Han Style Clothing Entrepreneurs Start Curtain Call &Nbsp; Children Collective Interpretation Of "Butterfly" Road

It has gone through 30 years and many ups and downs. Han style clothing It is ushering in the first large-scale in its history. Peak of handover A batch of Founder of entrepreneurship Curtain call. Collective succession of children 。 Unlike their hard - to - start and self-made parents, they made a new appearance, giving a completely different image to the Han style clothes.

Yesterday, the 11 generation of second generation successors of 9 Han clothing enterprises held a seminar on "succession" in Jianghan economic development zone. The participants were "the two generation", the largest 33 years old and the youngest 22 years old. Except for one senior high school student, the rest were all college students, 5 of whom were "returned overseas Chinese". These two generations of private enterprises born with golden keys have all entered their own family businesses. Many of them have served as general managers and marketing directors.

At the exchange meeting, the "two generation" showed a stronger sense of shame than the parents: "only a little larger than the family workshop, wholesale enterprises are fundamentally uncompetitive", "we are still in the three tier companies", "from wholesale to brand transformation is very painful", "going out to say that they are Han faction feel very disgraceful"...... They refer directly to some Han faction service companies for many years, relying on plagiarism and imitating the edition to survive.

Not only do we see problems, but also we improve our problems through pragmatism, diligence and patience. Han faction "created the two generation", with its own way, carried out reforms cautiously without hurting the feelings of our fathers and displaying their own values and ideals.

Interestingly, there are clashes and collisions in the handover process among many Chinese companies, but there are more signs that this is a peaceful power bar. For the rapid rise of this group, the Han style clothing predecessors expressed a conservative affirmation. Li Qunbao, Secretary General of Wuhan clothing trade association, said "very gratifying", calling it "the hope of revitalizing Wuhan's clothing industry". Zhao Herong, chairman of Wuhan Rong Rong costume, encouraged the younger generation: "only by making the Han costume bigger and stronger can you be praised by the world and add glory to Wuhan and parents."

　 [declassified]

Han group's "two generation" group portrait

Annual salary 200 thousand invited designers

Ten million yuan in Shenzhen

Son-in-law succeeded in "reformist"

Mother-in-law is no longer "listening to the curtain" and reading together.

Bold innovation:

It is a common choice for most of the "two generation" to transform the wholesale factories that never take the brand to the "quantity" and transform them to the boutiques of large domestic and foreign clothing.

As early as 2005, Wuhan he Rong Fashion Co., Ltd. began to hold an order meeting at Shangri-La Hotel. General manager of the company, 33 year old Chen Fei said, the company has 9 floors, specially produced a layer of 800 square meters for the design room, and also sent 7 designers, including the highest annual salary of 200 thousand yuan, the designer paid a year to 23 million yuan. His wife, Zhao Jing, is the chief designer of the company. She goes to Italy once a year and five times to Korea.

Li Xiaohe, the second generation successor of Wuhan Bo Meijia trading company, boldly changed the company name and brand name after the "accession to the throne". Because it is difficult to enter the local shopping malls, the wife of Shenzhen, Kuang Mei Shan, decided to relocate the "base area" to the national top women's clothing distribution center, the Tian An digital city of the city, and to invite consultants at a high price. The total investment was 12 million yuan.

Shi Cheng subdued the "two generation" Zhao Cheng. After returning from Canada in April this year, he did not take over his father's uniform business. Instead, he sold men's clothing from the shop. Only one day in November 11th, he made a remarkable achievement of $550 thousand.

For the future, Chen Fei, general manager of he Rong dress, starts from the experience of attending a friend's order meeting, hoping to achieve "win over Li Bingbing's endorsement and sit on the stage with 600 customers, all in one answer" to achieve win-win results for employees, customers and enterprises. Lv Xiang of Tafini's clothing is also saying: one day, I hope to see Han school in Paris fashion show and see my clothes!

　 Gradual reform:

Son-in-law succeeded in "reformist"

Mother-in-law no longer "listen to the curtain"

In 2007, the SBO dress, Tang Bo Hui's son-in-law, and MBA Li Xiao, a New Zealand Massey University, returned to the company where they formally joined their parents. At this point, the company has come to the edge of small profits. Li Xiaohe's wife, Kuang Mei Shan, proposed changing from the distribution system to the order system, from wholesale to retail.

"No change is a dead end, but there is still a glimmer of hope." but it is not easy to persuade the family to accept their own views. He has made a plan to leave. Fortunately, after many rounds of confrontation, "after explaining to the family how one or two or three steps have been taken, they have finally been recognized." His mother-in-law was released after two years of listening to politics.

In the two generation of Han style clothing, similar experiences were not unique to Li Xiao Yi. {page_break}

Marital status:

Reading together is a good match.

Yesterday's exchange conference, there are two pairs of small couples: Li Xiao and Tafini of costumes business company. In the two generation successors of the Han faction, the couple came to the battle quite a lot. A two year old boy, aged 24, has been there for 4 months. Several other 30 year old successors are already parents.

Reporters learned that in their marriage and love, still coincides with the traditional concept of match. Some couples are classmates in junior high schools, while others are overseas acquaintances, who share a common background and have a good family background. Although some couples are not anxious to have children, they get married at the age of more than 20, and later marriages do not apply to this group.

　 Daily life:

Work hard and restrain yourself from having fun.

Li Xiao, the boss of Bo Meijia, looks a bit workaholic. "He is still young, he has to do a lot of things, but he is not enjoying it." he answers reporters' questions about amateur life. Chen Fei, general manager of he Rong clothing, is also very fond of studying. In his office, there is a stack of Chinese and German books on the shelves that occupy a wall.

Tafini, 29 year old Tao Jing, arrived at the office at 8 every morning and returned home at 10 p.m. When she was in high school, she was very playful, and her father said to her, "4 years of reading well, the next 40 years are very flat; now playing 4 years, the next 40 years are very hard." This sentence has inspired her for many years.

Unlike other two generation successors, Xia Yan, chairman of the Baer clothing company, and 24 year old, are happy and efficient in their work. They like to mix with their employees at work, but they do not encourage their employees to work overtime and finish the plan.

[confrontation]

Son-in-law: compared with the top 500, pain

Father-in-law: attention should be paid to self-cultivation.

Chen Fei studied and worked in Germany for 8 years. Before returning home, he served as a global market manager in a famous German chemical company in the world's top 500. After returning to Han Dynasty, he was confronted with wholesale customers from towns and townships every day. On one occasion, he put forward the idea of doing self pilot in the province, and was rejected by his father-in-law, which made him very frustrated. Zhao Herong, the chairman of the father-in-law's dress and adornment, believes that when young people put forward their opinions and ideas, they should pay attention to their cultivation. Don't worry. This time we can't do this. Next time we look for opportunities to mention again, the elders are conservative, and there is a process of accepting new things.

In the end, Chen Fei changed himself. "We need to learn to adjust our mindset and encounter setbacks. In order for our elders to accept, we must have a mature ideological system and start with trivial matters.