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Home Textile Industry: "Dark Horse" Of E-Commerce

2010/11/25 10:01:00 70

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Under the expectation of inflation, the concept of big consumption has been continuously pursued by the capital market. As a leading enterprise in the textile industry, [40.48 -0.78%] has also made a good performance. It has been favored by many institutions such as Boshi fund. Although the listed companies in traditional department stores are involved in e-commerce generally, but in the subdivision of the home textile industry, fuanna has actively integrated the new economic factors into the development of enterprises. While vigorously developing the traditional channels, it has also opened up its own official B2C website, and has opened the website to Taobao.

Fuanna's home textile industry is a sub sector in the textile industry. It has been influenced by the policy of stimulating domestic consumption and upgrading consumption. It has been in the stage of rapid development in recent years, and has maintained a two digit growth in recent years.

Today, not only is fuanna, home textiles [73.50 -0.68%], Meng Jie home textiles [46.28 0.94%] and other home textile listed companies are also building their own network marketing channels.

For home textile products with more standardized product packaging, e-commerce is not only a powerful supplement to offline channels, but also a higher proportion of the future.

To this end, the Securities Daily interviewed Lin Guofang, chairman of fuanna company.

Securities Daily: as a traditional textile listed company, how do you think of doing e-commerce?

Lin Guofang:

Electronic Commerce

It is the trend of shopping in the future. More and more consumers, especially young consumers, like the way of online shopping.

Especially became 70, 80,

After 90

Mainstream shopping methods.

Therefore, entering e-commerce is an important supplement to traditional sales channels.

Securities Daily: how do you view the current market structure of home textiles e-commerce?

Lin Guofang: at present, the market structure of home textile e-commerce is almost the same as that of offline e-commerce.

Sale

The proportion is particularly large, and the largest sales estimate is around 50 million.

The market structure shows two low and one high status. The first low is the low entry threshold of e-commerce, and the second low is the low proportion of online sales of each brand to total sales.

One is that the home textile industry has a high proportion of sales in e-commerce (50-60% growth).

Home textile industry is the dark horse of e-commerce this year, besides the non-staple food, followed by home textiles.

The two are the fastest growing.

The main reason is that consumer demand for home textiles is increasing.