Sports Shoe Companies Compete For Talents Through The Asian Games Momentum.

November 29th hearing

Questions about Asian Games in preaching session

In November 15th, Donghua University, the 202 room of the fourth teaching building, which could only accommodate more than 100 people, crowded into more than 200 people. They all came to attend the Anta group lecture group.

Zhang Tao, vice president of Anta Sports Products Limited, analyzed and thought about the current situation of China's sports industry, so that students who came to attend lectures were somewhat enthusiastic. Reporters heard many students whispering: "the sports industry has a bright future, so I will lock in this industry."

Zhang Tao, who once worked in Lenovo Group IT industry and worked in the real estate industry in Wanda Group, told his classmates with his own experience that the sports industry can be said to be a "sunrise industry" and has great potential for development in the next 10 years. "In the era of China's sports industry booming, the local sports enterprises have a very broad prospect."

Zhang Tao said: "especially in the field of design, textile and other professional students, there is much to do in this field."

Zhang Tao's speech aroused the interest of the students, and the atmosphere at the scene was very intense. A student questioned Anta's Asian Games marketing strategy, saying that its Champion Award dress could not improve the reputation of Anta's core products. Zhang Tao thanked the student's attention and answered the question in detail.

Zhang Zhang, who attended the presentation, told reporters that in fact, the recruitment of Adidas campus on Jiaotong University the other day was also overcrowded and the atmosphere was more intense.

Zhang's classmate of Jiaotong University said that at the time, five students were invited to take the stage and played a game with the young vice president of the Chinese district. The vice president played a lot of tricks and used a pair of brand-new Adidas shoes to kick the prepared soccer balls to the audience one by one.

Sports brands compete to start school recruitment

Zhang Tao said at the conference that their school recruitment scale this year is expected to reach 3 times that of previous years, and the number of recruitment is around 110.

"We have divided the position into several categories, such as product design, brand, sales, supply chain, etc. Students of related majors can apply according to their own conditions."

Coincidentally, Adidas still recruits "professional unlimited" management trainees this year. It also claims that the number of students recruited in China this year is 3 times that of last year. Of course, its actual total number does not exceed 20.

In addition to the increase in the number of people, more and more sports brands began to start campus recruitment.

From the posters of Donghua University, the reporter learned that only one week in November, 15-11, 21, there were 3 sports brands, Anta, KAPPA and XTEP, to recruit more than 200 people.

Of course, the Asian Games is also a factor.

Zhang Tao said that sports enterprises attach great importance to the marketing opportunities of sports events, so there must be mass marketing during the competition.

The most important thing is that the hosting of the competition will have a decisive impact on the sports industry. "For example, the most valuable Olympic legacy left by the 2008 Beijing Olympic Games is the popularization of the concept of national fitness. As long as the per capita sports consumption level reaches half of the developed countries in Europe and the United States, there will be a large market of one trillion yuan per year."

Therefore, most sports enterprises will advance the layout for this change, which will enable sports enterprises to increase recruitment scale before and after the competition.