How Can Internet Marketing Keep Customers?
First, change
website
mechanism
In traditional supermarket marketing, there is a saying that improving sales of goods can increase sales by 50%. For traditional industries, the display of goods is so important to sales.
network marketing
For example, the layout of the picture text on the web page is just like store goods display. The website of the bestseller website is always well matched with the right place, giving people a sense of comfort and attraction.
Second, graphic and "Mao"
The difference between Internet marketing and traditional marketing is that consumers can't contact the product when they buy it. They don't know what the product is like.
Consumer
The purchase behavior is based on the product's photo and text introduction.
Photo is the only way consumers can feel the source of products when they buy products. The beauty of the photos determines the determinants of consumers' purchase of products. Chen Liang's cross media marketing agency believes that no one will be able to reason with a fuzzy product picture.
Therefore, if the SME website does not retain customers, the owner can see whether the product photos are beautiful.
There are conditions to hire professional photography teams, professional photography studios, and even professional models to promote "publicity" for product photos.
Never ignore the power of words, nor do you want to measure the power of words.
We can not know and speculate about the power of words, but I believe that people do not aspire to beauty. A beautiful article can attract countless people to worship and attract millions of people to buy behavior.
Third, establish product competitive edge
In the end, the most effective way to retain customers is the competitive advantage of products. Compared with competitors, their products have a competitive advantage, which basically can retain customers.
No matter whether the competitive advantage is the differentiation of products, or the advantage of price, or the advantages of logistics and services, and the existence of more advantages of the website, customers will have more reasons to like and more opportunities to buy.
Fourth, enhance customer communication
Compared with traditional media, network platform has the biggest advantage compared with traditional platform. The biggest advantage is that the network can directly communicate online, that is, the network is interactive.
But in many cases, many website owners only regard the website as a platform for displaying their elegant demeanor and products, but ignore the fact that the website is still an important communication link with potential consumers. Whether it is consumer demand, or post purchase information or other methods, it should be collated and answered as a website owner.
Fifth, set obstacles for intruders.
Business competition is becoming more and more intense. The traditional marketing war has long been burned to the virtual platform of the Internet, and at the same time, the use cost of information technology has been reduced. This means that enterprises will face more and more competitors. This will make the target customers more selective, and it will cause fatal injury to any customers in the enterprise website, and how to get rid of the harassment of competitors.
Enterprise website can provide product brand awareness, highlight brand publicity, set up an overall corporate brand image, achieve market penetration, and finally effectively prevent competitors from invading.
Epilogue
Traditional marketing believes that retaining an old customer is better than winning five new customers, and the characteristics of two-way network, large amount of information, and the ability to choose to read, low cost and easy to contact make it a better communication tool than other media. Through network marketing, it can achieve better customer service purpose, thereby enhancing customer loyalty and retaining customers forever.
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