Is The Era Of "Shoe Manufacturing" Really Coming?

Recently, a lot of media have been "

Xiao Bian did not think so. He read the reports of the major media carefully, and found that the counteroffensive "anti substitution" is merely a misreading, or more like a self comforting self deception.

Looking at the two examples in the article: AOKANG and Guangzhou Tian Chong

AOKANG acquired the trademark and patent ownership of Italy brand Wanli Wade Greater China, set up an international R & D center and procurement center in Italy headquarters, Wanli Wei provided the necessary equipment, production personnel and technical guidance for the two major centers, AOKANG provided design and procurement personnel, and the two sides completed the preliminary design and production, while the batch production was placed in the domestic production base.

Guangzhou Tian Chong shoes industry, in 08 years and Spain Patricia brand set up a company in Beijing, Tian Chong Holdings 75%.

Patricia brand will give the Chinese market 30 years of brand management rights to the operation of Tian Chong company.

This is just one example of the "international brand takeovers" that has been bubbling up in recent days.

And the shoe industry is more like an agent. It only has 30 years of operation in the Chinese market. After 30 years, it is "helping others raise children".

And careful people will see that there is a common point between them: the Chinese market.

AOKANG and Tian Chong shoe industry only buy the right of operation or brand trademark and patent ownership in the Chinese market, but in the international market, they still can not escape the identity of "OEM".

China is the largest shoe manufacturing base in the world. It produces nearly 12 billion pairs of shoes annually, accounting for 7 of the total footwear production in the world. However, in the international market, the Chinese shoe industry still does not have an enterprise that can be regarded as an international brand.

In recent years, with the decline of demographic dividend and various kinds of invisible increase in production costs, many shoe industry began to seek pformation and take the route of brand operation.

But this is just the beginning. Tens of thousands of OEM and ODM OEM manufacturers in China can't afford to spend thousands of trees and pear blossoms overnight.

When shoe companies are coming back to the foundry, they still have a long way to go.