Learning Customer Relationship Management From Mao Zedong

In December 1, 1925, Mao Zedong wrote an analysis of the various classes in Chinese society.

This article makes a thorough analysis of the four classes and studies their characteristics and likes and dislikes from different angles.

Through analysis and combing, Mao Zedong led the revolutionary to clearly find out who is a friend and who is the enemy.

In 1926, Mao Zedong also analyzed the population environment of China at that time: China had 400 million people at that time, including 245 million of the workers and peasants, 150 million of the petty bourgeoisie and two of the total, 395 million of the total population, 98.75% of the total population of the country, the remaining 500 million of the middle class who could be friends, and 1 million of the real enemy, that is, the landlord class comprador class.

Through repeated analysis and comparison, Mao Zedong gradually clarified the masses of workers and peasants who could initiate revolution.

Mao Zedong believed that workers and peasants had three characteristics: one was exploitation for a long time, two for long oppression and three for no culture.

If these people want to get rid of exploitation, they will fight with the rich. If they want to be free from oppression, they must fight with those in power. If they do not have culture, their spiritual needs are very low. They will be very grateful if anyone speaks for them.

So how can we raise the masses of workers and peasants to fight? Mao Zedong's strategy is to guide the workers and peasants in their suffering and needs.

First, understand their pain, then tell them who caused the pain, so as to arouse their hatred for each other.

In fact, it is to guide the laboring masses to spread their anger to the local tyrants and evil gentry, to the warlords and to imperialism.

When Mao Zedong was in rural Hunan, he often brought farmers to some squire families to see what they ate.

When the peasants who could not eat enough food saw the squire fish and fish full of tables, they were furious, and produced a great sense of imbalances.

But workers and peasants are scattered after all. If we want to aggregate the loose sand, we must have mud.

Mao Zedong's "mud" of loose sand is the establishment of various organizations, such as trade unions, peasant associations, student associations, etc.

Facts have proved that these organizations are very effective. Once they are established, they release enormous energy.

In 1922, Mao Zedong organized the "Changsha mud woodworking Association" of 6000 people in Changsha, and united the masons, carpenters, bricklayers and other craftsmen to launch a strike movement. At that time, the governor of Hunan, Zhao Hengti, had to promise to raise the wages of clay workers from 2 to 3 gross 4 cents a day.

In the rural areas, the peasant associations also grew rapidly. As of January 1927, the members of the peasant associations in Hunan increased to two million. After the establishment of the peasant associations, the feudal landlord privileges of thousands of years were shattered.

For a time, "entering the peasant association" became the most glorious thing for farmers.

Some landlords and squire have also asked to join the peasant associations to avoid blows, and some even prefer to pay for the peasant associations.

Mao Zedong's series of practices is successful customer relationship management.

What is the inspiration of Mao Zedong's customer relationship management to the enterprise? I think the first is a clear definition of his customer, who is his own customer, who is not his own customer very clearly; secondly, to find and reasonably use the customer's emotional needs and material needs.

The workers and peasants at the bottom of the society need sympathy. They need to eat their belly more, and it is easy to touch them from two points of emotion and food.

I think Mao Zedong is particularly clever about using emotional tools to arouse the anger of workers and peasants with contrasting and contrasting living standards.

In reality, it is impossible for us to apply the "Rage" strategy, but we can maximize the use of emotional tools. Third, we have found an effective way to unite and organize the masses -- to set up different organizations, that is, "mud" described by Mao Zedong.

This has been widely applied to many industries and enterprises, such as various kinds of clubs and clubs.

These are all Mao Zedong's "