Can The Transformation Of Children's Clothing Be Successful Under The Cost Crisis?

"Cotton prices have dropped slightly over the past few days after state regulation, but the prices of cotton fabrics closely related to them are still hovering at high levels. In addition, the prices of chemical fiber fabrics such as needled cotton, cotton and cotton have also risen sharply, which has a great impact on children's clothing market." Wu Rongjiang, Secretary General of Zhili children's wear chamber of Commerce in Wuxing District, Huzhou, Zhejiang, told reporters that this period was originally the peak season for production, but in the face of the soaring price of accessories and accessories, more than 10 thousand children's clothing enterprises in Zhili town were worried.

Faced with this "cost crisis", who will be eliminated? Who will win the final? Recently, an interview with reporters found that the children's clothing enterprises after market baptism have adjusted production and operation mode to cope with the adverse effects of price increases.

　 Raw materials soaring

Many enterprises are facing "shuffle".

"This is the big price increase I have seen in children's clothing production for more than ten years," and "when is the cloth price per day? When will it be stable?" recently, the reporter came to Huzhou small Silver Elephant Clothing Co., Ltd., which is located in Zhili town's children's wear garden. When he mentioned the rise of accessories, the general manager Shen Yongyong was very upset.

In the corporate sample room, the reporter found a fashionable and lovely children's cotton padded clothes hung up the house, these are the latest styles of this winter. However, the design of sample clothing has become a dilemma. "Some time ago, the enterprise received an order of 200 thousand yuan for cotton clothes. When it started production last month, it happened that it had a big price rise. The cotton filler stuffed needled cotton had risen 5 yuan per kilogram, and the cost of 200 thousand yuan list and glossy auxiliary material reached 120 thousand yuan." Shen Yongyong told reporters that the original cost of a cotton coat is about 60 yuan, and now it is close to 80 yuan, plus labor, water and electricity and other expenses, this list is almost no money.

The average cost of raw materials increased by 20%, which made many children's clothing enterprises feel uncomfortable. During the interview, the reporter found that some small businesses in the town had already rolled up the shutter doors, and officially "closed down". An unnamed children's clothing owner told reporters that he ran a workshop style children's clothing factory nearly three years ago, less than 20 employees, and the sales price of cotton clothes sold in previous years was around 40 yuan, which was quite popular. However, after the production cost goes up, these "low-end" products suddenly lose the market. "Customers are coming at cheap prices. Once the prices are raised, they are gone." The children's clothing owner reluctantly said. At present, the enterprise almost does not produce, the stock first sells for a period of time, looks at the raw material price when when can descend.

　 Increase the added value of products

Open up a way to break through

Compared with the "small workshop" of helplessness, Huzhou Linglong Baby Clothing Co., Ltd. responsible for talking about Jianxin is much more relaxed. During the interview, Jianxin constantly received orders from Xi'an, Hunan and other places. It is understood that "Linglong baby" in the boutique children's wear park has 12 stores, more than 100 workers. Speaking of the impact of the price rise of accessories, Tan Jianxin frankly said: "it is indeed serious, but it can be dealt with.

"The monthly sale of children's clothing is about 40 thousand pieces, and the cost of accessories is increased, and the production cost has increased by about 500000 yuan a month." Tan Jianxin said. However, through brand operation, the account has been levelled off. It is understood that these years, "Linglong baby" in the more than 20 provinces of the country has a general agent, some cities also set up counters in shopping malls, this year, enterprises have invested about 800000 yuan in design costs, only more than 30 new styles of cotton padded clothes. "New style, quality assurance, and the appropriate price increase for the product is acceptable to consumers." Talk about Jianxin. This year, the "Linglong baby" clothes sold all over the country are good. Next year, enterprises will also increase the design fees and publicity expenses. Only by making the brand hard and starting, can we cope with the fierce market test.

In Zhili Town, many children's clothing enterprises in the "cost crisis" in the search for a "breakthrough" road. "Our company's" China brand "children's clothing has hundreds of counters across the country. I intend to invite designers to design a unified style and logo for the counters and decorate them. Zhang Lianzhong, director of Huzhou Yihua Garment Co., Ltd. In addition, when the past 30 thousand yuan per ton of knitted fabric sold to more than 50 thousand yuan, Zhang Lianzhong focused on increasing the added value of the brand, but also tried to control costs. Changing the "long order" to "short order" and taking advantage of low price to absorb raw materials and other means have made the company taste a lot of "sweetness".

　 Government set up

Finding a way out for children's famous towns

Up to now, the total production value of children's clothing in Zhili town is about 12 billion yuan. However, the profit margins of enterprises under high cost have shrunk compared with the previous years. "For children's clothing manufacturers, we must work hard in the field of new product development and brand cultivation, transform traditional industries and increase value-added products, so as to truly grasp the bargaining power and initiative of the market." Wu Rongjiang told reporters that the rising price of raw materials will also accelerate the reorganization and integration of the children's clothing industry, and promote the concentration of the industry. A group of "workshop type" enterprises with low end will be eliminated. This is also the general trend of industrial restructuring.

In order to promote the overall upgrading of children's clothing industry, Zhili town has recently held a series of activities such as children's wear Culture Festival, innovation and innovation commendation conference. Among them, after more than 300 months' creative design competition, a total of more than 300 design works have been collected, which not only provides the industry with practical opportunities to expand and enhance children's clothing brand, but also adds fresh vitality to the transformation of children's clothing industry cluster. At present, there are more than 50 enterprises in the town with annual sales income exceeding 50 million yuan, 30 municipal brands, 8 provincial brands, and 1 state-level brands, and the pace of upgrading industrial level has obviously accelerated.

It is understood that through the full implementation of the "455" project, the four major strategies of regulation, brand, technology and export-oriented should be implemented. Zhili town will build up an advanced manufacturing center for children's clothing, design centers for children's wear, children's clothing brand centers, domestic children's clothing marketing centers and children's wear industry information distribution centers, cultivate one hundred enterprises with over 30 million yuan output value, guide one hundred enterprises to engage in foreign trade production, create one hundred municipal brands, and cultivate one hundred children's wear industry leaders, build a children's wear market with a sales income of more than ten billion, further enhance their independent innovation ability, further enhance the core competitiveness of children's clothing industry, and realize the multiplied development of children's wear industry.