Press Conference Of The Tenth China International Footwear Exhibition

The guests attending the press conference include: Ms. Liang Rong, Deputy Secretary General of the China Federation of Commerce, Mr. Sun Xiong, President of Guangdong chain operation association, executive vice president of Guangdong Footwear Manufacturers Association, Mr. Liu Silong, an assistant professor of China University of Geosciences, and Mr. Qian Shengshan, deputy general manager of Guangzhou Guang Bai (002187, stock bar) Co., Ltd., Mr. Luo Yixing, deputy general manager of Limited by Share Ltd, modern department store, Mr. Pan Wei, chairman of Dana exhibition group, Mr. Xu Furong, chief executive officer of Germany's outdoor leisure brand.

More than 300 guests from the shoe industry and more than 30 media representatives attended the conference.

Exhibition: industry event, high-end positioning

"The Tenth China (Guangzhou) International Footwear Exhibition" is co sponsored by the China Federation of Commerce, Guangdong chain operation association and Dana exhibition group, Guangdong.

"The Tenth China (Guangzhou) International Footwear Exhibition" has an exhibition area of about 20000 square meters and a luxurious booth of about 1200. It is expected that nearly 500 brands will come together.

The exhibition area planning is scientific and reasonable, opening up seven exhibition areas: international brand exhibition area, men's and women's fashion shoes exhibition area, import and export exhibition area, sports / leisure shoes area, children's shoes area, shoe accessories and so on.

Overseas exhibitions in Italy, Brazil and Spain have been booked for exhibition. France, Germany, Canada, India, Thailand, Taiwan and Hongkong in China and other countries are interested in exhibiting.

The exhibition will also open up a special exhibition area: 1. fashion casual shoes exhibition area, this exhibition area brings together China's largest and best quality fashion casual shoes supplier; 2. brand shoes e-commerce exhibition area.

This is the most concentrated and substantial resource for potential traders of high quality, and the 3. shoe accessory exhibition area is a special exhibition area specially designed for the footwear industry.

All the exhibits include fashion shoes, sports shoes, casual shoes, children's shoes, slippers, sandals, safety shoes, special functional shoes and many other shoe products.

Publicity: quality exhibition, strong promotion

In order to highlight the professionalism of the exhibition and to achieve a hot turnover effect, the organizing committee has made full preparations in attracting investment and exhibitors, increasing efforts and expanding the influence of exhibitions in many ways.

China (Guangzhou) International Footwear Exhibition (Canton) continues to adhere to the theme of "fashion, brand and high-end" and wholeheartedly provide the most high-end, high-quality and professional services for the vast number of exhibitors in the SF.

First, the exhibition has been strongly supported by the authoritative organizations of the industry. The Chinese Business Federation and Guangdong chain operation association, as the organizer of this event, strongly support and actively cooperate with the work of the exhibition. Through their own channels, they have invited exhibitions and exhibitions to their affiliated enterprises, and set up a special investment group to fully cooperate with the exhibition promotion, promotion and publicity work.

Secondly, in the invitation of domestic buyers, the Organizing Committee of the exhibition invites the head of the purchasing department of department stores, shopping centers and chain supermarkets to visit the exhibition site. At the same time, we mobilize the database of more than 30000 buyers of domestic shoe products accumulated by the Dana exhibition group over the past ten years, and invite special dealers to invite brand dealers, wholesalers, brand agents and store owners in the North China, East China, central China, Southern China, Pearl River Delta and Yangtze River Delta to wait for the purchase.

In overseas invitations, overseas buyers, overseas shoe industry associations, overseas brand agents and other institutions with close cooperation with the Dana group have been invited to invite overseas buyers. Meanwhile, the global buyer network login system has been updated daily, sending out invitation letters to maximize exhibition information overseas.

Third, we regularly distribute the "dispatch news" to the people in the industry, notified the latest progress of the exhibition, pay attention to the industry trends and share the industry information, and print the exhibition tickets free of charge in the major market of shoes and clothing, shoe stores and shoe counters.

Fourth, in the field of media promotion, we have published advertisements with more than a dozen domestic and foreign professional magazines and websites such as Italy ARS magazine, MODAPELL magazine, Fotoshoe magazine, American WSA journal, China leather, shoe bag world, Beijing leather, etc., and signed an advertising promotion agreement with Guangzhou fashion daily, Ruili, first finance and other popular fashion finance magazines, and established strategic cooperative relations with more than 20 strong mass network media such as Baidu, Sohu, Sina and Tencent.

Fifth. Through the establishment of close cooperation with the wholesale market of footwear industry, the large scale road sign advertisement on the expressway, the exhibition information will be spread to the broad masses of the audience.