Wu Xinghua: Analysis Of Promoting E-Commerce In Textile Industry

First, the necessity of promoting e-commerce in textile industry.

At present, China's textile industry has entered a new stage of development. Strategic adjustment of product structure and structure, accelerating the fundamental pformation of the growth mode of textile industry and enhancing international competitiveness are important tasks for the development of the textile industry at present.

To accomplish this important task, it is necessary to promote e-commerce in the textile industry.

In the "2005 China International Textile and clothing logistics and e-commerce summit" (September 20, 2005, Wuxi, China), Song Ling, President of the China Association of electronic commerce, said in his speech that for a long time, the textile and garment industry was considered to be a labor-intensive traditional industry, attracting international attention by relying on resource advantages and labor cost advantages.

Since entering the twenty-first Century and joining the WTO, only relying on the original advantages can no longer satisfy the compression cost and the profit maximization demand in the modern trade process. Promoting e-commerce is the objective requirement of implementing Scientific Outlook on Development, and it is also the inevitable choice to deal with the challenges of economic globalization, grasp the initiative of development and enhance the international competitiveness.

Two. Principles to be followed in promoting e-commerce in textile industry

Electric commerce refers to the realization of electronic commerce.

Broadly speaking, electric commerce is a modern business method, which improves the quality of products and services, improves the speed of service delivery, and meets the needs of government organizations, manufacturers and users to reduce costs.

In a narrow sense, e-commerce refers to the use of INTERNET for commodity trading.

The characteristics of e-commerce are: e-commerce has advantages such as low cost, global, extensibility, convenience, paction, freedom and openness, etc. it has no advantages in traditional exchanges. It limits the geographical scope and time gap, making the commercial resources of all parts of the world get the advantage of using the advantages of the Internet, and greatly benefits the economic benefits and social benefits.

Textile industry should follow certain principles in the process of promoting e-commerce.

1. systematic principle.

E-commerce is an integral part of the textile enterprise information system. Therefore, in the process of promoting e-commerce, we should implement the system in accordance with the principles of the system, formulate the implementation plan, and determine the objectives, contents, ways, plans and progress.

2. principle of synergy.

To promote e-commerce, we must cooperate well with all kinds of information technology in enterprises, make full use of textile enterprise information resources, such as collaboration with ERP, MIS, CAD, CAPP, CAM and other systems. Only in this way can we exert the overall advantages of many information systems of enterprises.

3. sharing principle.

The purpose of promoting e-commerce is to improve the overall efficiency of enterprises, make quick decisions and improve competitiveness.

All this depends on the coordinated application of enterprise information resources, that is, information resources sharing.

Three, the role of e-commerce in the textile industry

Textile supply chain members include: raw material suppliers, finished products manufacturers, product distributors and chain members. The operation of supply chain determines the interests of members of the chain.

Wang Yue, a Chinese scholar, thinks that e-commerce is facing the whole supply chain management of enterprises, and has brought about changes in the supply chain, so that enterprises can reduce paction costs, shorten the order period, improve information management and raise the level of decision-making, and improve the business operation and enhance the competitiveness of enterprises from three aspects of quality, cost and response speed.

Therefore, to promote e-commerce in the textile industry and create an e-business supply chain management mode, it creates a flow of information between customers, enterprises and suppliers.

1. facilitate information release.

Enterprise image publicity, new product launch, supply and demand information, recruitment information and technology import information and so on, to a large extent overcome the shortcomings of traditional information dissemination.

Online information dissemination is large, the way of expression is rich, the cost is low, and information update is convenient. It has created high efficiency for textile enterprise information exchange and product paction.

2. improve operational performance.

The production of textile products requires a large quantity of raw materials, many kinds of accessories, and a wide range of industries. Promoting e-commerce can not only reduce the paction costs of each member enterprise in the textile supply chain, but also shorten the demand response time, market change time, feedback delay time, and even achieve real-time supply and zero inventory, so as to improve the quality and efficiency of operation.

3. improve customer management quality.

