• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Online Shopping Market: Ningbo Textile And Clothing Brand Is Unique.

    2010/11/25 9:04:00 62

    Ningbo Online Shopping Platform

       Bo Yang home textile 34 million 680 thousand yuan, "Tonlion" casual wear 14 million 500 thousand yuan, GXG men's clothing 11 million yuan, "fun" women's shoes series 3 million 500 thousand yuan...... In the promotional activities held by Taobao recently, Ningbo's textile and clothing brands are thriving and reinventing Taobao's miracle.


    Among them, the sales of Bo Yang home textiles to 34 million 680 thousand single day store sales, ranking high in the electronic commerce category sales champion, so that the previously not concerned about the home textile industry, one go to the stage. At the same time, this is also the highest single brand sales record in Taobao mall. According to Taobao's data, Taobao's highest single day sales were 5 million 500 thousand yuan.


      Traditional textile and garment enterprises fight for online shopping market


    "It never occurred to me that there would be such an amazing purchasing power. Almost every second, a set of" Bo Yang home textiles "was sold, and half of the products were out of stock. Jung Chuan Chuan, chairman of Ningbo Bo Yang Group, excitedly told reporters that "this year's total sales volume of Bo Yang home textile is worth 100 million yuan. It will definitely not be a problem. Next year, it will strive for 200 million yuan to 300 million yuan."


    It is understood that Bo Yang home textile in the first half of last year to enter the online shopping market. Relying on strong brand advantage, we should work hard in products and services, and provide pre service after sale service to consumers through online shopping mall. At the same time, in response to the quarterly Taobao activities, sufficient preparation for goods and vigorous publicity and promotion have greatly stimulated the demand of consumers.


    Export oriented textile and garment industry is in a dilemma of shrinking profits. Reporters found that more and more traditional textile and garment enterprises in Ningbo have begun to find a new way to fight for B2C online shopping market.


    In March of this year, Tonlion's official flagship store, the largest and most popular brand of Bo Yang Group, officially entered Tencent's QQ mall. With QQ shopping mall platform Diversification The marketing promotion and mature target consumer groups with high popularity have successfully achieved 0 to more than 20000 credit surges in the second months of their entry. At present, they have successfully reached 2 silver crowns, and the speed of their growth has been noticeable.


    In the same month, another clothing brand named "walstan" was founded by Bo Yang Group. Electronics In addition to selling online brands of Bo Yang, the company also sells clothing brands of other companies. In just a few months, sales amounted to nearly ten million yuan.


    In recent years, the GXG men's clothing, which was rapidly rising in the clothing industry in Ningbo, officially opened its official Taobao flagship store in August 6th this year, with sales exceeding 16000 yuan on that day. 24 days later, the flagship store's daily performance exceeded 700 thousand yuan, an increase of nearly 44 times.


      Online channel is a powerful supplement to offline sales.


    "Online sale is the inevitable trend of the future development of traditional textile and garment industry. The proportion of textile and clothing production in Ningbo occupies a higher proportion in the whole country. Developing and strengthening e-commerce will be a powerful boost to the marketing of Ningbo textile and clothing brand." In an interview with China economic times, Jung Chuan, chairman of Bo Yang Group, said: "online channels can not only be a powerful supplement to offline sales, but can even support a brand operation alone.


    Taobao, pat, etc., as one of the largest shopping websites in China, has powerful and abundant platform resources and a large number of mature user groups. It can help these brands to reach more online consumer groups, thus forming a win-win situation.


    Yu Yong, general manager of Hehe JAS Costa Clothing Co., Ltd., told the newspaper reporter that GXG is a brand menswear that is located in high-end leisure business, and now owns more than 400 entity stores. The operation of Taobao flagship flagship store is the first step in its e-commerce operation strategy. "The operation of e-commerce is, to a large extent, a deep promotion of the market. 360 million of Taobao's users are our focus.


    In Jung Chuan Chuan's view, the future brand enterprise's online Sale The market prospect is immeasurable, especially the textile and clothing brand, which is very conducive to online sales. Bo Yang has prepared well for greater market share.


       Lack of brand and lack of brand in network marketing


    However, it is understood that the advantages of online sales are many, but there are many problems, such as the price is much lower than the physical store.


    In view of this, Jung Chuan Chuan believed that a three-dimensional channel model should be formed, and the functions of the online and offline channels could be differentiated through reasonable commodity proportions, and the prices and commodities should be differentiated. It is possible to make full use of new retail outlets on the Internet while maintaining offline channels. "Internet marketing should pay more attention to brand effect. Now Taobao has many products and fierce competition. If the brand is not known, it will soon be flooded. "


    Compared with traditional sales, network sales are more accurate in terms of customer demand, group and so on, and the point to point characteristics of marketing are more obvious. At the same time, it also puts forward higher requirements for the execution of operators. Yu Yong said that in addition to price, lack of talent is also a common problem in the apparel online sales industry. Especially those who can make quick response to network sales and planning are badly needed.

    • Related reading

    Cotton Prices Plunged 11% In Ten Days.

    Market trend
    |
    2010/11/25 8:54:00
    48

    Domestic Cotton Futures And Spot Markets Are Exhausted.

    Market trend
    |
    2010/11/25 8:50:00
    88

    Policy Regulation, Domestic Oil And Oil Prices Fell

    Market trend
    |
    2010/11/25 8:46:00
    43

    Inventory Status Of Chemical Fiber Production In Japan

    Market trend
    |
    2010/11/24 16:49:00
    92

    Shishi: The Economy Is Running Smoothly And The Textile Industry Is Shining.

    Market trend
    |
    2010/11/24 16:16:00
    97
    Read the next article

    Legendary Ren Zhengfei: Who Is The Relay Baton Of HUAWEI?

    Ren Zhengfei has never been so depressed. In the past, the major media were concerned about his legendary story at HUAWEI Technology Co., Ltd. (hereinafter referred to as HUAWEI), but now his "family affairs" have become the focus of speculation.

    主站蜘蛛池模板: 国产91小视频| 久久人人爽人人爽人人片av高请| 91理论片午午伦夜理片久久| 热99re久久精品天堂vr| 女人18毛片a级毛片| 免费又黄又爽1000禁片| www.日本高清| 狠狠综合久久久久尤物丿| 多女多p多杂交视频| 亚洲精品v天堂中文字幕| 91麻豆国产免费观看| 欧美日韩在线电影| 国产精品玩偶在线观看| 亚洲人成网站999久久久综合| 亚洲丝袜第一页| 日韩精品欧美一区二区三区| 国产国产成人久久精品杨幂| 久久久久人妻一区精品色| 色婷婷久久综合中文久久一本`| 新婚娇妻倩如帮助三老头| 女人把私密部位张开让男人桶| 免费大片av手机看片| 99亚洲精品高清一二区| 欧美潮喷videosvideo| 国产精品一区二区无线| 久久精品国产99精品国产亚洲性色 | 亚洲中文字幕久久精品无码2021| 色综合天天综合中文网| 日本高清有码视频| 含羞草实验研所入口| jizz视频护士| 欧美大香线蕉线伊人图片| 国产成人免费片在线视频观看| 久久久久亚洲AV成人网| 精品国产一区AV天美传媒| 在线观看中文字幕| 亚洲www在线| 色多多成视频人在线观看| 女人双腿搬开让男人桶| 亚洲成年人影院| 青青青国产精品手机在线观看|