Home >

"The Five Executive Director Meeting Of The China Textile Association And The China Home Textile Forum" Held In Yuhang, Zhejiang.

2010/11/20 14:41:00 41

??? 日本語 Fran?ais English 中文

Zhejiang China Home Visits Association Orientation

It is understood that in the face of the complex uncertainties of the international economy, China
家紡行業克服了原料大幅漲價及勞動力等生產要素成本快速增加的影響，實現了產、銷、出口同步上升的良好態勢。但是，我國家紡行業產業鏈不夠完整、品牌樹立不夠等問題依然突出，為幫助家紡企業應對激烈競爭，促進產業升級，中國家紡協會在浙江余杭舉辦了“中國家紡協會五屆一次常務理事會議暨中國家紡論壇”。

Wang Wei, deputy director of the consumer products division of the State Ministry of industry and commerce, said in the forum that the competitive advantage of China's home textile industry is the integrity of our industrial chain. In fact, the concept of our industrial chain is narrow, because the industrial chain not only includes raw materials, rough machining, finishing, supporting links and marketing, but also includes R & D, brand building and marketing network.

Yang Zhaohua, President of the China Textile Association, stressed in the forum that the home textile industry is somewhat weak in the value chain, and our design is not very strong.

international

There is still a gap between the home textile industry and the garment industry.

Home textile industry channel contains brand, in terms of channel innovation, there is a big gap in home textile industry in terms of brand operation.

China Textile Association is working closely with enterprises to solve these problems, and is actively pushing.

Designer

Push the design organization to improve the ability of innovation and sustainable development.

　　通過采訪了解到，工業信息化部和中國紡織協會確定家紡行業質量興業是紡織行業唯一試點單位在業內率先展開了，談到如何做好質量興業，中國家紡協會會長楊兆華在接受我采訪的時候表示說，我們要抓行業的質量，因為家紡消費者和服裝消費者不同，家紡消費者選購產品的時候第一看質量第二看價格，而服裝消費者通常是看時尚、看款式，所以家紡行業的特點必需注重質量，他說抓質量離不開標準，沒有標準怎么能抓質量呢？所以這個行業在抓質量的過程當中，正在完善標準的制定和更新。楊兆華會長還表示，行業協會作為企業和政府的中間環節，關鍵做好兩方面工作，一個是導向方面，導向方面這次成立了行業的協會渠道商專業委員會，要維護產業鏈，使品牌有大的發展空間。另外在服務方面，協會希望跟企業特別是跟龍頭企業一起來做。