One display height
The height of clothing display rack is generally the most common 90 cm ~180 cm, and the best display place of customer's chest to eye height is called "golden space".
2. commodity category concept
According to the shape, color and price of the product itself, there are different ways of displaying different forms suitable for consumers. Generally speaking, it can be divided into:
A. is small in size, and large in size.
B. the price is low before the price is high.
C. the darker colors are in front, and the brighter ones are behind.
D. Seasonal commodities Before that, popular goods are in the future.
3. commodity display Essentials
The effective use of partitioned boards is to fix the position of goods, prevent goods from being out of stock, and keep the shelf uniformity.
The outward facing stereoscopic display enables customers to see goods easily.
The posting position of the price tag should be consistent, and it should be prevented from falling off. If there is a special activity, it should be marked with POP or special price tag.
Commodity display: from large to small, from left to right, from shallow to deep, from top to bottom.
4. shelf segmentation
Upper level: display some representative and sensible commodities.
The gold layer displays some distinctive and highly profitable products.
There are some stable commodities in the middle level.
The lower floors display some more expensive products.
5. focus focus display
Use lighting, color and decoration to create an atmosphere and focus on customers' attention.
6. standardization of commodity display
The label is positive, enabling customers to be clear and easy to take. It is also a basic way of display.
The display of safety and stability can make the open shelf shop without the risk of automatic caving, especially the top commodities. The highest level of display must be unified.
7. vertical display of goods
That is, the so-called vertical display, moving up and down the eye is more comfortable and convenient than the left and right movement, but also to avoid customers do not see the display of goods. Keeping the height of the goods and flexibly arranging the shelves can make the display more varied and balanced. Keep the store clean and pay attention to hygiene.
