Pots Full Of &Nbsp; How Does Ningbo'S "Yintai Phenomenon" Go Further?

This scene

When business is full of money, consumers still have many doubts: will the market increase the price and discount again? Why do the products that are looked at when they are on the spot are not found in the celebration?

It is expected that this year will be triggered by the anniversary of a business.

The day before yesterday was the closing day of Ningbo Yintai 10th anniversary shop celebrates, according to data from Yintai, total sales of Yintai reached 430 million yuan in four days.

Reporters yesterday in Ningbo Tianyi business circle two Yintai stores issued 50 questionnaires, 38% of respondents said that all friends around know Yintai shop, 61% of respondents said that most of the friends around were involved in Yintai shop.

Even if we cast aside these cold data, we can only look at the crowd of people who are holding their breath waiting for the first day of the store, the long queue of people waiting for the cash register, the escalator of the escalator carrying big bags and small packets.

Perhaps we can deeply feel the hot smell of the national consumption carnival.

But after the carnival, besides the beautiful sales results of the 430 million yuan, we may have to look at the problems exposed by this carnival. Perhaps, this year's business phenomenon triggered by the anniversary of a businessman can give a more healthy and dazzling charm.

Depressed

The fancy style is missing.

In this celebration, the number of brands involved and the popularity of Yintai are the biggest in the year.

More than 95% of the brands participated, and some famous brands who seldom participated in promotion were joined in the celebration.

Most consumers are satisfied with this.

But what is a fly in the ointment is that many consumers are enthusiastic about preparing for a shopping spree.

"Two weeks ago, I saw a small suit of 1500 yuan in a women's clothing counter that I often stroll around. I never thought that the shop Festival came in a rush, but I couldn't find that dress at all."

Miss Yu, a member of a foreign trade company, is obviously somewhat depressed.

From the incomplete statistics of the questionnaire, we can see that Miss Yu's situation is not an example.

56% of respondents thought that the products were mostly old, and the proportion of new products was obviously unbalanced.

In this regard, the reporter interviewed the relevant person in charge of Yintai.

The official said, in the celebration activities, each brand has the right to choose the goods on the upper shelf, and in principle, the shopping malls as the operator can not interfere.

"It can not be ruled out that some brands will adopt this way to meet some of their needs, such as releasing inventory pressure.

But most brands still sell their best sellers.

There are some things that you can't see. Many brands have been booked for some time before the celebrations. When the store is in celebration, if the pfer is not in place, the old ones will be put in the first place.

However, the industry believes that although the mall does not have the right to limit the brand and style of the cabinet, it can try to satisfy consumers' needs through other ways.

After all, when a shopping mall becomes a symbol of the Carnival Carnival in the city, its influence is self-evident for any business brand building and role.

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Doubts

Is price promotion the underlying rule?

Since the beginning of Yintai store, the relevant discussions have not been settled in various forums. One of the hottest topics is: do many of the products that celebrate the festival raise prices?

Netizens "Jinning" posted on Tianyi forum. They bought a sweater from a women's clothing store in Dongmen Yintai in the afternoon of November 20th. The price tag was 649 yuan, and it was 316 yuan after the discount.

After returning home, "Jinning" only remembered that the price marked on November 16th night was 499 yuan.

In order to avoid making a mistake, "Jinning" recorded the number and price of the sweater, which is identical with the price tag. The price tag is 499 yuan.

When "Jinning" inquired about the counter, the counter showed that there was evidence that the price of this shirt was 649 yuan.

Yintai related officials denied the idea of raising prices.

"Our operation Department will check the counters regularly and compare the price tag with the price of the report, especially before each promotion.

Once there are differences, there will be a fairly strict punishment system.

So although we can not guarantee that every brand will not exist such unscrupulous behavior, at least most of the brands we can be sure of.

There are also "blood" professionals who objectively propose that many consumers will find a comparison of the market price tag of the same brand and the same type of goods on Taobao.

"This method is feasible for some commodities that indicate the" unified retail price "of the whole country, but there are also regional differences in the market price of some commodities.

This needs to be treated differently. "

The attitude of the mall is firm, and the view of professionals is also worth considering.

But why do so many consumers have such doubts at the same time, they should also be taken seriously.

As a shopping mall, if we can make the price inspection more pparent, more credible, perhaps more convincing consumers.

As a brand, if the technology is used for a long time, the loss of consumer groups may not be too far away.

Attempt

Shopping environment can be more relaxed.

Even in the face of crowded crowds and long waiting time for payment, shopaholics are still scramble for it.

But if you can have a more relaxed and enjoyable shopping environment, of course, it is a more wonderful thing.

How to achieve this kind of harmony, many deeply felt consumers have some worthwhile suggestions.

"For example, long queuing time, I have seen media reports that the number of cashiers in Yintai has doubled, but in fact, I still have to pay a very long queue.

In fact, Yintai may wish to set up several screens in front of several main cash registers, and broadcast the queuing status of each cash register at the queuing peak to achieve diversion.

Miss Wang, who works in the human resources department of a Haishu company in Ningbo, suggests.

"In fact, in this case, the most important thing we need is water."

Miss Lin, who was picking clothes at the same time, could not help but express his ideas. "Although Yintai has done a good job on this point, drinking fountains have been installed on each floor, but when shopping is convenient, it is better to place several beverage vending machines, and on the other hand, it can also bring some economic benefits to the market itself, and on the other hand, it is more convenient for us."