In order to fully realize e-commerce, the textile enterprises are also limited by the environment, such as electronic commerce legal protection, network security, online reputation, professional talents and so on. But it is possible to improve the quality of customer management through the electronic commerce system. The application of e-commerce system can easily inquire about the service demand, shorten the response time to customer service, improve the relationship with customers, and attract more customers to join the supply chain.

4., improve the efficiency of logistics distribution.

The logistics process is an essential part of enterprise procurement, manufacturing, circulation and other links. The e-commerce solution of logistics distribution can build an unblocked logistics distribution network channel, omni-directional overall distribution task, help efficiently realize the logistics management process, effectively integrate and process logistics related information resources and data, and improve the real-time and traceability of logistics.

Four, the development of e-commerce in the textile industry.

1., we do not know enough about e-commerce, and we are backward in ideas.

Some of our business decision-makers are not fully aware of the necessity and urgency to seize the virtual market of Internet information in the era of knowledge economy. Some managers even do not understand e-commerce and equate e-commerce to electronic pactions. These erroneous knowledge and backward ideas have affected the healthy development of e-commerce in textile enterprises.

2. the management level is low.

The important prerequisite for the application of e-commerce in textile enterprises is the corresponding management level.

At present, most of the textile enterprises in China are relatively low in information technology. The allocation of resources and the exercise of power are subjective and random. The effective scientific management mechanism is not perfect. This management mode has become the shackle of the development of e-commerce.

3. the shortage of e-commerce talents and insufficient capital investment.

In order to implement e-commerce, enterprises must have the talents of e-commerce and network marketing knowledge as the guarantee. In addition, enterprises need to invest a lot of money in order to meet the needs of human resources and hardware facilities in the implementation of e-commerce. These problems have become the main factors restricting the development of e-commerce in textile industry.

4. the external environment of e-commerce is not sound.

At present, the external environment for promoting e-commerce in China's textile industry is still not perfect, mainly in the following aspects:

(1) infrastructure conditions.

Due to the economic strength and technical reasons, the infrastructure construction of the network is lagging behind, and the infrastructure of commercial information is not perfect enough to meet the requirements of e-commerce.

(2) logistics distribution and financial services.

E-commerce is a business operation system built on the chain of information flow, logistics and capital flow through the information network technology.

At present, China's online revenue and expenditure, logistics, distribution and other ancillary services system is not perfect, there is a security problem of services, affecting the development of e-commerce.

(3) network security.

Protection of consumer rights and interests is an important part of e-commerce.

Due to the influence of technology and human factors, the security of network and computer system in China is poor, and the privacy of consumers is difficult to guarantee. Viruses, false websites and hacker attacks are common occurrences. Therefore, the network security problem restricts the normal operation and development of e-commerce.

(4) the construction of legal system.

At present, China is seriously lagging behind in the construction of e-commerce laws and regulations, and there is no unified legal system of e-commerce. The effective legal environment of e-commerce has not yet formed, which can not meet the legal needs of the development of e-commerce, and has affected the healthy development of e-commerce.

(5) government action.

The rapid expansion of the scale of China's textile industry makes it difficult for textile enterprises to get the subsidy of special discount funds for information technology pformation of governments at all levels. Sometimes, the investment loans of textile enterprises are also limited by financial policies, and textile enterprises can only rely on their own accumulated investment.

Five, conclusion

Eighteenth opinions of the general office of the State Council on accelerating the development of Electronic Commerce (No. [2005]2 of the State Office) indicate: "supporting the application of e-commerce in small and medium-sized enterprises.

We should enhance the understanding of the importance of small and medium enterprises to e-commerce, support the construction of the third party e-commerce service platform for small and medium enterprises, solve the problems of SMEs in investment and talent, promote the application of e-commerce in small and medium-sized enterprises, improve business efficiency, reduce paction costs, and promote the informatization of small and medium-sized enterprises.

This shows the importance of implementing e-business.

Electronic commerce is the direction of enterprise modernization and informatization. It is a new development mode of enterprise operation. Enterprises without information competitiveness can not have the advantage in the future market competition.

Therefore, we should fully understand the significance of developing e-commerce, actively promote e-commerce in the textile industry, actively adopt advanced information technology means, develop e-commerce, accelerate the fundamental pformation of the growth mode of textile industry, and enhance international competitiveness.