Fashion Marketing Channels Continue To Innovate &Nbsp; Shopping Malls Are No Longer Unique.

Each city has only formed a gold commercial circle for hundreds of years, and it has been born every 6 minutes.

Scarce is precious, already full of knowledge cards, have launched "enclosure", originally OEM enterprises, also "from inside to outside" to build their own brand, joined the terminal contend for the army.

In the traditional mode,

The innovation of clothing sales channels not only comes from the pressure of channel competition, but also from the change of consumption characteristics of the main consumer groups.

With the development of the new generation of consumer groups represented by the 80 and the 90's, the clothing retail market will be further broken down. The differentiated development of the corresponding channels will not only be reflected in the richness of the format, but also will change the old marketing methods and turn to a more specialized, personalized and targeted sales place.

According to the current exploration and trial of garment enterprises and the new demands of consumer groups, we can foresee future garments.

Shopping centres no longer thrive.

With the continuous development of new sales channels, the competitive advantage of department stores is weakening.

The department store has always been the main channel for clothing sales. However, because of the same location, high cost, limited terminal performance and so on, it can not realize the problems of personalized terminals and the same type of brands. Many service companies have become very cautious about entering the shopping mall, and even regard the business field as symbolic image terminals. They only play the role of enhancing brand grades, and really rely on other channels to gain profits.

For garment enterprises, super life style shopping center has become a new alternative to department stores.

Super life hall, shopping, dining, entertainment, leisure integration, ensuring a large volume of traffic and enough "consumer viscosity", one-stop shopping experience, allowing consumers to buy time to elongate, shopping desire greatly enhanced.

Shopping centers generally have a larger body size, which can give clothing brands more abundant terminal space, and create shop images according to their own ideas.

In addition to the large shopping centers, there are also smaller and smaller theme department stores, which are about 5000 square meters or even 3000 square meters.

Although the area is small, the market position is clear.

For clothing brands, finding a theme department store that matches their brand positioning is easier to get close to their target consumers, and the "cost-effective" channel is better.