Her Barbara House: The "Woman Tycoon" In The American Children'S Shoes Industry.
She was born into a business family. Since she was a teenager, she has worked for her mother in the shop, seeing with her own eyes how the mother made a colorful shop. She made up her mind to grow up like her mother and create her own business city. After growing up, she started selling, but her performance was poor. She sells health drinks "crescent tea". It took months to open up the market. Later, she turned to old clothes shop in Denver, and her business was not good.
Firmly believe that the road to success is not too far away.
Despite repeated setbacks, she firmly believed.
If you have the right product, with your intelligence, confidence and ability,
distance
The road to success.
It must not be too far away!
One day, she suddenly found a good sale of baby shoes in a fashion store, and the price was not so expensive, so there was a idea for her to make a fortune.
She studied fashion design and went home immediately to the sewing machine.
Find some flannelette made of quilt, and design it carefully.
Most baby shoes are like socks, but her newly designed baby shoes are all wrapped around her ankles, which makes it easier for children to wear tight feet.
She still has buttons on her shoes, which will not make her shoes fall off.
See the neighbor's children try it on.
As she ran happily in the living room, she believed that she had been half done.
She got in touch with the suppliers of raw materials, budgeted the cost of the new shoes, and made a nice name for the new children's shoes -- "motorcycle shoes".
The birth of the first batch of children's shoes
The first batch of children's shoes was made on the dining table.
She was responsible for cutting and sewing, and the husband of the construction worker helped him, and used his strong hand to help her button each pair of shoes.
When the shoes were ready, she drove to Denver.
She put the first batch of products in the car seat beside her, and sold them from household to child shop.
Gradually, the shopkeepers favored this batch of children's shoes and began to have orders, initially dozens of pairs, and later reached hundreds of pairs.
The first test gave her confidence, so she applied for a loan from the bank.
Using his own house as collateral, he rented a house near the town of Tena Naxi.
Founded its own company, Alps explorer.
In order to save costs, sewing machines and cutting machines are all second-hand goods, but she hired a sales agent. She believed that marketing is always the lifeblood of enterprise survival.
When the factory opened, the first order was up to 7000 pairs, so she almost lost it.
Telephone
。
Face the deadline of the employer's delivery.
She answered in one word: "yes!" and then she was busy with the workers.
They spend 18 hours a day on making, packing and shipping. When they are busiest, they even reduce their sleep time from 6 hours to 5 hours, and then 4 hours.
She hired more people, and even went to the streets to recruit workers, asking them to help them ship their products.
Only half a minute after the last delivery date, they successfully completed the first paction after unloading the last car. After that, the second 10 thousand orders for delivery before Christmas were also completed on schedule.
Let her confidence 100 times, believe that I have the ability to complete larger orders.
Not long after, she bought a house near a small town called "grand" and opened up the "real price" without paying rent.
company
。
As time goes on.
She gradually had a long number of customers, and business has finally made great progress.
Everything created by oneself disappeared overnight.
But one night, in the middle of the night, a ringing call woke her from her sleep.
When she hurried to Granby for miles away, an orange red light shrouded in the night sky of her factory.
The volunteer fire brigade in the town is fighting, and the flames lick the windows and roofs.
All the documents and children's shoes were swallowed up all night, and she couldn't help crying.
All the things I created by myself disappeared overnight. What should I do? After grief, she hung up the phone for her mother and told her the big fire.
There are also orders for children's products companies that they must complete.
After listening to silence for a moment, mother suddenly said, "child, you have proved that you have the ability to build an enterprise by action.
Now prove to me that you have the ability to rebuild an enterprise. "
Reconstructing an enterprise? What is she going to do to rebuild it?
Nothing was there, but she hurried back to the factory.
It was seen that the children's shoes, which were scorched and wet by water, were scattered everywhere. The goods to be shipped could not be saved, and the dossiers were burned down.
But most of the sewing machines are not seriously damaged. The most expensive and most important mechanical shoe machine is not damaged.
This is no doubt a piece of vitality, she suddenly exhilarated and said: "do not give up.
Say "go!"
Motorcycle shoes, one of the most popular children's shoes in America.
The mayor of the town of grand bee came to her home.
"Many local businesses have offered you a helping hand."
The mayor said.
Then she handed her a list of free business places to rent.
When I pick up.
She shed tears, tears of joy.
There are tools and places.
What we need now is capital.
In the afternoon, she got in touch with the insurance company.
Checked by insurance company.
It was discovered that the fire was caused by the smoke from Mars inside, and their siren was not monitored.
Loss to the company and finished products.
The insurance company will make compensation.
So she bought the computer with the money that the insurance company compensated, instead of the old file file.
She agreed with some children's products companies that the children's shoes with the best selling colors and sizes will be punctually shipped on Christmas Eve, and the rest will be made as soon as possible.
Her credit and hard work made an excellent impression on the children's products company, and she also won some permanent customers for herself.
A year later, motorcycle shoes became one of the most popular children's shoes in America. Looking back, she concluded that the success of her business did not start with her own fancy of making motorcycle shoes, nor did she start with the first large quantity of orders she had completed. The real success should start after that big fire. At last, I learned to say the word "yes" when I was in a bad situation.
Her name is Barbara Houtlin. The "woman tycoon" of the American children's shoe industry.
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