The Lion Shoes Industry Is The Main Brand Of The Local Sports Brand.

One day in November 2010, Lin Yu Yu started his busy work in the dragon company of Chi Dian in Jinjiang. At this point, the distance from which he is in charge. Triumphant dragon It's been half a year.

In May of this year, a piece of information aroused widespread concern in the footwear industry in Jinjiang: Jinjiang city. footwear industry The company has obtained the authorization of the dragon, a brand that once had a low profile in China. From that time, Lin Qiuyu, who was the general manager of lion shoes, started running in Chen Dai and Chi Dian.

Why did he choose to be a proud dragon in the first place? What kind of development plan did Lin Chun Yu have after he took the lead? The invitation of the "youth business theory" invited Jinjiang city. Lion shoes Lin Chun Yu, general manager of the limited company, tells the story behind his success.

The authorization of the winning dragon brand, though it is all what it wants, is also a bit unexpected: the lion shoes industry is a shoe enterprise mainly based on foreign trade, but all along, I have the idea of expanding in the domestic market, but there is no very good breakthrough point. In May this year, just a friend said that the owner of the Dragon wanted to authorize the brand, so the two sides sat down to have a good talk and then had the cooperation behind.

However, this decision was not recognized by friends at the beginning. In their view, the brand of "Pride dragon" is basically in a state of stagnation in the past two years. If it takes over, it will take a longer time before it can be rebuilt. My friends' suggestions are reasonable, but I have my own ideas.

Although the performance of "Pride dragon" brand has not been very prominent in the domestic market in the past two years, it is undeniable that this brand still has a high reputation in the domestic market, and even has a high popularity in individual regional markets. If it works well, there should be a good chance to make this brand again, after all, the foundation is there.

Another reason that prompted me to make this decision is that the competition in the domestic sports shoes market is more intense than before. Although it has decided to expand the domestic market, I also know that a new brand, not to mention a household name, even if it wants to be based in this market, will cost much manpower, material resources, financial strength and energy. In such a case, why not take another way to enter the domestic market?

No bow at all. Perhaps in my friends' eyes, this way will not be easy, but since I have chosen this way, I will try my best to do my best. In the past six months, I spent most of my time on the side of the pride dragon, and the rest of the shoe industry basically left the people below to manage. Now, the preparatory work has been done almost the same. Next we will focus on the brand's re promotion, and let the brand that has gradually fade out of the consumer's attention again "hot".