Home >

The Pain Of "Return Ticket" Is Hard To Say: Is It A Benefit Or A Consumer?

2010/11/25 8:55:00 51

??? 日本語 Fran?ais English 中文

Recently, Baotou, Inner Mongolia

business

There was a great stir.

Discount

Tides.

"100 yuan to send 100 yuan, 51 yuan to send 55 yuan......"

Similar advertisements are flooded with streets.

However, in the interview with reporters, there are

Consumer

It is thought that the "return" has been profitable, but many consumers have pointed out that this is just a "consumer trap" set up by businesses.

Trap 1: borrow interest to extend interest chain

In November 22nd, Ms. Liu, who was shopping in Inner Mongolia Hohhot, telephoned the newspaper. "She went to a shopping mall for 100 or 100 activities a few days ago. After buying a 589 worth of cotton padded clothes, she returned 500 yuan of gold rolls, but the voucher made her less bitter."

She told reporters: "the commodities that do not take part in the coupons are not included in the activities.

Later, I hurried back to catch up, so I couldn't afford to buy a few pieces, but my heart was not very delicious.

Ms Wu seems to be smarter than Mrs Liu.

She told reporters: "I saw a notice in advance of the activities of the mall the other day, and I would step forward."

But then I went around and found that many of the products were sold in the past.

It's hard to pick up a few suitable ones if the good ones are bad.

A shopping mall sales staff said that the surface of the coupons seemed to let consumers get "benefits". In fact, the shopping mall pulled up the price chain longer, so that consumers could spend more money to spend their coupons, and the shopping malls increased profit margins.

Trap two: use the "right of final interpretation" to flicker consumers.

For the pain of return, many consumers say that some restaurants and restaurants are more aggressive.

Mr. Wang, a resident of Baotou, Inner Mongolia, recently consumed in a barbecue shop. He told reporters: "this restaurant is making up 100 yuan to 30 yuan voucher activities. I spent nearly 300 yuan at that time, and the waiter gave me 60 yuan voucher at the time of checkout.

A few days later, I went to this restaurant. When I checked out, I was told that the voucher I gave the previous time was not allowed to use vouchers because the special dishes and the special meat were not in the voucher.

When I asked questions, the waiter said, "the right of interpretation belongs to the restaurant".

Do you say this is not a very bossy way? "

During the interview, the reporters found that merchants were looking at the mentality of consumers who could not bear to waste their vouchers. Therefore, some coupons were launched, and when the consumers consumed the two time, the coupon would be manipulated by the merchants at will.

In the survey, the reporters found that there are many "hidden rules" of vouchers. For example, in the instructions for the use of vouchers, they will not be marked in a prominent position, "each ticket is limited to one use" and "the validity period is generally 15 days to 30 days".

{page_break}

The "wool" principle of coupons

A restaurant employee vividly referred to this coupon as "wool coupon". He said that merchants used the principle of "wool on sheep" and designed a "bait" for consumers.

"Catering enterprises generally have higher profits.

It is difficult for a customer to enter the door without making any entrance.

He told reporters that the reason why merchants did so was mainly to capture the psychology of consumers.

Consumers are very happy to get their vouchers. They can not afford to waste the white money. They will definitely spend again, which is equal to the second chance of making money for merchants.

The "hidden rules" in the coupons is that merchants except those with high profits, such as drinks and specialty dishes, are the main source of restaurant profits. They earn enough in these places, and other products that can use vouchers only reduce a little profit, but the overall profit is quite observable.

In addition, he also said that vouchers are not only a clever way to attract repeat customers, but also a substitute for invoices.

The general voucher has four principles: no cash, no change, no coupons, no invoice.

When customers ask for invoices in many restaurants, cashiers offer various preferential terms for replacing invoices.

For example, choose a can of drink, a pack of tissues, or a 30 yuan voucher.

Most consumers will choose vouchers, which will not only attract repeat customers, but also reduce the amount of tax payment.

Appealed for sound laws and regulations

"Coupons" are inevitable phenomena in market competition, which conform to the development rule of market economy.

However, a series of problems need to be improved in order to regulate it.

Cui lawyer of Inner Mongolia Xiang Lu law firm said.

Cui lawyers said that the law can not be exhaustive, so soft management is absolutely necessary. Therefore, we should increase the supervision of industry and other industry departments in regulating the industry's non-standard behavior.

At the same time, consumers also need to raise their awareness of prevention, raise vigilance, cultivate rational consumption concepts and curb impulsive consumption.

When shopping coupons in shopping malls or restaurants, ask for clear usage and enhance self-protection consciousness.

If you want to spend more time with your customers, you must never spend money when you want to spend money. You should not spend more money on less money than you want to spend.

It is not advisable for some consumers to give up their rights protection because they are afraid of trouble after being cheated. This will encourage some bad businessmen to harm the interests of consumers in disguise.