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    Why Not Call The Salesman?

    2010/11/20 16:04:00 174

    Telemarketing Has Not Resulted In Several Cases.

    Your job is

    Telephone marketing

    But why did you make so many calls?

    No result

    Why? Why do you think about it?

    Several situations

    :


    1. The middle rules and regulations.


    "Hello, Mr. X. I am a certain company. My company specializes in network promotion. This month just launched a promotional activity. I only need to delay you for 2 minutes. Is it convenient for you to call now?"


    For this type of phone, the answer is: "sorry, I will have a meeting right now. I will contact you again when I need it. Thank you."


    2, the cow is noisy.


    "Hello, Mr. X. I am the Chinese Writers Association. Next week we will hold a large-scale forum. There will be a bestseller author, XXX and XX, who will have a rare opportunity to invite you to join us."


    For this kind of telephone, the author basically will not wait for the other side to finish, will politely refuse.


    3. knowledge-based


    "Hello, Mr. X. Hello, this is a company. My company specializes in network marketing. In this industry, there are 5 or 6 years of experience. Internet marketing is the new marketing mode with the lowest cost and remarkable effect at present. Do you think I'll spend a few minutes to introduce it to you?"


    Please, about the introduction of Internet marketing, ears have been heard, and what experts are being installed?


    The sales calls in these cases are basically annihilated. Why?


    The reasons why a large number of telephone salesmen have suffered a crushing defeat are roughly the following:


    1, target customers are not sure.


    If you find a phone and don't analyze the other party in advance, you will blindly introduce your company's products.

    It's like a blind cat catching a mouse. It can run into a client. It's really a good luck.


    2, business is not proficient.


    Some telemarketing staff find it difficult to find an intentional customer, but they can't afford to ask a few questions before they fail.

    This situation is very regrettable. As the saying goes, "no diamond, no porcelain," under which there is "porcelain work" and we can not do it ourselves.

    The basic skill is not in the past, it is in vain.

    {page_break}


    3. Limited communication level.


    There is no logic in speaking on the phone, there is no logic in the front and back language, and it is not clear in Putonghua, and it has not been mentioned for a long time.


    But on one occasion, the author happily accepted the business recommended by a telemarketer.


    Why?


    The telemarketer is selling IP phone, and the other party has contacted 25 times for 3 months.


    The reasons for the success of the phone salesman are the following:


    1. Very familiar with customers.


    The other side has a considerable understanding of the company, including the company's main business, business development mode, the total number of telephone lines, monthly telephone charges and so on, and even where the author is, what hobbies are usually very clear.


    It seems that the telemarketer has read the art of war of Sun Tzu, and has profoundly understood the phrase "knowing yourself and knowing it, and fighting for ever."


    2, the strategy is applied properly.


    Every time I make a phone call, my voice is quite gentle, and I don't talk about products. Instead, I talk about bestsellers with my readers, but reading is my hobby. So, every time, I can't hang up the phone.


    This is the smart part of the telemarketer: not to rush to sell products, but to establish relationships first.


    3, products can solve customer problems.


    The other party sells 200IP phones, mainly saving long-distance calls and saving about 30% on the original basis.

    The company's long distance calls are very high every month. Saving costs is actually increasing profits. Why not?


    A sales guru once said, "there are no products that can not be sold, but only those who can not sell them."


    If you can't always sell products, you should reflect on it.

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