"12Th Five-Year" Stone Lion Garment Enterprises Need To Be "Excellent"

It is worth waking up: Shishi clothing enterprises in the "size", comprehensive strength and brand influence, have not yet reached the "dominant enterprises" level, and in 12th Five-Year, Shishi's textile and garment industry is still the most important part of supporting the national economy.

Therefore, in the next few years, as a pillar industry in the city, Shishi garment industry can become an important part of the city's economic development.

In the face of growing pressure for development, the reporter recently interviewed several bosses of Shishi backbone garment enterprises and leaders of the city textile and garment industry association.

They believe that in the face of many problems related to survival and development, Shishi garment enterprises must form new competitive advantages as soon as possible.

Aggressive domestic and foreign counterparts "long" momentum.

Recently, several news has again attracted the attention of many garment enterprises in Shishi: Vietnam's exports increased by more than 30% in the first 10 months; Philippines's clothing exports increased by 27% in October.

It is worth noting that Philippines's garment exports are not only exported to mainland China and Hongkong but also to Singapore, Japan and the United States.

That is to say, more than 20 enterprises in South Korea recently met with shopping malls and agents in Wuhan and other Central Plains regions, selling "sharp edges" to the Chinese market.

And this year, Sichuan.

This group of information has sent a strong signal to Shishi garment industry. The clothing development of ASEAN and other countries is very strong. Not only in foreign markets, but also in China's export market, they are taking advantage of greater resource advantages and are threatening the Chinese market.

The rapid rise of the garment industry in the Midwest of China and the stronger clothing base in Jiangsu, Zhejiang and Guangdong have brought unprecedented pressure and challenges to the South Fujian garment industry, such as Shishi.

Several bosses of garment enterprises believe that the only thing that Shishi clothing enterprises can compare with other garment clusters is the advantage of industrial chain. However, with the gradual pfer of coastal textile and garment to the central and western regions, and the gradual formation of "national high-speed road network" and "big logistics", this advantage will not be an advantage.

It is clear that in the next few years, if lion clothing enterprises rely on the advantages of the industrial chain and compete with others, they will hardly survive.

Because both employment and land use, the central and western regions and ASEAN countries all have an advantage over us.

Several vice presidents believe that if the Shishi garment industry wants to "keep the business" and achieve sustained development, it must form a new advantage as soon as possible and cultivate a group of "superior enterprises that can compete with others".

Joint efforts of government and enterprises to promote the formation of "dominant enterprises"

It is well known that Shishi "enterprises are always growing little" and "brands are always failing to make noise". The reason is worth studying and thinking deeply, and the key is how to solve them.

After more than 20 years of development, a number of garment enterprises in Jiangsu, Zhejiang and Guangdong have rushed to the front, and Jinjiang next door has also grown a number of clothing brands which are more influential in the whole country.

It is worth noting that the clothing brand in Jinjiang is not only a "brand" but also a real "superiority" in terms of the size and strength of the enterprise.

Looking back at Shishi, in recent years, there are many brands of "China famous trademark", no matter industrial and commercial certification or judicial authentication. There are also a few "Chinese famous brands". However, the enterprises that won these "gold lettered signboards", no matter the strength of enterprises or brand influence, can not be compared with the "dominant enterprises" of Jinjiang.

People in charge of the city textile and garment industry association believe that Shishi garment enterprises should reverse their development ideas, stop creating "brand names" and "take shortcuts to create brand", instead, they should pay more attention to the promotion of comprehensive strength and brand's real market influence.

While encouraging and supporting enterprises to create brand, the government should pay more attention to promoting the comprehensive level of enterprises and introduce corresponding measures to cultivate advantageous enterprises.

In recent years, Jinjiang has launched several large scale "dominant enterprises" and influential brands. Their growth process is worthy of reference from Shishi government and enterprises.

Speaking of the development of "12th Five-Year", several enterprises in charge of clothing industry think that Shishi garment industry can be developed to a "critical point" at one level, and urgently needs to turn to a new "higher level", which needs to be effectively promoted.

The rapid upgrading of Kunshan's textile and garment industry has become a pillar industry that keeps abreast of several other emerging industries. The important point is that the government departments have not allowed their textile and garment enterprises to allow their free development, but on the basis of carefully sorting out the enterprises, they have built effective platforms and supported them with effective measures to provide useful services directly in the aspects of upgrading and upgrading of enterprises, brand innovation, product development, information acquisition and financing services.

At the same time, we should regulate and control the inferior enterprises, and promote the development of the necessary resource elements to the "cultivating objects" to promote the formation of a number of "dominant enterprises".

They hope that the relevant departments of Shishi can learn from the experience of Kunshan and take the visible hand to push the Shishi garment industry to "do well" as soon as possible.

Select the key cultivation of "good seedlings"

All know that Shishi's clothing brand influence is much worse than that of Jinjiang, but how to start the brand? The boss of several backbone enterprises thinks that over the past 20 years, Shishi enterprises have created many brands, but most of them have not started. Some of them have been very popular for a while, but soon they are covered by some "more loud" brands outside.

Now whether it is "branding" or "innovative brand", it will be more difficult and requires more capital and talent input.

Gage's Wang Yanzhu believes that Shishi garment enterprises must increase investment, on the one hand, actively combine with fashion and creative industries, upgrade their brands by cultural creativity, and adopt new scientific research achievements and technologies in a timely manner, and rely on core technologies to enhance the core competitiveness of enterprises and brands.

The majority of the Shishi textile and garment industry is small and medium-sized enterprises. If there is not enough funds to support them, it will inevitably fail to rely on the strength of the enterprises. Therefore, the cultivation of famous brands is not enough by the strength of the enterprises. Although the enterprises are the leading part of the economic activities, they still can not do without the support of the government and the support of the relevant departments. Some enterprises suggest that the government departments concerned should build up an operational "brand cultivation platform" to effectively increase the cultivation of clothing brands, cultivate the leading enterprises and cultivate famous brands, and comb out the brands with larger market prospects and potential development from the key enterprises, and form "brand echelons" to effectively cultivate them. It is understood that