• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Xu Jingnan: Everything Is Related To The Brand

    2010/11/25 13:48:00 137

    Technology Innovation Of Peak Brand Xu Jingnan

       Thirty years ago, after 20 years of hard work, a rickshaw puller, with 7000 stores in the Chinese market, became the third largest sponsor of the NBA, with an annual sales volume of 3 billion Peak brand creator Xu Jingnan The story of.


    What does this story have to do with brands?


    Brands are about dreams. When many bosses see and enter the same market, Xu Jingnan set a higher goal: to create an international brand. Finally, it became the first Chinese basketball shoe to enter the NBA and the third largest sponsor of NbN.


    Brand is related to positioning. When many fellow countrymen are keen on the production of tourist shoes, Xu Jingnan positioned his products as basketball shoes, and took the lead step by step with its first mover advantage.


    Brand is related to image. In order to enter the U.S. market, Akio Morita renamed "Tokyo communications industry Co., Ltd." to Sony. Similarly, after establishing the strategy of establishing an international brand, Xu Jingnan changed the original "Shandeng" into peak. This English peak with specific cultural connotation is still in use today and has been widely recognized.


    Brand is related to strength. Peak has 7000 terminal stores in China, which not only plays a role in product distribution, but also has the cognitive value of demonstrating brand strength.


    Brand is about mind. Broad market, attractive profits, will inevitably produce fierce competition. When "violent marketing" appeared in some industries, in Xu Jingnan's eyes, "gathering together is an interactive relationship, which can play a great role in promoting the global brand network and the whole industry.".


    Brand is related to culture. It is the responsibility of entrepreneurs to let Chinese products become the carrier of Chinese culture going global. Peak's customized boots for NBA stars have been infused with rich Chinese elements such as "heaven and earth", "bamboo", "Chinese characters", "four treasures of study" and so on, which has contributed to the spread of Chinese culture.


    Brand is related to enterprise. Many enterprises choose to sell their enterprises and brands due to lack of motivation and confidence when they are growing up. Today, Xu Jingnan, who is worth 5 billion yuan, is not conservative and does not fantasize. He continues to pursue "doing better" in the spirit of sports.


    When we are all talking about how made in China can become a global brand, Xu Jingnan led peak to cross the threshold of confidence, product, talent, capital and culture, and achieved 20% of the total sales volume in export, setting an example for Chinese people to create a global brand originated from China.


      Although peak's performance is gratifying, we still need to think about how to break through the development bottleneck of marketing transition, lack of innovation, strong advertising and weak culture in the face of a 100 billion market. This is the real gap between us and international brands technological innovation Only by doing something with the brand culture can we really compete with the world giants.

    • Related reading

    Mao Zedong'S Advertising Techniques

    Successful case
    |
    2010/11/24 17:42:00
    179

    Bestseller: China's Operating Myth Of "Denmark's Light"

    Successful case
    |
    2010/11/23 16:28:00
    218

    Kappa: How Can Chinese Enterprises Revive The International Brand?

    Successful case
    |
    2010/11/22 15:50:00
    551

    How Did Wilma Win In Online Sales?

    Successful case
    |
    2010/11/22 15:03:00
    173

    Sell "Broken" Shoes And Shoes And Sell Them To Tens Of Millions.

    Successful case
    |
    2010/11/20 16:54:00
    141
    Read the next article

    Xinji Chooses 14 Demonstration Enterprises To Carry Out Benchmarking Activities

    On the basis of the implementation of advanced standards for 14 key enterprises, the city will guide 259 enterprises to learn from these demonstrative enterprises and key enterprises, so that all industrial enterprises in Xinji can enhance the overall level of the four industries in the city through the implementation of benchmarking actions.

    主站蜘蛛池模板: 国内精品自产拍在线观看91| 国产乱子伦一区二区三区| 欧美性大战久久久久久久| 欧美另类xxx| 久久精品aⅴ无码中文字字幕不卡| 国产亚洲精品美女久久久久| 成年男女免费视频网站| 老司机无码精品A| 亚洲av永久无码精品| 国产精品久久影院| 欧美国产成人精品一区二区三区| 1024国产视频| 亚洲a视频在线观看| 国产成人av乱码在线观看| 日韩国产欧美成人一区二区影院| 青青草原亚洲视频| 中文字幕人妻无码一夲道| 又黄又爽又猛大片录像| 大炕上农村岳的乱| 欧美xxxx狂喷水| 色天天躁夜夜躁天干天干| 丰满少妇三级全黄| 人妻无码久久一区二区三区免费| 国语精品视频在线观看不卡| 欧美一级二级三级视频| 葫芦里不卖药葫芦娃app| 一级毛片视频免费| 亚洲国产精品一区二区久久| 国产成人av乱码在线观看| 成人a级高清视频在线观看| 波多野结衣av无码| 高潮抽搐潮喷毛片在线播放| 一本大道久久a久久综合| 亚洲男人的天堂在线播放| 国产卡一卡二卡三卡四| 宝贝乖女好紧好深好爽老师 | 人妻精品久久久久中文字幕| 国产欧美精品一区二区三区-老狼| 扒开两腿中间缝流白浆在线看| 激情小说亚洲色图| 野花视频在线官网免费1|