally established.

Ma Xiaojun's team's business focus and business philosophy are very clear. His major in the school is textile design, and the strength is fabric printing design. Now he focuses on providing flower design for clothing and bedsheets, curtains and other home textile production enterprises, and provides customers with high quality and efficient service.

Ma Xiaojun positioned his industry in this way: the creative industry should belong to the service industry and serve the manufacturing industry, but its importance is self-evident.

At the moment, it is no exaggeration to describe Qian Yuan Jia with his thirst for talent. As the design director of Shaoxing Sanhe design studio, he has to pay great attention to personnel training in addition to being responsible for the daily design and creation of the company.

"Because this is an industry that relies on personal inspiration, skill and talent, every link needs the creation of mental and mental culture.

Therefore, talent has become the first element of studio development.

Qian Yuanjia, who has a background in design profession, is well aware of the short board of Shaoxing's creative industry. "Compared with Shanghai and Nantong, Shaoxing is still a city with strong creativity and culture. Shaoxing still lacks sophisticated and complex design talents. Although there are already several well-known designers in Shaoxing, it is rather difficult to retain these rare elites and make them serve the Shaoxing creative industry for a long time. This is not as good as finding and cultivating the talents we need."

It is reported that Sanhe design studio is preparing for the training course of design talents. By inviting senior experts, teachers and engineers from universities and enterprises, it will recharge the staff in graphic design, advertising art design, image art and dyeing and weaving art design, so as to solve the problems of new recruits' lack of skills and experience, and improve the designer's hand drawing and software operation ability.