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From Price War To Value War &Nbsp; The Pformation Of Chinese Shoe Enterprises.

2010/11/25 13:42:00 76

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As we all know, in modern times

market

In competition, price strategy is the basic factor in market competition, and it is often an anchor to drive sales volume.

However, it is always possible to increase sales by lowering prices. Such a long term business operation will also cause customers to question, often unable to attract customers or even firmly lock customers.

It can be said that in the new era of competition and cooperation, consumers get a service enjoyment of higher quality and exceeding the desire of demand.

And the "price war" that concerns short-term interests is not a rational move. It is a real and lasting plan for the harmonious and win-win to combine the industry to make the cake stronger and bigger.

footwear industry

The competition is becoming increasingly fierce, especially under the impact of the new international rules.

Homogenization

Disadvantages such as competition and lack of science and technology are exposed.

In order to get out of the shadow of the crisis, domestic shoe enterprises began to change their minds.

In recent years, not only have we actively developed domestic and foreign markets, but also strive to develop new products, constantly strive for technological R & D and brand operation, and make use of new business models such as brand, innovation and fast forward to carry out harmonious competition with their peers, so that we can always maintain a steady development trend.

In recent years, with the introduction of new international standards, Chinese shoe companies not only show no fear, but also strive to build a castle of value.

We have intensified our efforts in product research and development, leading the new trend of product replacement with strong technological strength and continuous technological innovation.

It also optimizes the allocation structure and efficiency of shoemaking equipment, promotes the design elements of independent innovation in products, and establishes a steady growth channel, including understanding the overall planning of various types of retailers, wholesalers and shops engaged in physical distribution, and realizes the extension from a single channel advantage to a diversified channel.

Shoe company Jill Da is a good example. Its "breathable and waterproof" shoes are a very strong pmission force, and are very popular with consumers.

Shoe enterprises are playing the flag while spreading information to consumers at the same time. When consumers see this name, they naturally associate the two attributes of shoes: one is the part of the product, the other is the value of the product.

That's how to let jelda catch up with competitors and head forward in the market.

It is worth mentioning that China has rich resources, perfect industrial chain, huge processing capacity, sound sales and marketing, etc. all these contribute to the sustainable development of the industry.

And an enterprise needs to constantly find its selling points to enhance the competitiveness of products in the terminal, with skilled skills to make itself stand out in the numerous competitive brands.

Of course, the most important thing is to have an in-depth understanding of the market environment, industry changes and competitors' situation, so as to accurately locate products and find a breakthrough.

Facts have proved that.

Shoe companies should enhance brand image and let more consumers care about their products.

While making decisions to deal with the law of market development, we must recognize the determination of the direction of enterprise development and control and pform. We will constantly improve the brand image and strive to build a satisfied brand in the consumer's mind.

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