Four Major Codes Of Clothing Marketing: &Nbsp; Lanvin&Nbsp; For&Nbsp; H&M Marketing.

Don't say you don't know.

This is the charm of Lanvin for H&M! Even my fashion oriented IN is also interested in going to Baidu. What is this?

Hey, with the Internet, the world will never have Altman!

H&M Haines Maurice (Hennes & MauritzAB, referred to as H&M) was founded in 1947 by Erling Persson in Vsters City, Sweden.

Today, Haines Morris sells clothing, accessories and cosmetics in more than 1500 stores worldwide, employing more than 50000 employees.

What is unusual is that H&M does not have a factory of its own. He maintains cooperation with more than 700 independent suppliers in Asia and Europe.

The old Haines Maurice store in Stora Gatan street, Sweden is the world's first Haines Morris.

LANVIN (a lot of people called the world) is France's oldest fashion brand.

Its founder, Jeanne Lanvin, was one of the most active teachers in World War I and World War II. The elegant and exquisite style she created created a trend of deep cultural implication for the fashion industry.

One is the high street of thousands of fashionable people worshiping.

Crazy code 1, fashion circle Cross Over

Please forgive us for trying out of habitual thinking. Perhaps in many people's eyes, one is a high-end brand that is highly praised by the arrogant French, and how can it be put into the lower part of the body, and is allied with the civilian brand of Metersbonwe, which is known as Swedish Swedish.

This is indeed a question.

However, under the guidance of CrossOver, everything is possible.

Once the biggest luxury brand and the high price Street brand once again worked together to produce the crystallization of love -- the Lanvin for H&M series created by Lanvin design director Alber Elbaz for H&M finally unveiled the mystery. Even when Vogue Anna devil editor chief Anna Dello Russo can not help wearing the "smell" of the smug self timer, the fashionable men and women who stretch their necks and cling tightly to the tickets are all cheering their arms up - fashion circles, long live!

Of course, inviting big designer guest Cameo has always been a marketing killer for H&M.

Previous designers who launched a series of clothing with H&M have many heavyweights and brands, including Karl Lagerfled, Roberto Cavalli, Stella McCartney, Matthew Williamson, Jimmy Choo, etc.

To this day, the $99 "Karl Lagerfeld for H&M" black dress is still a collection of treasures. Its golden degree is no less than the master's Chanel masterpiece.

Crazy password 2, viral network promotion

Some people may question: is it not a dress? It's worth being so crazy! But fashion shoppers do not think so. People who are queuing up in different cities across the world tell people who are questioned by action: it's not just a dress! It's a fashion gesture.

In November 23rd, crazy buying might not even dream of the founder of Lanvin Jeanne Lanvin. In 1926, she conquered the French upper class fashion with a fresh and elegant sling evening dress. After more than 80 years, she could make Lanvin's Logo more massive in the wardrobe, and the close comrade in arms of the city would be H&M, the pirate, who had sold the graffiti cartoon designed by Lanvin silently to her own T-shirt.

H&M, who is good at figured out the psychology of fashionable men and women, has chosen to ignite the first fire on the Internet, which is also a wise move.

You know, there are also rare species on the planet that do not go online. No! The high street brand H&M, who has been silent for a long time, has chosen to publish a video called "2010 cooperative designers" on Facebook. The video deliberately concealment faces, and the voice is distorted and unable to distinguish.

In a few days, the short video made a great stir in the fashion industry. It was speculated that the Bottega Veneta is the creative director of Tomas Maier, because the two pairs of woven leather shoes have a shadow of BV.

Then, the luxury company called "Italy Hermes" immediately denied the rumor and claimed that Tomas Maier has not considered any cooperation plan yet.

Less than a day later, the latest news about the H&M visiting designer swept the world's top fashion bloggers again, and this bold guess by the bloggers Alber Elbaz, Lanvin's artistic director, will be the latest collaboration designer of H&M.

Since then, people have seen the global exposure of the first batch of H&M commercials on the Internet. They only stayed on the paper news of LANVIN and H&M cooperation, and became the fact that the fans were ready to start.

The desire for this series is also growing this month, and the discussion from the Internet can be seen.

The more crazy things are still behind, as the price of the single product is exposed, the mouth water war in the neck is becoming more and more intense.

It is said that many people have already set up their own rush buying plan, and we all agree with this series. Everyone must buy their hands firmly.

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