Kappa Leads The Most Discounted &Nbsp; Opens Up A New Concept Of Internet Marketing.

Today, e-commerce is in full swing.

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Although most enterprises are faced with such an urgent and confused situation, only by defining the status quo of the industry can we truly find the problem.

In the face of competition, many enterprises are not doing nothing but exploring and achieving good results, but the key to the problem is lack of conclusion.

The author thinks that as long as the characteristics of e-commerce are analyzed, the advantages and disadvantages of various marketing strategies will be solved.

At present, many people in the industry divide e-business into two categories.

Native such as Jingdong, Taobao, Dangdang.

New students include Gome, Suning, brand websites and other traditional channels. The two types have their advantages and disadvantages.

Because of its early entry, native e-commerce mostly focuses on the advantages of the Internet itself, but ignores brand building and reputation cultivation.

With the development of the scale of e-commerce, previous development ideas no longer meet the current needs.

Although the new electricity supplier set up a good brand image and gained the recognition of consumers quickly from the early ground propaganda, its overall strength is still not comparable with that of the original electricity supplier.

Therefore, it is clear that the advantages and disadvantages of the two should be better able to absorb their strengths. Then, combined with the characteristics of each enterprise's e-commerce, we will formulate strategies that are suitable for their own development.

In fact, no matter whether the new electricity supplier or the original electricity supplier is not successful.

Taking Kappa e-commerce as an example, its outstanding sales performance in the short term is to fully integrate the direct results of the three dimensional marketing mode of various factors.

Kappa's first official online store, Taobao Kappa flagship store, was founded in September 2009.

Today, in a short span of a year, Kappa Taobao flagship store has repeatedly created industry sales miracle and achieved leapfrog growth in the short term, becoming the target of many enterprises in the industry.

In the past 2010 singles Festival promotion activities, Kappa Taobao flagship store 10 million 900 thousand of the industry's new record once again strongly demonstrated the author's view: no matter what kind of electricity supplier mode, only the combination of price, brand, service and other links, to achieve a comprehensive three-dimensional marketing is the king of e-commerce development.

This combination of new and old, complementary advantages of all dimensional promotion form can also be said to be based on the network platform of reduced version of integrated marketing mode.

Since the development of e-commerce, it can not be regarded as a new thing. At the beginning, a single network marketing strategy can no longer meet the needs of the large-scale development of e-commerce.

In face of competition, only by changing demand, consumers in the price, brand, service and other aspects can be recognized as the long-term way to win.