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    Raw Materials Up &Nbsp; Zhejiang Service Companies Move (2)

    2010/11/23 11:14:00 96

    Zhejiang Clothing Enterprises

      

    Cashmere industry

    New starting point


    Cashmere industry is typical.

    Resource type

    Industry, in the context of soaring raw material prices, recently, the price of cashmere known as "soft gold" and "fiber jewel" has also soared.

    As a mature industry, cashmere sweater industry has become a necessity for people's daily life in autumn and winter.

    However, faced with the high price of cashmere sweaters this year, many people are deterred.


    As the leader of China's sweater custom-made industry.

    Ningbo clothing enterprises

    Has been committed to research and development to create a fashionable civilian cashmere sweater, so that cheap and cheap cashmere sweater into thousands of households.

    The price of civilians, the small profits, let the enterprises face the high price of this year's "rising price trend", so that many enterprises were once confused.

    The famous personage in the industry said, "for the enterprise, the original cost has risen directly. The raw material has been apportioned to 50 yuan to 100 yuan per garment, and the profit is very thin now, and the price is relatively low."


    There are internal worries besides foreign aggression.

    The change of employment situation also makes the development of garment enterprises face severe pressure.

    The wage increase is 30%, but it still can not attract the technical workers.

    Many enterprises are puzzled by the current labor market.

    Some sweater executives said it would be difficult for sweaters to make a job, and this year, there were as many as 200 job vacancy recruiters.

    The rise in labor wages, coupled with the loss of labor force, directly restricts the capacity of garment enterprises.

    After the price goes up, although the order quantity is down, there is no way to make the quality good, ensure that every customer's quality is in place, and make every sweater every inch, so that every sweater can satisfy the customers. This is the biggest aspiration of the clothing company.


    For this reason, many enterprises began to work hard on the style design and marketing cost of clothing, combining fashion with traditional design, and excavating new market potential.

    The editor thinks that it is still hard to work hard in style, and develop some fashionable and consumer like styles. In marketing, you can choose two or three kinds of lots to open stores, so that the cost of sales can be reduced, because the customized industry is zero inventory, giving these profits directly to the consumers, and improving the quality of products, grasping management and lowering the rework rate and reject rate. This is a good measure for cashmere sweaters to raise prices.


    The reduction of profit margins compresses the garment enterprises to accelerate pformation and upgrading. From low production processing to technological innovation and expanding marketing channels, enterprises must focus on talents as the key elements for the development of enterprises, and also set up their own R & D centers to provide technical support for products.

    Faced with the current market situation, enterprises should decisively change the direction of development, devotes themselves to developing new fabric products and seeking new pricing power.


    Product research and development is the core of the enterprise. After that, we must continue to take this road, put R & D in the first place, and after the R & D, the pricing power of the product, even if the foreign trade order is good, or the domestic OEM, the pricing power is in the service enterprise.

    For example, this dress costs 100 yuan. If he looks at this dress and thinks it is good, they may not make a counter-offer. 100 yuan can be allocated according to fabric location and labor cost.

    Another is to continue to expand in research and development, to strengthen orders, and choose good products with their own direction. If you have good products, customers are willing to place orders with you, there are still some difficulties, but with good products and good customers backing up, this difficulty can still be overcome.


    Editors have learned that many garment enterprises executives have said that at present, many unfavorable factors and difficulties are a turning point for enterprises. They are faced with a number of external unfavorable factors. They urge the clothing industry to make products refined, strong and excellent, bring the industry to reshuffle and maintain healthy and sustainable development momentum. This is the best policy.

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