Gome Enters E-Commerce &Nbsp; &Nbsp; Holding 80% Of Treasury Shopping Network.

　　 Gome (00493.HK) yes. Electronic Commerce The market has been coveted for a long time, and now it finally sounded the horn of large-scale entry into the market. In November 22nd, Gome announced its holdings of 48 million yuan. Coba shopping network 80% share.

"In the next 5 years, e-commerce will play a very important role in Gome. We are very determined. " Wang Junzhou, President of Gome, told the finance and economics reporter: "holding the Treasury network is the first important move for Gome to launch the e-commerce market."

Since November 17, 2008, Wong Kwong Yu, founder and major shareholder of Gome, was arrested on suspicion of committing a crime. The leading appliance retailing chain in China has been in a predicament. In June 24th this year, Chen Xiao, chairman of the board of directors of Gome, announced the "new 5 year strategy" of Gome in a high-profile manner. In the "new 5 year strategy", it is mentioned that by 2014, the goal of Gome is to achieve 15 billion yuan sales scale in e-commerce, accounting for 15% of the online shopping market.

In November 22nd, Wang Junzhou said that the latest goal of Gome in the field of e-commerce is to achieve sales scale from 20 billion yuan to 25 billion yuan by 2014. "Our sales target has increased so much at once, because we have held the Treasury network." He Yangqing, vice president of Gome, said.

Formerly known as the century electric network, it was founded in late 2006. The company is the first e-commerce enterprise to manage large household appliances online shopping in China. According to its report in 2009, the company ranked third in the integrated B2C market, ranking second only to Jingdong mall and Taobao mall.

Wang Zhiquan, CEO, told the finance and economics reporter: "e-commerce is not simply to hang products online." The core competitiveness of the company includes customer understanding and technology advantages.

In fact, before Gome 84 million held 80% of its shares, there were also many companies expressing interest in the acquisition of the company. "The valuation of the network is four times that of Gome." Wang Zhiquan said: "we chose to cooperate with Gome, because it solved the problem of our supply chain at once."

At present, the products sold by the company are mainly electrical appliances and mobile phones. In the future, there will be six main businesses, including household appliances, 3C, mobile phones, automotive electronics, health sports equipment, medical electronics and so on.

Wang Junzhou stressed that the CBA network will remain independent, Gome has not done too much intervention on its operation and personnel management. But Wang Junzhou also revealed that in the next two to three months, another electronic commerce scheme based on Gome brand will be launched.

"E-commerce website based on Gome brand will more reflect Gome's brand idea and value, and the web will be more aggressive and offensive." He Yangqing said.